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NAB Show Webinar – How to Track Your Trade Show ROI

Wondering about the best way to track your NAB Show return on investment? Find out about ROI tracking here – no matter what size your company is! Here are a few of the questions we tackled: * Which ROI tracking methods really work? * If I've never tracked ROI before, where should I start? * Which [...]

NAB Show Webinar: Post-Show Sales-Getting The Most From Your Leads

Wondering how to follow up on your warm leads, the people who showed interested in what you had at NAB Show, but aren’t ready to buy right now? View the webinar below to find out about the most effective lead follow-up tactics, no matter where your prospect is in the sales process. Here are a few [...]

NAB Show Webinar – Using Social Media (What Really Works)

View the webinar below and learn: • How to know if social media is right for your company • What kind of social media is best before the show? • How to use social media during the show • What are pixels, tags, events, coupon codes, and geo-fencing? https://vimeo.com/323520799 Hosted by Cindy Zuelsdorf, Kokoro Marketing with [...]

NAB Show Webinar – How to Save Money on Logistics and Avoid Extra Fees

Wondering how to make your expenses for NAB Show more predictable? View the webinar below to learn more about: * What's included in the new Unlimited Material Handling Policy? * What’s the difference between Shipping and Material Handling? * How much will rigging and lighting cost for my hanging sign? https://vimeo.com/320342060 Hosted by Cindy Zuelsdorf, Kokoro [...]

NAB Show Webinar – A Special Webinar for New Exhibitors

https://vimeo.com/317092606   Hosted by Cindy Zuelsdorf, Kokoro Marketing with special guest Kim Hogeveen, Event Marketing Manager at Ross Video. View this webinar to learn: •  The ultimate checklist for day 1 of your NAB Show  • Top questions about the exhibitor’s manual • How Ross Video ensures each staff member has the best possible show • What an events [...]

NAB Show Webinar – The New ROI Tracking Method for Exhibitors

Hosted by Cindy Zuelsdorf, Kokoro Marketing with special guests Miguel Churruca, Marketing & Communications Director, Amaya Gonzalez, Events Marketing Manager at Brainstorm Multimedia S.L. View this webinar to learn: How any size company, small or large, can really track trade show ROI How to determine your key performance indicators (KPIs) Which tangible and intangible KPIs matter [...]

NAB Show Webinar – How to get people to your booth

NAB Show Webinar : How To Get People to Your Booth: What's Demand Generation Anyway? Hosted by Cindy Zuelsdorf with special guest Dave Cohen, Vice President, Marketing Communications at Grass Valley, a Belden Brand. View this webinar to: ·         Define your top 2-3 stories, or messages for the show ·         Determine the best marketing mix of [...]