Advanced advertising Pavilion

Advanced Advertising

The intersection of content, marketing and technology.

A collection of today’s leading companies and technology pioneers showcasing the latest innovations and tactics to reach your audiences at the right place at the right time on all the latest platforms.

From automation, AI, and optimization, to programmatic, creative process deep dives, podcast ad strategies, monetization tactics and more. You’ll walk away from these sessions with actionable insights to advance your advertising initiatives to the next level.

Produced in Partnership with StoryTech

When:

Sunday, April 19 – Wednesday, April 22, 2020

Open To:

All Registered Attendees

Winning Consumer Attention in a Cluttered Digital Landscape

Advanced Advertising Pavilion Tuesday, April 21, 2020 | 2 p.m. – 2:30 p.m.

Sports Betting & Media: The Greatest Fan Engagement Tool – Fact or Fi…

Advanced Advertising Pavilion Wednesday, April 22, 2020 | 2 p.m. – 2:30 p.m.

How PBS Wrangled New Audiences with Ken Burns’s Country Music

Advanced Advertising Pavilion Monday, April 20, 2020 | 10:30 a.m. – 11 a.m.

The XR Factor: How to Effectively Create Impactful Experiences.

Advanced Advertising Pavilion Wednesday, April 22, 2020 | 1 p.m. – 1:30 p.m.

Meme Content Marketing – Tactics To Drive Engagement.

Advanced Advertising Pavilion Monday, April 20, 2020 | 3:30 p.m. – 4 p.m.

You talkin to me?! Reaching Your Audience Through AI-powered Advertising.

Advanced Advertising Pavilion Tuesday, April 21, 2020 | 4:30 p.m. – 5 p.m.

Social First, Social Forward, Social Only

Advanced Advertising Pavilion Monday, April 20, 2020 | 4:30 p.m. – 5 p.m.

Strategic Partnerships, Automation and the Evolution of Local Broadcast

Advanced Advertising Pavilion Wednesday, April 22, 2020 | 2 p.m. – 2:30 p.m.

Participating Exhibitors

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Arvato Systems

SU7521

About Arvato Systems Global IT specialist Arvato Systems supports major companies through digital transformation. More than 2,700 staff in over… Read More

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SSIMWAVE Inc.

SU7225

Stop guessing: Know what your subscriber is experiencing for any content on any device over any network. Deliver live &… Read More

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Highlights from Previous Years

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Last Year’s Sessions Included:

The Artist & The Engineer: Two Perspectives on the Creative Considerations of Addressable Advertising

Distribution and Monetization Beyond the Main Screen: How Sports Organizations Are Innovating With Video Across Screens

ATSC 3.0 v. 5G: The Council for Research Excellence Looks into the Future of Advertising

Inside the Podcast Ad Space

TV’s Turning Point: Change the Game with Proof of Performance