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In addition to the 110,000+ attendees, the NAB Show has drawn interest from over 1,100 members of the media. Below is a listing of marketing and public relations resources for your company to use to promote your participation at this year's Show.
This Marketing/PR Toolkit is meant to help you succeed at the NAB Show with tips/tricks to achieve more booth traffic or to get your products & services in front of the press.
Once you arrive in Las Vegas, be sure to use the designated area in the convention newsroom (N247) to make your company's press kit available to members of the news media.
- VIP Exhibits Only Passes: Invite your clients to experience the NAB Show exhibit hall for FREE.
- Official Show Logos and Banner Ads: For use in your print and online promotions. Adding a Show logo can help your customers find you.
- Online Exhibitor Directory: A searchable tool to help potential clients find you.
- myNAB Show (available to attendees in early 2008): The official Web-based portal for the NAB community that helps attendees, exhibitors and press make their trip to the NAB Show more productive. Registered NAB attendees also can use the myNAB Show portal before, during and after the Show to obtain information about products, companies and conferences, as well as to facilitate meetings at the Show. This portal can be used to promote products, company contacts and press releases. If you upgrade to a SmartBooth package it can help you send targeted emails to potential clients.
- News Conference Scheduling Form: Exhibitors interested in scheduling a news conference at the NAB Show may download and complete this form.
- Virtual Press Office: See current Exhibitor News Releases. Exhibitors interested in posting a press release on VPO may use this Press Release Order Form.
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