booth design

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Need to Hang a Sign? Take advantage of the new Inclusive Rigging Pricing

Across all shows in the U.S., exhibitors expect the cost of hanging signs to be a big expense. However, due to the nature of products and services offered by NAB Show exhibitors, the expense of a rigging crew to hang truss and lights is a particularly sensitive issue. Did you know that Rigging & Hanging Signs [...]

Selective Attraction: The 2nd Critical Factor to Exhibiting Value & ROI

In my last NAB Show article, I talked about the importance of clearly defining your exhibiting outcomes, then creating and executing around well-designed written action plans. Now let’s discuss an area I believe is one of the most misunderstood areas of successful exhibiting, the principle and practice of Selective Attraction. Here are some key thoughts and [...]

Effective In-Booth Demos Tell A Story

NAB Show is the greatest technological event for broadcast media and content creation show on Earth, showcasing the latest technology, hardware, software and products driving media and entertainment. More than 100,000 attendees will be visiting around 1,700+ Exhibitors, and they only have four days! You need to grab the attention of your visitors! All of them [...]