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Julie Souza, Global Head of Sports at AWS, joined us for an Executive Viewpoint interview diving into AWS’ presence at the 2025 NAB Show, including engaging activations and thought-leadership sessions.

Julie Souza leads sports strategy globally for AWS, driving innovation in sports data, virtualized production and distribution, fan data and analytics, generative AI, and more. Prior to joining AWS, Julie led Strategy and Business Development for Second Spectrum, a pioneer in sports data and analytics. She held similar roles, leading business development and driving strategy for ESPN, Sports Illustrated, and CBS Sports Network. Julie holds a BA from the University of Michigan and an MBA from Harvard Business School.   

Since launching in 2006, Amazon Web Services has been providing world-leading cloud technologies that help organizations and individuals build solutions to transform industries, communities, and lives for the better.  

At the 2025 NAB Show, AWS is focused on helping customers fuel fan engagement by enabling them to create content, connect workflows, and captivate audiences. AWS’s purpose-built industry services and generative AI tools are built for breakthroughs; they’re excited to bring their latest innovations, like Amazon Nova foundation models, to NAB Show for the first time.   

To see more from AWS in Las Vegas, visit their booth in West Hall (W1701) or check out the Live ESports Racing Challenge presented by AWS and NVIDIA, located in the West Hall Lobby.  

AWS will also have a Main Stage session exploring how AI and cloud innovations are unlocking new potential audiences. How to Build Entertainment Breakthroughs Using Generative AI and the Cloud is scheduled for 3:30 p.m. on Sunday, April 6.