Education

We are making exhibitor education convenient for you. Our program is offering three educational options for the 2009 NAB Show.

Two Live Webinars  |  Six E-courses  |  Educational Articles

Take advantage of all three or tailor the options to meet your needs. A link will be posted upon the availability of each component.

Live Webinars
Listen and learn live! Our interactive webinars provide a great opportunity for exhibitors to learn from our vendors and other exhibition professionals as well as ask real time questions. Both webinars will be recorded and available online two weeks after completion.

NAB Show Beginner Webinar - Register Now!
Date: January 27
Time: 2 p.m. EST
Topics covered:

  • Differences between exhibiting at the NAB Show and other shows
  • Detailed logistics information and important available resources
  • Marketing opportunities that are NAB Show specific

NAB Show Advanced Webinar - Register Now!
Date: February 3
Time: 2 p.m. EST
Topics covered:

  • Explore labor rules and pinpoint labor responsibilities
  • Advances in promotion, cost saving methods and technology
  • Green exhibiting
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E-courses
New for 2009! E-courses will be available for viewing as your schedule permits, each is less than ten minutes. Watch all six at once or as they are applicable to your preparations for the show. No matter when you watch, each offers innovative ideas on how to accomplish your show goals.

E-course Topics covered
Accountability Learn the importance of ensuring each member of your exhibit staff is held accountable for their show performance.
Boothmanship Learn the importance of proper booth etiquette and attitude and the impact these two components have on your final results.
Sales Strategies
Part 1
Learn to strategically communicate with your prospect. This section deals with how to quickly qualify a prospects need for your product or service.
Sales Strategies
Part 2
Learn how to present your product or service to your prospect, providing them with a thorough understanding of the benefits.
Pre-Show Marketing Learn exactly how to attract your best prospects to your booth.
Post Show Evaluation Learn how to evaluate your results after every show and make the necessary adjustments to maximize your performance.
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Educational Articles
With most methods of communication going interactive, it is nice to have an alternative option. NAB will offer more than ten educational articles leading up to the show. They will be featured in our monthly newsletters, on the NAB Show Exhibitor Blog, but always posted here.

Successful Exhibit Marketing (PDF)

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NAB Exhibit Services
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