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Sell Your Products Right From The Show Floor with the Show and Sell Program!

Want ROI you can see?  Show and Sell is your answer.  Bring your best sellers or b-stock to sell to thousands of attendees. Below are three reasons to participate: Bring as much merchandise as you want. Take advantage of the Unlimited Material Handling program and bring all types of inventory no matter the size or weight.  [...]

NAB Show Webinar – How to Track Your Trade Show ROI

Wondering about the best way to track your NAB Show return on investment? Find out about ROI tracking here – no matter what size your company is! Here are a few of the questions we tackled: * Which ROI tracking methods really work? * If I've never tracked ROI before, where should I start? * Which [...]

NAB Show Webinar – How to Save Money on Logistics and Avoid Extra Fees

Wondering how to make your expenses for NAB Show more predictable? View the webinar below to learn more about: * What's included in the new Unlimited Material Handling Policy? * What’s the difference between Shipping and Material Handling? * How much will rigging and lighting cost for my hanging sign? https://vimeo.com/320342060 Hosted by Cindy Zuelsdorf, Kokoro [...]

Unlimited Material Handling & Freight Delivery Options

With the purchase of your exhibit space, you receive Unlimited Material Handling service. What is the best option for you to have your materials unloaded and delivered to your booth?  Should you hand carry your items? Use cart service? Or, have your vehicle unloaded at the dock? Following are a few tips, which will help you [...]

NAB Show Webinar – A Special Webinar for New Exhibitors

https://vimeo.com/317092606   Hosted by Cindy Zuelsdorf, Kokoro Marketing with special guest Kim Hogeveen, Event Marketing Manager at Ross Video. View this webinar to learn: •  The ultimate checklist for day 1 of your NAB Show  • Top questions about the exhibitor’s manual • How Ross Video ensures each staff member has the best possible show • What an events [...]

What Your Target Move-In Date Means For You

Do you know your target move-in date for the 2019 NAB Show? If not, you can easily find it on the right-hand side of the homepage of your exhibitor dashboard. Also, you can locate you target move-in date in the Exhibitor Manual. Now that you've got it, what does it mean, exactly? Your target move-in date [...]

The Fine Print Transporting Exhibit Materials. Are Your Assets Protected?

As an exhibitor, you prepare and strategize for months prior to attending a trade show.  Unfortunately, even if you do everything right and plan for every scenario, you still may be exposed to the loss or damage of your exhibit materials during transport or while attending an industry event. Worse yet, due to liability limits, you [...]

Budgeting & Planning Tip #1: Unlimited Material Handling: How to Avoid Additional Fees

What is included with Unlimited Material Handling? Included with your inside/outside space fees is Unlimited Material Handling, which includes the unloading of your materials at the dock, delivery to your booth, storage of empty containers, and reloading of those materials back onto your outbound carrier or personally owned vehicle. How do I avoid any additional fees? [...]

Renting vs. Owning Your Booth: What’s Right for You?

Whether you’re planning for your first exhibiting opportunity at NAB, or you’re a returning exhibitor ready for an exhibit refresh, your exhibition strategy requires an investment of thought, time, and money. An important part of that investment is evaluating whether renting or owning an exhibit booth will be the right allocation of resources. To make the [...]

Exhibiting in the United States: Understand and Navigate the Major Differences

Exhibiting in the United States:  Understand and Navigate the Major Differences Exhibiting in the United States is different than exhibiting Internationally; however, the U.S. market is extremely large and lucrative; therefore, understanding and overcoming the differences is well worth the effort. Following is a guide to help you navigate some of the differences between exhibiting in [...]