Gain valuable insights into the trends, challenges, and opportunities driving the creator economy from industry leaders. Explore the strategies and innovations shaping the future of this rapidly evolving space.

Hollywood writer and producer David Goyer — known for “Blade,” “Foundation” and his writing on Christopher Nolan’s “The Dark Knight” Trilogy — will explore the new formats of collaborative storytelling that are bridging the gap between AI and traditional entertainment through his latest franchise project “Emergence” and the AI-powered platform Incention. In conversation with producer Erik Barmack, author of The Ankler’s Reel AI newsletter, Goyer will unpack how collaborative storytelling can activate fandoms, develop AI’s creative potential, and transform traditional IP structures to reach new audiences everywhere.

What do you need in a Vendor?

Broadcast Media Experience?
Should you pay onboarding fees?
Does your vendor provide a product demo website?
Should you use a One vendor Solution?
Do you need a digital manager/director? 
Do you need to hire a graphics designer? 
Does my vendor supply free creative ad design?
Are you offered fair monthly minimums?
Have you received Digital “Airchecks”? These are screen shots of ads from active campaigns.

Are your digital sales providing you with a 30%-35% total profit margin after paying commissions? They should be!

Selling Digital: Like Broadcast…it’s Frequency game!

Does your vendor provide ENOUGH frequency in delivery?

The Media Groups Perspective:

Feedback from groups new to the digital selling space
Feedback from groups already selling who converted from vendors not providing all they should 
Success stories from both!

We’ll cover the rise of 1st Party data vs. 3rd Party data…

And let’s talk Brand Safety!

Does my vendor have an accredited 3rd party audit/safety process? 

AI is no longer just a futuristic concept—it’s a transformative tool reshaping the creative process in unscripted and documentary storytelling. From identifying compelling story arcs to streamlining post-production workflows, AI is helping creators innovate while preserving the authenticity and emotion of real-life narratives.

Join industry leaders and innovators as they explore how AI is being used to analyze hours of raw footage, surface hidden gems, edit rough cuts and empower creators to focus on storytelling over tedious tasks. This panel will also tackle the ethical considerations and challenges of maintaining humanity in AI-driven workflows. Whether you’re a filmmaker, producer, or content creator, this session will leave you inspired and equipped to harness the potential of AI in your creative projects.

Join us for an engaging conversation with the winners of the 2025 PILOT Innovation Challenge. The PILOT Innovation Challenge identifies startups and growing companies helping broadcasters address key challenges and opportunities they are likely to face over the next few years. Hear firsthand from these companies about their journey and how their solutions are shaping the future of the production pipeline.

The rise of 3D Gaussian Splatting (3DGS) and mobile scanning is transforming the way films, TV, and digital content are produced. From virtual production and VFX previsualization to game engine-based content creation, real-world environments can now be captured, processed, and integrated into digital workflows faster than ever.

Sports transcend competition—they are a global language, a cultural force, and, at times, a near-spiritual experience. No one understands this better than Gotham Chopra, filmmaker, storyteller, and co-founder of Religion of Sports with Tom Brady and Michael Strahan. In this compelling keynote, Chopra explores the evolving intersection of sports, entertainment, and storytelling, diving into how the narratives of athletes, teams, and moments of triumph or heartbreak captivate audiences worldwide and fuel our own quests to reach our Peak Selves and full Human Potential. How do sports shape identity, inspire communities, and create myths that stand the test of time? Drawing from his work on groundbreaking sports documentaries, branded collaborations and his vision for Religion of Sports, Chopra shares insights on the art of sports storytelling and its growing influence in media, technology, culture, and wellbeing.

Creating original content that stands out is the only way to break through in today’s crowded media landscape. Explore innovative storytelling techniques, see examples of content that drives viewership and learn how leagues, teams, and media partners are pushing the envelope in sports content creation and connecting with fans.

From Hollywood to Europe to emerging markets, governments worldwide offer lucrative tax incentives, rebates, and funding programs to attract film, TV, and digital content production. But with varying eligibility requirements, application processes, and hidden fine print, how can producers and studios get the most bang for their buck? This panel brings together industry experts, financial strategists, and policy advisors to break down the best local and international tax deals, highlighting which countries and states offer the biggest returns and how to structure productions for maximum savings. Whether you’re working with a tight indie budget or a multimillion-dollar blockbuster, this session will provide insider insights on where to shoot, how to save, and how to stretch every dollar while keeping quality high in an ever-changing entertainment finance landscape.

As artificial intelligence permeates every aspect of our life and industry, media professionals must adapt to stay ahead of rapidly evolving market demands.

This forward-looking SMPTE session explores how today’s AI-driven breakthroughs—such as real-time translation and dubbing, automated content generation, and context-aware interactive experiences—are transforming live broadcasting.

Learn what industry leaders are working on, with examples ranging from multilingual news delivery to immersive viewer engagement strategies, consider the possibilities and pitfalls of integrating these tools, and listen to fresh approaches that keep your broadcasts relevant and compelling in today’s world.

Produced with Meet the Panelists

AI-driven analytics–combined with more responsive forms of production–are reshaping the way stories are created. This panel explores how audience data is influencing everything from greenlighting decisions to adaptive content creation. We will dive into the way that a more dynamic and personalized approach to production can unlock new opportunities for storytelling, audience engagement, and monetization.

Hear how Eluvio (https://eluv.io) is solving the generational problems of video over the Internet with its Content Fabric Protocol, a next-generation content distribution and storage protocol transforming the distribution and monetization of premium video and digital media–in contrast to legacy cloud workflows and CDNs. By leveraging multi-modal artificial intelligence (AI) and multiple AI/ML (machine learning) models, come learn how Eluvio’s native-AI capabilities are applied in uses cases with Imagn Images for Super Bowl LIX, tthe new EPCR TV streaming subscription service, and others. For content owners and sports leagues, Eluvio enables content owners to reach fans in markets where they don’t have traditional TV broadcast licenses but still want to maximize their content rights and monetize their fan base.

Workplaces are shifting at breakneck speed, demanding adaptable, steady and decisive leadership. How do you cut through the disruption, make tough calls with confidence, and keep teams engaged and focused on what matters? How do you foster trust, dignity, and connection—even in the face of rapid change.

Whether you’re a CEO, manager or changemaker, discover how to adapt, inspire, and lead decisively in an unpredictable world.

Today’s content creators grapple with an ever-growing mountain of video content. Traditional storage solutions have left users frustrated. Learn how an AI-powered Network Attached Storage (NAS) can transform the way we store, manage, and retrieve video content. 

With sports betting on the rise this session discusses how broadcasters can integrate sports-betting content to boost viewership, fan engagement and revenue. Discover innovative ways to work with betting platforms to attract the wagering fan.

Camera to End-Client-Glass is a monster of moving parts. How does your business empower itself with intelligent and actionable insights?

Many solutions in M&E are very good in their domain of expertise at helping teams to observe what is happening and where, but outputs are often isolated.  Metrics and data collected from Application Monitoring, End-Client QoE, CDN, Ad-Insertion, Infrastructure, Production, etc. have a huge story to tell but no one has been able to tell it effectively…until now.

According to a survey of over 1700 technology professionals, organizations with full-stack observability experience 79% less downtime per year. Over 85,000 customers rely on New Relic today to pull back the curtains and show them what is really happening, allowing their teams to attack and conquer.

Our QoE End Client solution is just the beginning.  

Are you ready for Intelligent Observability?

Join Jason Kornweiss and Charlie Myers as they explore how Monumental Sports has leveraged technology to transform fan experiences across broadcast, digital and in-venue platforms. From building a best-in-class RSN to integrating advanced content strategies, Monumental has set a new industry standard.

This session will highlight the latest $800 million investment in Capital One Arena, showcasing how next-generation content and venue technologies are enhancing engagement and redefining live entertainment. Gain insights into the strategic approach and what’s next for Monumental Sports as it continues driving innovation in media and sports production.

In this panel, thought leaders, innovators and accessibility advocates come together to discuss the importance of accessibility, the power of the disabled dollar and how artificial intelligence is transforming the digital landscape for the disability community.

Join us as we explore:

• What it means to make technology accessible and usable for people with disabilities.
• Cutting-edge AI solutions that are designed to make online platforms more user-friendly and accessible.
• Real-world applications, such as AI-driven assistive technologies and AI-generated captions and subtitles, audio descriptions and voice recognition.
• Ethical considerations, challenges and opportunities in building AI solutions that empower all communities.

On-air personalities play a pivotal role in capturing and retaining audience attention.  Learn how engaging on-air talent can elevate your content, build loyal fan bases, and drive deeper audience connections. Hear strategies for selecting, developing, and supporting talent that resonates with viewers, as well as the growing importance of personal brand-building in sports and entertainment.

From murky contracts to copyright battles, the legal side of content creation is a minefield. Creators risk losing control of their work, facing lawsuits, or getting trapped in bad deals without even realizing it. Uncover the fine print that could cost you, the evolving rules around fair use and disclosures, and the strategies to protect your content, your rights, and your revenue.

DeepSeek’s emergence is more than just another AI release—it exposes a larger trend shaping the future of artificial intelligence: the rapid commoditization of models and the fragile economics of AI development. As foundational models become interchangeable, media companies must rethink their AI strategies, shifting focus from model selection to ethical implementation and competitive differentiation at the application layer.

At the same time, these shifts raise urgent ethical, legal, and regulatory questions. Who owns AI-generated content? How do we ensure AI-generated media maintains integrity and trust? Should governments intervene in how AI systems operate in global markets?

This panel brings together AI developers, legal experts, and policymakers to explore:

1. The shifting AI landscape: Are foundational models becoming commodities?
2. AI and media ethics: How do we balance transparency, bias, and misinformation?
3. Regulation and governance: What legal frameworks are emerging around AI ownership and sovereignty?
4. Strategic takeaways for media companies: Where should businesses focus as AI models evolve?

Join us for a candid discussion on how AI commoditization is reshaping the media industry—and what companies must do to stay ahead.

Explore how the on-set experience is evolving, as a new generation of hardware, in-camera visual effects (ICVFX), and AI redefine what’s possible on set. This panel will dive into the ways that new workflows seamlessly blending physical and digital elements–with new forms of data and tracking at the core–enable creators to push the boundaries of storytelling in hybrid production.

Get the inside scoop on how creators stay ahead of shifting algorithms and grow their audiences. Learn the strategies that work, why tracking performance matters, and how creators use their impact to outshine traditional advertising.

Women are leading in the creator economy. A recent report found that nearly 65% of creators identify as women out of the 50 million plus content creators across the globe. Women creators are not just building their brands but also fostering communities and championing collaboration. This panel highlights the rising influence of women in media and tech who are creating supportive networks, redefining success and leading with authenticity.

Join us for a conversation with dynamic industry leaders and innovators as they share insights on how creators can adapt, thrive and build supportive networks in the evolving social media landscape.

The media & entertainment, games, and sports industries are undergoing a seismic shift, driven by changing viewer behaviors and preferences for more interactive and personalized experiences, coupled with new technology innovations such as generative AI and more content platforms than ever before. Join Samira Bakhtiar, as she talks with industry leaders to learn how they are using different content types to fuel fan engagement and how a convergence of technology is extending their reach. Hear first-hand how generative AI, live cloud production, and interactive technologies are helping companies create content, connect workflows, and captivate audiences. This session will explore how the latest AI and cloud innovations can be used by any broadcaster, streaming service, or content creator to unlock new opportunities to reach audiences wherever they are, and deliver more unique and engaging experiences.

Women’s sports are attracting record viewership and sponsorships this session explores how media companies can capitalize on the growth of women’s sports and appeal to new demographics learn strategies for maximizing visibility and revenue in the rapidly growing women’s sports field.

As a part of the “You Belong Here” Campaign, meet the top college students from Audio and News awarded by the BEA Festival of Media Arts. This year’s top 4 student entries will showcase their award-winning work before networking with BEA members and their fellow student winners.

For more information on the winners visit BEAfestival.org

Join #GALSNGEAR as we delve into tools, trends and technologies connecting content with new and evolving audiences. What are some of the latest challenges and solutions? We’ll look at real world use cases.

As always, you are welcomed to join our post-panel Happy Hour, sponsored by DELL and NVIDIA

Location: Startup Theater 4143 (West Hall)

Building on the energy and insights of last year, this NAB gathering returns with a laser focus on what’s next in improving the deployment and management of cloud-based media and broadcast technology. This year, Diversified is sharing how it is solving the complex challenges of cloud orchestration with an automated and streamlined deployment solution.

Join this session for a 15-minute conversation with forward-thinking approaches, followed by a happy hour, where you’ll have the perfect opportunity to share ideas and discuss challenges with fellow innovators.

Whether you’re exploring ways to optimize your cloud strategy or spark your next big collaboration, this event offers the ideal mix of knowledge and connection. Let’s push the boundaries of what’s possible — together.

Join #GALSNGEAR and Friends for our annual show kick-off Happy Hour. Extend your network, connect with colleagues, and power up your NAB Show journey. Sponsored by DELL and NVIDIA.

Explore the power of generative AI in this hands-on workshop designed for creators and technologists. Work firsthand with tools accelerating the creation of characters, environments, and assets–and explore how these generative innovations are enhancing traditional workflows and unlocking new creative possibilities.

Discover the essential tools and technology every creator needs to produce outstanding content. From versatile hardware to powerful software, this session explores the gear transforming content creation. Learn how to elevate production quality, streamline workflows, and engage your audience with practical insights for all experience levels.

The rapid introduction of new technologies and movie-making tools allows experienced and emerging filmmakers to tell innovative stories in amazing and unexpected ways. Join an award-winning motion picture producer and a leading industry technologist as they discuss the relationship between creativity and technology and what it means for the future of filmmaking.

• How might cutting-edge tools like AI, advanced capture and display technologies change how stories are told, and how can we prepare for these changes?
• What can be done to keep humans at the center of creative authorship?
• As the industry evolves and integrates these technologies into mainstream production workflows, how can we preserve the films we’re making now to have maximum flexibility to address future formats and technologies?

Learn how the Academy is nurturing and supporting these transformative efforts for the betterment of the industry.

Join NAB President and CEO Curtis LeGeyt as he welcomes attendees and sets the stage for an exciting show experience. Then, don’t miss an exclusive fireside chat with Stephen A. Smith — star of ESPN’s “First Take,” host of “The Stephen A. Smith Show” and New York Times bestselling author of “Straight Shooter.” Smith will share his unfiltered insights into the evolving media landscape, the future of sports entertainment and his rise to becoming one of television’s most influential voices. Mike McVay, president of McVay Media, will guide what promises to be a dynamic discussion from the Main Stage.

As content libraries expand exponentially, media companies struggle to organize, surface and monetize their vast archives. This session explores how multimodal AI (spanning video, audio and images) is reshaping content discovery – empowering broadcasters, studios and streaming platforms to unlock new revenue opportunities and enhance audience engagement. Learn how AI-driven metadata, search and personalization are revolutionizing the way content is found and consumed.

As the sports industry advances, so do its venues, transforming into dynamic spaces that go beyond the game. Learn about cutting-edge technology and how it is reshaping stadiums and arenas to offer fans more engaging, immersive, and personalized experiences. Discover how top venues are evolving to meet the demands of the modern fan.

Learn from leading Hollywood experts about the latest developments in 8K scanning and mastering and its growing impact on motion picture restoration and archiving. Join Brad Collar,Senior Vice President, Global Archives & Preservation Services for Warner Bros. Discovery and Greg Ciaccio, VP, Post Production Original Content & Image Capture at IMAX, as they engage in a lively discussion moderated by Juan Reyes, Executive Director of the 8K Association.

Virtual production has long been associated with high-budget Hollywood blockbusters and major broadcast studios. However, recent technological advancements are helping democratize this field, making it accessible to a wider range of creators, from small studios and independent filmmakers to educational institutions and corporate content creators. Brainstorm, a leading innovator in real-time 3D graphics and virtual production, is at the forefront of this movement with its cutting-edge solutions, such as InfinitySet Lite and Edison, which reduce the cost and complexity of virtual production. This session will detail the benefits of this approach and the possibilities that brings to any kind of content creator that wants to take advantage of virtual production.

Multiple tracks can deliver multiple headaches. Whether editing on the bus with your phone, on the couch with your iPad, or on a desktop, in this workshop you’ll learn how to enjoy telling complex stories with confidence and ease; by learning techniques for managing multiple layer timelines with layered effects and audio. Never go out of sync, lose your place, or lose your mind.

AI is revolutionizing industries – are you leveraging its full potential? Can AI-powered solutions be patented? Yes – but only if you understand how to navigate the evolving legal landscape. This session explores how to monetize AI-driven assets, raise capital and protect enterprise value while avoiding costly IP pitfalls and legal missteps. 

As Congress advances major patent law reforms, businesses must stay ahead of changes shaping the future of AI innovation. This session will break down the Patent Eligibility Restoration Act, Prevail Act and Restore Patent Rights Act and explain their impact on securing and enforcing AI-driven IP. 

But patents alone aren’t enough. AI protection demands a multi-layered approach – from employment agreements and trade secrets to enforcement tactics that safeguard proprietary technology in a hyper-competitive market. Learn how to identify infringers, mitigate risks and defend your innovations before threats arise. 

AI is moving fast – so are the risks and rewards. This session delivers actionable strategies to patent, protect and enforce AI innovations so your company remains a market leader. Future-proof your AI assets and secure your competitive edge today! 

Traditional media built the foundation. Creators are building the future. This session explores how creators are reshaping the media landscape, designing new forms of content, capturing new distribution channels and monetizing their work, both in colloboration with traditional media – and on new platforms.

Hollywood is in the midst of generational shifts in business models and consumer habits. Media company consolidation, the lingering effects of the writers’ and actors’ strikes, and ongoing migration of consumers to social platforms, including TikTok which is grappling with its own existential crisis. Add to that the challenges of an unpredictable economy and an ever-changing global political chessboard, the emergence of AI as a powerful yet disruptive tool, and even real-world crises like the devastating L.A. fires — the future is full of uncertainty. But innovators often find that the largest opportunities emerge during the most uncertain of times. Kevin Mayer and Tom Staggs, Candle Media Co-founders and Co-CEOs,  share insights on how major Hollywood players are recalibrating, the future of content investment and distribution, how production methodologies and form factors may change over the next decade, and what it takes for leaders and organizations to get ahead of and capitalize on these seismic shifts. Join us for a candid discussion on the next era of entertainment.

Join us for “Are You Smarter Than A DeepSeek?”, an interactive panel where AI experts face off against the advanced AI model, DeepSeek, on pressing AI-in-media topics covering ethical dilemmas, technological innovations, and more. After each round, the audience votes to determine whether human insight or artificial intelligence prevails.

Questions include:

1. AI in Newsrooms: Can AI-generated content maintain journalistic integrity, or does it risk perpetuating bias and misinformation?
2. Deepfakes Dilemma: With the rise of AI-generated deepfakes, how can media outlets safeguard authenticity and trustworthiness?
3. Creative Collaborations: Is AI a tool for enhancing human creativity in media production, or could it eventually replace human creators?
4. Ethical Algorithms: How can AI systems be designed to respect privacy and avoid reinforcing societal biases in media applications?
5. AI and Audience Engagement: In what ways can AI personalize media content without crossing the line into manipulation?

This event offers a unique blend of enlightenment and entertainment, showcasing the dynamic interplay between human expertise and AI capabilities.
 

The present and foreseeable future have a landscape of media devices and services existing on-prem, and in private and public clouds.

This hybrid environment is great, and offers broadcasters the ultimate in flexibility to mix and match best of breed products from a variety of vendors. The challenge is that there is no standardized method of discovering and controlling these devices regardless of platform or vendor.

SMPTE’s RIS-OSA is working on a solution to all of this, called Catena. This is a cross-industry effort that is open-source, with security (zero trust) at its core. In this session, Ross Video’s Chris Lennon will look at the latest progress on this important initiative.

Color management is essential in modern filmmaking and content creation, ensuring consistency and accuracy across different cameras, displays, and distribution platforms. The Academy Color Encoding System (ACES) has become the industry open-source standard, providing a universal color pipeline that maintains the integrity of creative intent from capture to final delivery.

Join us for a lively panel conversation as distinguished filmmakers discuss their recent use of ACES in varied productions around the globe. You’ll learn about how and why they used ACES and there will be an important announcement about the latest release of ACES during the session.

 

Explore how AI and worldbuilding technologies are expanding the possibilities for interactive narratives, from social media to fully immersive experiences. This panel examines the latest tools that are transforming how stories are created, shared, and experienced–and defining new genres of storytelling along the way.

The sports industry is evolving rapidly, and the NHL is leading the way in innovation. To meet modern fan demands, real-time metadata, operational resilience and scalable engagement are essential.

Join Presidio and the NHL for an exclusive discussion on tackling metadata capture, building a 99.999% uptime video operations center and enhancing fan experiences. This transformation goes beyond efficiency – it unlocks new revenue, dynamic content personalization and deeper engagement.

Discover how real-time analytics, immersive second-screen experiences and AI-driven recommendations are shaping the future of interactive sports entertainment. Don’t miss this conversation on how the NHL and Presidio are redefining the game.

Meet the students from Howard University, the University of Missouri and the University of Minnesota who developed NEXTGEN TV applications through the PILOT Fellowship with support from Amazon Web Services (AWS). Alongside industry experts, the fellows gained practical, first-hand experience with NEXTGEN TV technology. The fellows will demonstrate their applications and discuss their process for conceptualizing and developing their ideas.

Join Fenton Bailey and Randy Barbato, co-founders of World of Wonder and executive producers of the culture-defining RuPaul’s Drag Race global franchise, for an intimate conversation exploring how they bet on themselves, fostered a unique direct-to-fan community, and built their independently owned and operated SVOD WOW Presents Plus to upend the traditional development model. As WOW Presents Plus spans 190 territories around the globe with a 30% year-over-year increase in watch time, explore how they took the international Drag Race franchise to over 20 countries and counting, turned down a 7-figure deal from a major streamer to retain rights to the series for WOWPP, and how their fan-first approach, bolstered by live events and a dynamic online presence, has redefined the entertainment model and continues to shape the future of the industry.

How do you keep on time and budget while creating sizzling content that serves millions of viewers? New Rocksters let us in on their production secrets as well as their strategy for providing unique insights into the super-brands we love. 

Maximize the value of your content – be it timeless archival treasures or cutting-edge current productions. Now, broadcasters and content owners have the power and full control to monetize their assets effectively while confidently safeguarding data, ensuring transparency and achieving seamless integrations.

This insightful session will cover:

• Overview of the unknowns and risks shared by multiple partners (current and potential).
• Why and how to get started?
• Meet the fully in-house built AI Product “eonArchivesAI” (https://eonmedia.ai/products/eonarchive) that enables the entire journey from physical and digital assets to new revenues.
• Key features that address all unknowns, risks and different use cases.
• Maintain full ownership and control of your valuable assets with transparency.
• Unlock new revenue streams through personalized licensing models.
• Advanced and AI-search capabilities to find hidden gems from decades of contents.
• Deep insights and actionable data from the entire catalogue for both internal and external use.
• Fully automated content licensing and procurement process while significantly increasing internal cost savings.
• Multiple monetization options based on your preferences.
• Case studies on how Eon Media is already collaborating with different content owners.
• Opening a world of possibilities with unique and personalized use cases.
• Sneak peek at upcoming features and capabilities.
• New product vertical announcement.
• Q&A.

Intellectual property is a powerful hedge for the future – especially in fast-evolving fields like AI. While the future is uncertain, one thing is clear: without a well-thought-out strategy to protect your IP, you’ll have no seat at the table of tomorrow, and your business risks being left behind. This session will explore the importance of building a proactive IP strategy, with a focus on patent prosecution and enforcement, backed by decades of experience. This session will discuss how patents, trademarks and copyrights provide valuable protection for AI-driven assets, enabling you to secure your innovations today for tomorrow’s competitive landscape. Key topics include navigating the patent process, building and securing your own IP portfolio and avoiding infringement on others’ assets. Additionally, this session will cover enforcement strategies for defending your rights in a rapidly changing market, ensuring that you’re equipped to manage risks and capitalize on your IP assets. With practical insights and actionable steps, this session will help you take control of your IP to secure long-term success and future-proof your AI innovations. 

In today’s fast-paced media landscape, maximizing the value of every asset is key to driving ROI. The Digital Backlot is transforming production workflows with a strategic, interconnected approach to asset management. Join Censhare to discover how advanced asset tagging, VFX file handling and decomposition techniques streamline production, reducing redundancy and cutting asset creation costs by 60%. Learn how the Digital Backlot supports 3D asset formats like GLTF, OBJ and FBX, while complex relationship mapping ensures seamless tracking and repurposing of scenes, props and CGI elements. More than just a tool, it’s a game-changing strategy for unlocking creative IP, fostering global collaboration and accelerating production timelines. Don’t miss this opportunity to rethink how you manage and maximize your assets!

During this demo, LucidLink will walk you through its latest innovations that are transforming cloud collaboration for creative teams. From mobile access to web browsing and seamless enterprise security, LucidLink has built features designed to remove friction and keep your workflow smooth. Whether you’re in the studio or on the go, LucidLink helps you work smarter, not harder – so you can focus on creating, not managing files. Get ready to see how LucidLink is reshaping the future of creative collaboration.

In today’s competitive media landscape, authentic storytelling and distinct voices are essential for capturing audience attention and building lasting impact. But how can professionals in broadcast, media and production not only cut through the noise but also create a sustainable business that truly connects with their audience?

This panel brings together industry leaders and trailblazing creators to explore proven go-to-market strategies that prioritize multiculturalism, community engagement, and authenticity.

Gain actionable insights to help you amplify your reach, grow your audience, and secure the right partnerships – all while staying true to your creative vision and business goals.

YouTube’s creator liason and editor Rene Ritchie knows more about building success on YouTube than just about anyone else. In this session he’ll share the deep secrets of success for 2025, including why the algorithm doesn’t hate you, how AI is changing discovery and recommendations, the key numbers and KPIs to REALLY focus on, the unique characteristics of Shorts, YouTube on the big screen and much more! Bring your questions for this interactive AMA session!

Join Sagi Reuven, CRO at Deepdub, and Ariel Baril, VP Technology at Paramount, as they explore how AI is redefining content creation, from pre-production planning to global localization. AI is no longer just a tool for automation – it’s revolutionizing the way stories are conceived, developed and distributed.
From ideation and script refinement to storyboarding and pre-production planning, AI is streamlining workflows and enhancing creative potential. AI-driven voice solutions and localization technologies are making content more adaptive, breaking language barriers and enabling global audience engagement with high-quality, culturally nuanced experiences.
This session will highlight how studios and creators leverage AI-powered voice technology, including Deepdub’s eTTS™ technology and Deepdub GO, to efficiently scale content creation while maintaining artistic integrity. Sagi and Ariel will share their firsthand experiences and real case study examples on how AI and Deepdub’s technology and products are helping Paramount expand its global reach.
As AI continues to evolve, those who embrace it will unlock new creative possibilities, reduce production bottlenecks and drive content innovation. Don’t miss this opportunity to explore the next frontier of AI-powered storytelling.

Dive into the world where music meets storytelling with a panel of industry experts who will unpack the intricacies of music licensing for film and television. Whether it’s securing the perfect track to enhance the tension in a Stranger Things finale or crafting the next iconic theme like Succession, the right music can transform a production. In today’s streaming-dominated landscape, where content is king, the demand for music is higher than ever—and so is the need for accurate music reporting to ensure compliance and fair payment for creators. Designed for filmmakers, studios and production companies, this session explores cutting-edge tools, evolving rights challenges and the critical role of music reporting in keeping the music and broadcast worlds in harmony.

From live broadcasts to traditional film and TV production, the ability to capture, process, and leverage on-set data in real time is transforming workflows. Learn how real-time data capture and new forms of connectivity are optimizing everything from multi-camera synchronization to virtual production pipelines, and streamlining workflows from set to post.

As traditional revenue models are disrupted, the media and entertainment industry is embracing new pathways to profitability. This panel will explore how OTT bundling, ad-supported FAST models, strategic partnerships, and premium content aggregation address audience fragmentation and deliver an all-in-one entertainment experience.

In this panel, we’ll tackle the big question: Where’s the money in the media today—and tomorrow? How can companies, creators, and innovators adapt to seize the opportunities in this dynamic and challenging environment?

This panel will explore the future of revenue generation in media and entertainment, including:

●          The rise of ad-supported models and their impact on content monetization.

●          Emerging markets and untapped global revenue opportunities.

●          How changing viewer expectations are redefining success for streaming platforms.

●          Content creators and distributors collaborating to combat fragmentation in the streaming landscape.

This forward-looking session demystifies the relationship between artificial intelligence and media production, addressing common concerns while highlighting the collaborative potential of these emerging technologies.

Industry experts will examine how AI tools are augmenting creative workflows across pre-production, production, and distribution—providing practical examples of how these technologies serve as extensions of human creativity rather than replacements. 

Attendees will gain insights into responsible AI integration strategies, ethical considerations, and the evolving partnership between human ingenuity and computational assistance. Join us for a balanced, optimistic exploration of how media professionals can harness AI capabilities to expand creative possibilities while maintaining the human touch that drives compelling storytelling.

From reality competitions to docuseries and social experiment shows, unscripted television continues to evolve in the post-peak TV environment. With shifting viewer habits, the rise of AI-powered content, and an increasingly globalized market, how are creators adapting to stay ahead? This panel brings together industry leaders to discuss the latest trends, challenges, and innovations shaping non-fiction TV. Topics will include the impact of short-form content and platforms, monetization strategies in the streaming age, and the next frontier of interactive and AI-enhanced storytelling in a social media economy. Whether you’re a producer, network executive, or content creator, this conversation will provide valuable insights into the future of unscripted entertainment.

Adopted by the world’s largest brands within months of its launch, CaptionHub Live uses AI and patent-pending technology to caption, translate and publish captions directly into video players without the need for packaging into the transport stream. The result? Perfectly synchronised, high-accuracy captions supporting 55 source languages and simultaneous translation into 138 languages. Featuring: customisable terminology; scrollable, searchable transcripts; live production features; and compatibility with industry players and streaming protocols. Join this session for a live demo and see how CaptionHub Live can transform your live content.

Explore how AI tools are transforming content creation, from automating tasks to enhancing storytelling. Learn strategies to streamline workflows, boost creativity, and stay competitive in a rapidly evolving industry.

Understanding why users engage, and how to sustain that engagement, is the key to success in video platforms. This session explores how digital experience intelligence transforms scattered analytics into actionable intelligence by mapping the entire user journey: from acquisition and onboarding to engagement, retention and churn prediction.

Discover how AI-powered analytics unlock deep insights into content consumption, navigation behavior and engagement patterns. Learn how to measure key behavioral signals, such as session intent, playtime momentum, content affinity, and user friction points, to optimize content recommendations, enhance UI/UX and drive loyalty.

With AI-driven automation, platforms can accelerate decision-making, dynamically adjust experiences and maximize revenue opportunities in real time. This session will explore how to move from passive analytics to proactive intelligence, using AI agents to predict churn, boost retention and optimize personalization.

The media landscape is evolving rapidly, and AI voice technology is becoming a powerful tool for studios, broadcasters and creators. In this session, ElevenLabs will showcase how AI-powered voice solutions are reshaping storytelling, localization and content accessibility. Learn how AI-generated voices can accelerate production timelines, reduce costs and maintain high-quality performances – all while working with established creative processes. Through real-world examples and industry use cases, this session will explore how major studios and content creators are leveraging ElevenLabs to scale global distribution, create multilingual content and push the boundaries of audio innovation. Whether you’re a producer, editor or creative leader, this session will provide actionable insights into how AI voice can fit seamlessly into your workflows. Don’t miss this opportunity to stay ahead of the curve and harness the power of AI in media.

Imaginario AI, a startup backed by Comcast and part of the NVIDIA Inception Program, offers an advanced multimodal AI video productivity platform and API tailored for marketing and post-production teams. By automatically recognizing sounds, speech and visual scenes – without the need for labels or metadata – Imaginario AI enhances the value of video assets, dailies and archives while understanding time in a human-like manner. Soon, the platform will introduce workflow orchestration agents and video Q&A capabilities, further streamlining marketing, post-production and compliance processes.

Setting a new standard for video content retrieval, analysis and automation, Imaginario AI enables effortless indexing, curation and transformation of vast video collections, redefining how media is accessed and utilized. Industry leaders such as Comcast, Universal Pictures, Warner Bros. Discovery, Cineverse, and dozens of production companies rely on Imaginario AI to power their video workflows.

PERG/ESTA rental companies are invited to come see your friends and colleagues at PERG’s General Membership Meeting!
Enjoy wine, beer, beverages, and hors d’oeuvres.

PERG Will Be Celebrating

• RENTAL GUARD’s ten year anniversary
• Launch of Plaid Identity Verification
• Launch of PERG EWI year three (six grants available on April 7)
• 2025 is all about community for PERG Members

Evolving cyber threats are putting media organizations under growing pressure to prioritize cybersecurity in every technology initiative. Join this panel of cybersecurity experts as they explore the critical need for a “secure by design” approach, the importance of third party risk management to ensure security across an increasingly complicated technology ecosystem and how risk monitoring solutions can pull double duty in combating misinformation.  

While most cloud-based tools promise seamless collaboration, they also come with major drawbacks. Expensive storage, bandwidth limits, per-user fees, and create workflow bottlenecks. Internet dependency makes remote work vulnerable to slow connections while remote access put sensitive content at risk. Does a lack of true ownership mean creatives are locked into ecosystems they don’t control? For an industry built on flexibility and innovation, the cloud can feel more like a costly cage than a liberating tool.

Despite these challenges, filmmakers need efficient, scalable solutions that don’t break the bank or compromise creative control. Our panel will explore alternatives such as hybrid storage models, decentralized collaboration tools, and smarter local workflows to help bridge the gap between accessibility and affordability. By rethinking how we store, share, and edit content, the industry can move beyond cloud dependency and build a future that truly empowers creators.

Join a discussion on how AI is transforming content delivery and audience engagement. This panel focuses on new models for streaming and distribution, examining how technology is reshaping the way stories are delivered and consumed.

Includes the presentation of the Digital Leadership Award, Engineering Achievement Award for Radio and Television, and more.

Digital Leadership Award

The NAB Digital Leadership Award is presented to an individual at a broadcast station, group or network who has had a significant leadership role in the digital success of a broadcast business leveraging new and emerging technologies (e.g., new or significant revenue growth, increased audience engagement, non-traditional product development, innovative business strategies, etc.). Like the industry, the award has evolved as digital media has become an integral part of broadcast businesses; it was originally established in 2015 to honor individuals who transformed traditional broadcast businesses to succeed on digital media platforms.

Engineering Achievement Awards: 

Established in 1959, the Radio and Television Engineering Achievement Awards are given to individuals who are nominated by their peers for significant contributions to advancing broadcast engineering. Paul S. Shulins, co-owner, Over The Air RF Consulting and Dennis W. Wallace, managing partner, Meintel, Sgrignoli, & Wallace are the recipients of the 2025 NAB Engineering Achievement Awards. 

Don’t just manage assets – unlock their full potential. See firsthand how leading media brands cut production time by up to 88%, reduce manual effort and accelerate content delivery with AI-driven workflows and seamless integrations.

Discover how Hogarth scales production with centralized operations, how PMC delivers red carpet content to Getty in minutes, not hours, and how A+E Networks, Hulu and AMC streamline talent approvals to keep content moving.

Join Orange Logic for a deep dive into the strategies powering today’s top media companies. Learn how to automate approvals, optimize workflows and leverage cloud infrastructure like AWS to eliminate bottlenecks and accelerate time to market. In the fast-paced world of media and entertainment, efficiency isn’t a luxury – it’s a competitive advantage. 

In this fireside chat, Jesse Redniss, CEO of Precise.ai, and Michael Hagler, President of Lumenalta, will explore how AI and publisher-controlled ad management technology can work together to boost revenue and create better advertiser balance for local sports and niche media. By leveraging advanced audience segmentation and ad-serving platforms, this innovative approach empowers publishers to optimize CPMs and ad inventory while offering more tailored ad experiences. Discover how this powerful combination is driving growth for underserved markets in the ever-evolving ad tech space.

The technology buying process is outdated and broken, but thankfully there is a solution to solve this  – in the form of good people. In this fireside chat, two long-time partners (Hollywood’s leading data storage and services platform provider, OpenDrives, along with trusted systems integration and reseller, Key Code Media) will share the story of how they came together to help solve the data storage and networking problems of one prestigious post-production studio, Goldcrest Post.  

From creatives to the technologists to the heads of facility and IT managers – nobody wants to deal with aging, broken infrastructure and complex workflow solutions, especially in the world of media and entertainment. When every minute counts, outdated technology that doesn’t work can cost you big time in terms of production slowdowns, missed deadlines and, worst of all, poor creativity. Do you remember hating on anything and everything that took you out of your flow state? Every creative does, and it’s hard to give unreliable technology second chances.

However, not everyone is technologically savvy enough to know how to fix this. And when time is ticking, it’s difficult to know where to go and what to buy next. You’re stuck.

This is where the power of a good partnership comes in. You see, nobody really wants to buy technology. Why? Because the whole experience sucks. It’s lengthy, unnecessarily complicated and distasteful even. Sales pitches aren’t always truthful, and the marketing messaging you see on a website is not often what you get. So how do you get past all the fluff and straight to the facts? First, you have to realize that you’re not actually seeking technology; you need people you trust and respect. A good partner won’t sell you on speeds and feeds. They’ll ask you about your challenges and collaborate with you to find the right solution – whether you need something to solve performance, security, interoperability, complexity, flexibility, scalability, and of course price.

We hope you enjoy our story so you too can find your perfect technology match with the power of a good partnership.

Featuring:

Moderated by Michael Kammes, Creator and Host of 5 THINGS web series and Senior Director, Innovation at Key Code Media.

Domenic Rom, Managing Director at Goldcrest Post.

Sean Lee, CEO at OpenDrives.

Steve Rapanaro, Senior Account Manager at Key Code Media.

Discover how authentic content from users and employees can build deeper connections and drive audience loyalty. Learn strategies to encourage genuine participation, amplify voices, and turn everyday creators into powerful advocates for your brand.

Next Gen TV (ATSC 3.0) is transforming the broadcast landscape, offering unprecedented capabilities for both broadcasters and viewers. With stations in markets covering over 75% of the country already on board, the finish line is in sight—but technical, logistical, and regulatory roadblocks still stand in the way. What policies and industry strategies are needed to complete the transition and unlock ATSC 3.0’s full potential? In this panel, industry leaders and engineers will tackle the biggest challenges, share insights from the front lines, and explore innovative solutions to accelerate adoption while navigating the evolving regulatory landscape.

Discover how AI is revolutionizing the post-production process in this panel focused on video and audio editing. From browser-based platforms and cloud collaboration to automated metadata tools and AI-enabled categorization, hear from startups reshaping the editing experience and reinventing creative control.

New leaders from multi-generation family broadcasters spearhead a discussion about the significant shift in HOW we work.  The pressure is on staying competitive, achieving ambitious outcomes and utilizing new technology to drive innovation.  Finding the balance between human capabilities and new tech allows us to be future-ready while maintaining a customer-centric focus.  Conversation topics include:

What necessary changes are coming, allowing your company and the industry to benefit from greater productivity and efficiency?  
How do you reshape a multi-generational workforce?
What must-have technology will you introduce?  
How do you remain and flourish as employers of choice?

You will get insights, perspective, and critical next steps from these Next Gen Trailblazers.

Running a large live streaming event, such as the Olympics or Super Bowl, is no easy feat. Massive amounts of data are flowing from CDNs, origin, security and edge services, and devices. Gaining visibility into that data, in one view, is challenging considering it’s dispersed globally. Yet, viewers and advertisers demand a no buffering, error-free, reliable and fast digital experience. As we have seen in the past, just a few points of buffering can lead to social media insults and widespread brand damage. 
Hydrolix, a streaming data lake company, provides a managed observability service that drives the largest live streaming events in the world. In partnership with AWS, Akamai and other cloud providers, Hydrolix ran the Super Bowl and Olympics. This Q&A session will feature Hydrolix CTOs Todd Persen and Catherine Johnson discussing what it takes to run a major live streaming event from preparation to game time to close. Think ingesting more than 1 petabyte of data a day, running 55,000 queries and 16x raw data compression. It may seem overwhelming but Hydrolix has proven it can be done.

Live sports broadcasting is high-stakes, and failure is not an option. Join Duane Yoslov and Kevin C from FOX Sports as they reveal the meticulous planning and contingency strategies that ensure seamless operations for some of the biggest sporting events in the world. From cybersecurity to physical security, network segmentation to game restart protocols, this session will dive into the behind-the-scenes efforts that protect billions in broadcast revenue.

Drawing from real-world experiences – like the World Cup, Super Bowl, and major league events – Duane and Kevin will share how FOX Sports prepares for every possible scenario, including cyber threats, power failures and unexpected disruptions. Learn how risk management, redundancy planning and crisis response strategies are shaping the future of live sports production. Whether you’re leading a broadcast operation or managing IT infrastructure, this session will provide valuable insights into mitigating risk and ensuring uninterrupted, high-quality coverage.

The creator economy continues to grow at an impressive rate, with projections indicating it will reach $528.39 billion by 2030. But like any maturing industry, there are obstacles. From on-the-job burnout, to the uncertainty of the job market, from lack of traditional safety guards like medical insurance, to negotiating a fair contract, our panel of X creators offer their insights on how to triumph. 

How are policymakers in Washington, DC shaping the AI and music licensing landscape?  And what do these changes mean for broadcasting?  Hear about the latest updates in copyright law and policy from our panel of DC experts working to shape these policies from inside and outside of the government.

Cybersecurity leaders will discuss evolving threats to the media and entertainment industry. They will cover infrastructure and security convergence, as well as new threats from cloud and AI, highlighting the need for critical security protections.

These experts will delve into the intricate challenges faced by the industry, shedding light on the sophisticated tactics used by cybercriminals. From ransomware attacks to data breaches, the discussions will span a wide range of pressing issues. Additionally, they will explore the role of artificial intelligence in both enhancing security measures and posing new risks. The seminar promises to be an eye-opening event, offering cutting-edge insights and strategies to combat the ever-changing landscape of cyber threats. Attendees can expect to leave with a deeper understanding of the importance of robust cybersecurity frameworks and the innovative solutions being developed to safeguard valuable assets

As social media audiences officially surpass TV by 2025—a milestone dubbed the “Social Singularity”—brand marketers across sectors are forging innovative collaborations with creators and influencers. This session examines how to harness these partnerships, from tapping in-house creative talent to engaging established influencers, to thrive in a new era where social platforms dominate the attention economy.

In a world where negative or controversial content often dominates algorithms, Dhar Mann has cracked the code for building a multi-million dollar empire with scripted, positive and brand-safe content that resonates with millions globally. Join Dhar Mann, the #1 digital scripted content creator in the world, for an intimate conversation about how he built Dhar Mann Studios into one of the fastest-growing independent digital media companies. Alongside DMS CEO Sean Atkins, they will share the secrets behind the company’s success, trends shaping the booming creator economy, and how to scale digital IP. They will also provide actionable insights for both creators and brands looking to partner on high-impact brand integrations, revealing their strategies to maximize the potential of successful partnerships.

Discover the cutting-edge technologies shaping the next generation of storytelling. This fast-paced session will guide attendees through emerging workflows in Hybrid Production with AI and Evolving Consumer Experiences, with startups delivering rapid-fire presentations on how their innovations fit into the broader content ecosystem. Gain a contextualized understanding of the PropelME show floor and explore how these emerging solutions can be leveraged to transform production, distribution, and audience engagement.

From setup to strategy, this session breaks down everything you need to succeed in live stream shopping. Whether you’re a creator or a brand, you’ll learn how to connect with audiences, keep them watching, and drive real revenue with shoppertainment. We’ll cover the best platforms, tools, and techniques to keep audiences engaged and buying in real time.

Pro Volleyball Federation is turbo-powering the growth of professional women’s volleyball, expanding its broadcast coverage by 350% this season with a stellar line-up of 45 linear broadcast matches and 70 live digital events across broadcast partners CBS, FOX Sports and streaming services Roku and YouTube. Learn how the fast-growing league harnesses a suite of LTN’s intelligent IP ecosystem technologies to deliver immersive fan experiences on diverse platforms with unprecedented scale and customization, including across new global frontiers.

You’ve seen the inspirational videos, you’ve heard the life-changing lessons, but now it’s time for the real talk. In this intimate AMA (Ask Me Anything) session, top digital scripted creatorDhar Mann and Dhar Mann Studios CEO Sean Atkins (former President at MTV) are ready to answer your burning questions—whether it’s about building a media empire, handling internet fame, or how to make more money with your content. Now’s your chance to ask!

Discover how creators produce exceptional content by mastering their setups, perfecting their shots, and leveraging cutting-edge tools. Gain insights into the techniques, equipment, and workflows that elevate their work, and take away practical tips to refine your own content creation process.

With WWE entering a bold new chapter, President Nick Khan and Chief Content Officer Paul “Triple H” Levesque are at the helm, shaping its evolution in an ever-changing media and entertainment landscape. This panel delves into WWE’s future—from global expansion and talent development to innovative storytelling and the integration of new technologies. How is WWE adapting to streaming, live event experiences, and fan engagement in the digital age? What’s next for the company’s creative direction and business strategy? Join us for an exclusive conversation with WWE’s leadership as they discuss their vision for the next generation of sports entertainment.

Go beyond the pitch and hear the real stories behind the startups transforming the production pipeline. In this fireside chat, standout founders from the PropelME Startup Showcase pull back the curtain on their journey—from the initial spark of an idea to the challenges of building and scaling their innovations. Learn what inspired their breakthroughs, the obstacles they’ve overcome, and how they see the future of content creation evolving.

Dive into the world of audio content as creators explore the power of podcasts, music, and other sound-driven experiences. Discover how these platforms are reshaping the creator economy and offering new ways to connect with audiences.

Explore how creators are pioneering immersive environments, transforming the creator economy, influencing culture, and partnering with brands to connect with future generations.