Saeyoung (She/Her) is a dynamic, data-driven marketing leader with 13 years of experience leading award-winning social media campaigns. She is currently the Senior Influencer Lead at Unilever, where she drives creator commerce strategy across Personal Care, and also leads Moonshot Projects, a consultancy dedicated to innovation in the creator economy. Saeyoung is passionate about crafting full-funnel influencer strategies at the intersection of culture, community, and diverse storytelling, partnering with top global brands including Taco Bell, Nike, Disney, Honda, HBO, and Jack in the Box.

With a unique blend of strategic vision, operational excellence, and an entrepreneurial spirit, Saeyoung has held pivotal roles across the marketing ecosystem—from major media agencies to boutique shops, from brand-side to tech startups. As the Director of Influencer Marketing at Horizon Media and Chief Strategy Officer at Captiv8, she developed industry-first tools and led business development initiatives that drove measurable impact and growth. She is known for inspiring high-performance teams through a leadership style that values curiosity, bold action, and a relentless drive for excellence.