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Closed-Loop Lead Management: The 4th Critical Factor to Exhibiting Value & ROI

We’ve covered a lot of ground in this NAB Show article series. If you’re following along with me, you know the two important things your exhibit program should deliver: the importance of Defining Outcomes, and Selectively Attracting the right audience, and how to Manage Your Visitor Experience. If ROI is the name of your exhibiting game, and [...]

Boost Traffic, Get More of It and Make the Most of It

NAB Show Webinar: “Getting More Booth Traffic and Making the Most of It” hosted by Cindy Zuelsdorf with special guest Jesse Foster, Director of Product and Business Development, Cobalt Digital. This webinar will provide tips on how you can get more traffic to your tradeshow booth and how to best interact with potential customers. Key Topics: [...]

Top 5 Exhibitor Tips to Increase Show Results

In today’s social networking age, some think investing in a trade show isn’t necessary. We think those people are mistaken! Not much beats the enormous value of meeting clients and prospects face-to-face. However, just buying a booth and showing up doesn’t making the most of your investment. Here are our Top 5 Tips for making an [...]

Defining Outcomes is the 1st Critical Factor to Exhibiting Value & ROI

In my first NAB Show article, I talked about two important outcomes an exhibit program should deliver: Every dollar and hour invested visibly and directly supports core business objectives.   Measurable financial value, beyond cost. So let’s discuss the first major step to making sure these two things happen. In Stephen Covey’s bestseller 7 Habits of [...]

Lead Scoring Before and After Tradeshows

"Lead Scoring Before and After Trade Shows" hosted by Cindy Zuelsdorf with special guest Kelly Mayeda, Segment Marketing Manager, Quantum This webinar will show you how lead scoring can make your trade show more successful. Learn about the best way to implement lead scoring for your company.  Key Topics: How lead scoring can help to close sales [...]

4 Steps to an Efficient Trade Show Lead Follow-Up Process

We all know that trade shows deliver a great way to develop a network of contacts and get more sales leads. But when it comes to converting leads into sales, it’s what happens after the show that might matter most. What are you doing to close those leads you’ve met? Many companies send out a blanket [...]