Thriving Solo: Navigating the Path of the Modern Solopreneur

The creator economy has empowered solopreneurs to build and monetize their own brands independently, leveraging social media platforms to reach global audiences. This shift towards self-sufficiency has disrupted traditional business models, allowing creators to establish and scale their ventures without the need for intermediaries. Our solopreneurs, YouTube creator Taylor Bell, NothingButTech founder Jacklyn Dallas, content creator Colin Rocker and Kickstarter head of content creators Brett Dashevsky, discuss common pitfalls and best practices to build one’s brand, engage communities and various ways to monetize income streams at NAB Show New York in 2024.