The Evolution of Broadcast Delivery through ATSC 3.0

The broadcast industry is undergoing significant changes in delivery for large-scale events, monetization, and synchronization. Smart TVs are swiftly replacing set-top boxes, necessitating multicast delivery of traditional broadcast feeds. This session will explore the role of Smart TVs equipped with NextGen TV (ATSC 3.0) antennas and how multicast delivery can mitigate broadcast issues, reduce congestion, and enhance user experience. Gain insights into current and future media broadcast delivery trends and discover the industry’s imperative to address these challenges.

Featuring:

(Moderator) Mark Donnigan – Principal, d-launch
Eric Black – CTO/GM of Media, Edgio
Kevin Cotlove – EVP, Chief Digital Officer, Sinclair Broadcast Group