NAB Offers FREE Expanded Public Relations Services for Exhibitors
Your exhibit at the NAB Show is an investment in the future success of your business. Your presence at the NAB Show can garner enough sales and leads to fuel your company for many months to come...Make sure your clients and all possible prospects put your booth on their "must visit" list!
Effective public relations can strengthen the sales and marketing strategies you implement to promote your presence on the exhibit floor...don’t wait, get started
NOW using the FREE media resources included below!
Media Resources for NAB Show Exhibitors
Important Media Contacts
Public Relations How-To Guide
Virtual Press Office
NAB Show Trade Media List
Press Conference Room Reservation Request
Media Kit Space Reservation Request
Important Dates and Deadlines
Downloadable NAB Show Web Banner Ads
Downloadable NAB Show Logo
NAB Show Online Press Room
40 Tips to Make a BIG Impact
Important Media Contacts
| Michelle Kelly, Exhibitor Media Contact |
202.775.2529 |
| Ann Marie Cumming, NAB Show Daily Contact |
202.429.4983 |
| Dennis Wharton, Executive Vice President of Media Relations |
202.429.5350 |
| Kristopher Jones, Director of Media Relations |
202.429.5486 |
| Eva Henninger, Press Registration |
202.429.5481 |
FREE!
NAB Show Public Relations How-To Guide
Unfamiliar with how to work with the news media? This guide will explain the basics of getting your message out to target audiences through this critical communications channel. Included are basic "dos" and "don'ts" for working with reporters and editors, definitions of key terms and tools used in the public relations industry, and a timeline to take you step-by-step through the process of planning a media event.
NAB Show Trade Media List
Although some media registrants choose not to publish their contact information NAB does provide a full list of media outlets registered for the 2007 or the 2008 NAB Show. In addition, exhibitors may obtain a trade media contact list for 2008 registered media attendees for those individuals who have elected to share the information. Your exhibitor id and password are required.
Click here to have your username and password emailed to the logistics contact on file.
Click here to access the News Media List.
Please contact
Eva Henninger, (202.429.5481) with any questions.
FREE!
Press Conference Room Reservation Request
Planning a news briefing at the 2008 NAB Show?
Need a location to hold your briefing other than the exhibit floor?
We have a limited number of conference rooms at the Las Vegas Convention Center that you may use for a 45-minute media event at the NAB Show. We will provide basic room setup with a podium, microphone and row seating. Review the
schedule to see what times are currently available. Please complete and return the
form below by
March 31, 2008 to reserve a conference room for your media event:
Requests are processed on a first-come, first-served basis.
FREE!
Media Kit Promotion
Want to have materials onsite at the NAB Show for attending reporters? In addition to having media kits and other collateral available at your booth, feel free to drop off your media kit on-site at the NAB Show media room.
Important Dates & Deadlines
Need help organizing your media efforts at the NAB Show?
Click here for a comprehensive calendar that lists key NAB Show deadlines and suggests timing for your media outreach efforts and/or media event at the NAB Show.
FREE!
Downloadable NAB Show Web Banner Ad
Post the NAB Show web banner on your website with a link back to the NAB Show website.
FREE!
Downloadable NAB Show Logo
Include the NAB Show logo on your press releases to let media contacts know they can visit you on the exhibit floor at the Show and that your company is part of the world’s largest collection of electronic media technologies and innovations!
NAB Show Online Press Room
As a service to members of the media, this website features a comprehensive
press room with information about the NAB Show and its participants. Please visit the
press room often, for the most up-to-date information about the NAB Show including news releases, advisories and fact sheets, as well as key news clips and coverage of the NAB Show.
Virtual Press Office
See current Exhibitor News Releases. Exhibitors interested in posting a press release on VPO may use this
Press Release Order Form.
40 Little Tips to Help You Make a BIG Impact:
Promotion - Direct Mail:
- Send invitations to prospects and customers.
- Use a qualified mailing list and first-class mail.
- Consider e-mail invitations in place of mass mailings.
- Use show logos on all correspondence.
- Have a postage meter imprinted with your booth number and show name.
- Have envelopes printed with special message/teaser.
- Use odd-sized promotional pieces and bold colors (stock and/or ink) and have a theme, keeping your message short, sweet and simple.
- Create a three-part mailing and consider different mailings for different target audiences.
- Use color postcards - people always read them!
- Enclose promotional pieces in everything you mail (e.g. invoices).
- Increase your credibility as an expert in your industry, have information articles posted on your website.
- Maximize exhibitor-to-exhibitor show hours. Scan the on-site program to see which other exhibitors might be a source of business for you.
Promotion - Advertising & PR
- Investigate what promotional activities show management is planning and take advantage of their promotional materials.
- Advertise in the NAB Show Program & Exhibit Guide.
- Add a banner to existing advertising with your booth number.
- Investigate website linking opportunities with Show management and use your own website to advertise your show participation.
- Use an E-newsletter to promote your show participation.
- Consider nicer gifts for key prospects/customers.
- Reprint product/service application articles for handouts.
- Produce newsworthy press kits, which include interesting action photos.
- Investigate opportunities to conduct seminars/workshops.
- Conduct market research, send out a survey and invite visitors to return it to the booth completed in exchange for a gift.
- Promote your business with phone cards. Have your logo on the front and a prerecorded message when prospects use the card.
- Encourage attendee participation by wearing large "ask me" buttons.
Booth Etiquette - Do's
- Choose people-oriented staffers who are good company ambassadors.
- Enforce the 80/20 rule-80% listening; 20% talking.
- Conduct a pre-show meeting.
- Train representatives to effectively qualify prospects and show them how to demonstrate products.
- Establish a suitable dress code and wear comfortable shoes.
- Wear your nametag on the upper right.
- Prepare 3-6 engaging questions. Ask open-ended questions. Questions that stimulate thought and encourage relevant conversation.
- Determine the prospect's needs and investigate what created their interest/need.
- Find out what particular problems exist and relate your product/service to their needs.
- Keep the booth clean and tidy.
- Let prospects know how your products/services compare with the competition.
- Anticipate questions.
- Get some qualifying information in exchange for a gift.
- Use premiums as a "thank you for stopping" gift.
- Close the interaction by communicating your follow-up action plan.
- Conduct a debriefing session at the end of each day.
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