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Here’s how to get noticed by your overwhelmed trade show audiences

Trade shows create a unique environment for you to effectively reach your partners, customers, reporters and analysts. They’ve all gathered in one spot to learn, evaluate, report on and make purchase decisions. On-The-Fly Influence The content that impacts them comes from you, your competitors, and a wide range of influencers. To break through, you need to [...]

60 Second Exhibitor Video Contest – Ready, Set, Share!

If you had one minute to tell attendees why they should visit your booth, what would you say? Now is your chance!   Submit a 60 second video telling attendees who you are and why your booth should be at the top their list of exhibitors to visit at 2019 NAB Show. The Prize: Winner will receive [...]

NAB Show Webinar – How to get people to your booth

NAB Show Webinar : How To Get People to Your Booth: What's Demand Generation Anyway? Hosted by Cindy Zuelsdorf with special guest Dave Cohen, Vice President, Marketing Communications at Grass Valley, a Belden Brand. View this webinar to: ·         Define your top 2-3 stories, or messages for the show ·         Determine the best marketing mix of [...]

Be cool. Be interesting. Stay visible. New Social Media Features – in 5 Minutes or Less

Be cool. Be interesting. Stay visible. Utilizing new features to reach your audiences.  Looking to try something new this year? Here are a few ideas, by platform, to get you started.   Facebook: Still the platform.  In-app video cropping. So you can convert your videos to square formats which are best for mobile viewing and repurposing for [...]

Closed-Loop Lead Management: The 4th Critical Factor to Exhibiting Value & ROI

We’ve covered a lot of ground in this NAB Show article series. If you’re following along with me, you know the two important things your exhibit program should deliver: the importance of Defining Outcomes, and Selectively Attracting the right audience, and how to Manage Your Visitor Experience. If ROI is the name of your exhibiting game, and [...]

Measuring Exhibiting Performance & Results & Learning from Your Experience: The 5th Critical Factor to Exhibiting ROI

In my first article of this six part series, I said that for too many companies, their exhibiting investments end up as “expensive appearances”. And the two big factors creating this outcome were perspectives and practices. And finally, to ensure your exhibiting program does not end up as “expensive appearances” there are five critical success factors [...]