Jennifer Hudson and Casey Neistat join a stellar Main Stage lineup! Check it out.

Create

Create at NAB Show

ALL THINGS PRE-PRODUCTION TO POST

This is where content finds form. Here you’ll find the latest tools and advanced workflows elevating the art of storytelling. This is the place for people who want to master their craft. Want to deliver content quicker without compromising quality? Want to streamline workflows and remote production processes? Whatever you seek, you’ll discover it here.

Key trends include:

  • How AI is evolving production and workflows
  • 5G as an increasingly viable option for live production
  • New and creative content strategies to engage fans
  • Rapid decentralization of broadcast and production workflows
  • Streamlining workflows coupled with hybrid studio and office operations
  • Refinement and continued development of remote production and collaboration processes

DISCOVER THE CREATE DESTINATION

Show Floor

Your journey through the entire content lifecycle starts here. There’s so much in store. Everything to unlock creativity and feel empowered awaits.

South Hall Floor Plan

Most of Create is housed here in South Upper and Lower Hall with companies including Blackmagic, Ross, Evertz and more.

Explore South Upper        Explore South Lower

Central Hall Floor Plan

Create spills into Central Hall with companies like Sony, Canon, Panasonic and more.

Explore Central Hall

Explore the Create Exhibitors

ELEVATE YOUR STORYTELLING

BUT WAIT, THERE’S MORE…

INSPIRATION FOR CONTENT CREATORS

Amplify

Why is CREATE one of the foundational concepts defining the 2024 NAB Show? Because it reflects new realities for content creation within today’s media and entertainment industry.

In designing CREATE, situated in the South and Central halls, as the home of tools and workflow solutions that elevate the art of storytelling, NAB Show recognizes and embraces several key shifts that have redefined the notion of content creation.

 

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