Create at NAB Show
ALL THINGS PRE-PRODUCTION TO POST
This is where content finds form. Here you’ll find the latest tools and advanced workflows elevating the art of storytelling. This is the place for people who want to master their craft. Want to deliver content quicker without compromising quality? Want to streamline workflows and remote production processes? Whatever you seek, you’ll discover it here.
Key trends include:
- How AI is evolving production and workflows
- 5G as an increasingly viable option for live production
- New and creative content strategies to engage fans
- Rapid decentralization of broadcast and production workflows
- Streamlining workflows coupled with hybrid studio and office operations
- Refinement and continued development of remote production and collaboration processes
DISCOVER THE CREATE DESTINATION
Show Floor
Your journey through the entire content lifecycle starts here. There’s so much in store. Everything to unlock creativity and feel empowered awaits.
South Hall Floor Plan
Most of CREATE is housed here in South Upper and Lower Hall with companies including Blackmagic, Ross, Evertz and more.
Explore South Upper Explore South Lower
Central Hall Floor Plan
CREATE spills into Central Hall with companies like Sony, Canon, Panasonic and more.
Explore the CREATE Community Zone
Learn how to drive reach, harness power, crush production workflows, and own the future. It’s all about leveraging new tech, tools and workflow solutions to elevate the art of storytelling.
Get Hands-On in Creator Lab
The world’s leading training conference for production and post-production professionals, content creators, designers, TV, film and video editors, producers, directors, motion graphics and online video specialists.
CineCentral
Also in Central Hall you’ll find CineCentral, your destination for Hollywood’s cinematic trends and techniques for production and post-production professionals seeking to expand creative and technical knowledge.
ELEVATE YOUR STORYTELLING
Core Education Collection
Learn how to drive reach, harness power, crush production workflows, and own the future. It’s all about leveraging new tech, tools and workflow solutions to elevate the art of storytelling.
Post|Production World
The world’s leading training conference for production and post-production professionals, content creators, designers, TV, film and video editors, producers, directors, motion graphics and online video specialists.
BUT WAIT, THERE’S MORE…
On an immersive show floor full of transformative tech, tools and gear, you’ll experience the entire content lifecycle in one exhilarating journey.
ALL BADGE ACCESS
Main Stage
The 2023 NAB Show Main Stage featured big names like Brett Goldstein, content/production experts from The Last of Us; Lord of the Rings: Rings of Power; The Boy, The Mole, The Fox and The Horse and so many others.
Propel Me
Set to launch in January 2024 as a digital forum for startups with hosted events on NAB Amplify, this initiative will culminate in an immersive live experience at NAB Show.
Futures Park
Today’s global edge-of-the-art media technologies from government, academic and commercial R&D communities.
ADD TO YOUR REGISTRATION
#GALSNGEAR Connect Women’s Leadership Summit
Power up your career, level up your leadership skills, and connect with a community of like-minded women in media and entertainment. This is a unique opportunity to focus on your personalized path in the industry.
Show Floor Tours
Dive deeper with a guided tour! Explore cutting-edge products and discover new workflows during a curated tour related to top-of-mind industry topics.
NAB Amplify+ VIP Package
Enhance your NAB Show experience with NAB Amplify+ VIP. Onsite, relax in the VIP lounge with complimentary WiFi and enjoy access to networking events. Plus, exclusive, digital content for one year.
INSPIRATION FOR CONTENT CREATORS
Amplify
Why is CREATE one of the foundational concepts defining the 2024 NAB Show? Because it reflects new realities for content creation within today’s media and entertainment industry.
In designing CREATE, situated in the South and Central halls, as the home of tools and workflow solutions that elevate the art of storytelling, NAB Show recognizes and embraces several key shifts that have redefined the notion of content creation.