pre-show

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60 Second Exhibitor Video Contest – Ready, Set, Share!

If you had one minute to tell attendees why they should visit your booth, what would you say? Now is your chance!   Submit a 60 second video telling attendees who you are and why your booth should be at the top their list of exhibitors to visit at 2019 NAB Show. The Prize: Winner will receive [...]

NAB Show Webinar – How to get people to your booth

NAB Show Webinar : How To Get People to Your Booth: What's Demand Generation Anyway? Hosted by Cindy Zuelsdorf with special guest Dave Cohen, Vice President, Marketing Communications at Grass Valley, a Belden Brand. View this webinar to: ·         Define your top 2-3 stories, or messages for the show ·         Determine the best marketing mix of [...]

Be cool. Be interesting. Stay visible. New Social Media Features – in 5 Minutes or Less

Be cool. Be interesting. Stay visible. Utilizing new features to reach your audiences.  Looking to try something new this year? Here are a few ideas, by platform, to get you started.   Facebook: Still the platform.  In-app video cropping. So you can convert your videos to square formats which are best for mobile viewing and repurposing for [...]

Earn Priority Points With Your Las Vegas Hotel Reservation

NAB Show is a thrilling ride of selling, networking and learning. But before this swirl of excitement, exhibitors have to dot their i’s and cross their t’s with preparation. Back by popular demand, rack up Priority Points by simply booking a hotel room! Tell me more! Earn 5 Priority Points for the first room booked. Earn [...]

Top 5 Exhibitor Tips to Increase Show Results

In today’s social networking age, some think investing in a trade show isn’t necessary. We think those people are mistaken! Not much beats the enormous value of meeting clients and prospects face-to-face. However, just buying a booth and showing up doesn’t making the most of your investment. Here are our Top 5 Tips for making an [...]

Four Reasons Why Signiant Books in the Official Room Block

I sat down/connected with Danielle Rita, Marketing Manager, PR & Events for Signiant, a software solutions company and official exhibitor at NAB Show. For five consecutive years, Signiant has secured their room block through the Show’s official housing partner, Expovision. Danielle reviews why coordinating her company’s room block is one of her major responsibilities and the [...]

Defining Outcomes is the 1st Critical Factor to Exhibiting Value & ROI

In my first NAB Show article, I talked about two important outcomes an exhibit program should deliver: Every dollar and hour invested visibly and directly supports core business objectives.   Measurable financial value, beyond cost. So let’s discuss the first major step to making sure these two things happen. In Stephen Covey’s bestseller 7 Habits of [...]