PropelMe
April 6-9, 2025 | West Hall
PropelME is where breakthrough ideas meet industry opportunity. Designed for early-stage companies shaping the future of content creation, distribution and technology, this dynamic showcase gives startups a platform to connect with investors, partners and media leaders actively seeking the next big innovation.
Explore market-ready solutions, cutting-edge products and disruptive business models, and gain unfiltered insights from industry pioneers on the Startup Stage. More than just networking, PropelME is a launchpad for growth, collaboration and exposure on a global stage.

Program Pricing
NAB Non-Member Rate | NAB Member Rate | Government Rate | Student Rate | |
---|---|---|---|---|
Access to the PropelMe and the Startup Stage is included with an Exhibits Pass. | $219 | $159 | $159 | $159 |

LA’s premier innovation hub FBRC.ai is partnering with PropelME at NAB Show to unleash the next wave of AI-driven media innovation.
Here’s what FBRC.AI is bringing to the Startup Experience:
- Hybrid Production with AI Track: See how AI-driven tools are revolutionizing workflows from pre-vis to post-production. Streamline content creation like never before.
- Evolving Consumer Experiences Track: AI is changing how content is delivered and experienced. Discover the latest AI-powered innovations in immersive and interactive storytelling.
- Innovative Startup Showcase: Fast-moving startups take the stage for rapid-fire demos and you vote on the most game-changing innovation.
Conference Speakers
Conference Sessions
Sunday, April 6, 2025
10:30 – 11:15 a.m.
A Fireside Chat with the Innovation Showcase Winners
Join us for an engaging conversation with the winners of the 2025 PILOT Innovation Challenge. The PILOT Innovation Challenge identifies startups and growing companies helping broadcasters address key challenges and opportunities they are likely to face over the next few years. Hear firsthand from these companies about their journey and how their solutions are shaping the future of the production pipeline.
12:05 – 12:50 p.m.
Evolving Consumer Experiences Track – AI Meets Audience: Data-Driven Storytelling and Personalized Production
AI-driven analytics–combined with more responsive forms of production–are reshaping the way stories are created. This panel explores how audience data is influencing everything from greenlighting decisions to adaptive content creation. We will dive into the way that a more dynamic and personalized approach to production can unlock new opportunities for storytelling, audience engagement, and monetization.
2:50 – 3:35 p.m.
Hybrid Production with AI Track – The Future of Hybrid Production On-Set with AI, ICVFX, and more
Explore how the on-set experience is evolving, as a new generation of hardware, in-camera visual effects (ICVFX), and AI redefine what’s possible on set. This panel will dive into the ways that new workflows seamlessly blending physical and digital elements–with new forms of data and tracking at the core–enable creators to push the boundaries of storytelling in hybrid production.
4:25 – 4:55 p.m.
#GALSNGEAR Tech Talk: Connecting the Future
Join #GALSNGEAR as we delve into tools, trends and technologies connecting content with new and evolving audiences. What are some of the latest challenges and solutions? We’ll look at real world use cases.
As always, you are welcomed to join our post-panel Happy Hour, sponsored by DELL and NVIDIA
Location: Startup Theater 4143 (West Hall)
5 – 6 p.m.
Sponsored #GALSNGEAR Happy Hour
Join #GALSNGEAR and Friends for our annual show kick-off Happy Hour. Extend your network, connect with colleagues, and power up your NAB Show journey. Sponsored by DELL and NVIDIA.
Monday, April 7, 2025
9:30 – 11 a.m.
Hybrid Production with AI Track: A Hands-On Workshop to Get Started with Generative AI
Explore the power of generative AI in this hands-on workshop designed for creators and technologists. Work firsthand with tools accelerating the creation of characters, environments, and assets–and explore how these generative innovations are enhancing traditional workflows and unlocking new creative possibilities.
11:15 – 11:45 a.m.
Leveraging AI Innovation: Intellectual Property Strategies to Protect, Monetize and Enforce Your Assets
AI is revolutionizing industries – are you leveraging its full potential? Can AI-powered solutions be patented? Yes – but only if you understand how to navigate the evolving legal landscape. This session explores how to monetize AI-driven assets, raise capital and protect enterprise value while avoiding costly IP pitfalls and legal missteps.
As Congress advances major patent law reforms, businesses must stay ahead of changes shaping the future of AI innovation. This session will break down the Patent Eligibility Restoration Act, Prevail Act and Restore Patent Rights Act and explain their impact on securing and enforcing AI-driven IP.
But patents alone aren’t enough. AI protection demands a multi-layered approach – from employment agreements and trade secrets to enforcement tactics that safeguard proprietary technology in a hyper-competitive market. Learn how to identify infringers, mitigate risks and defend your innovations before threats arise.
AI is moving fast – so are the risks and rewards. This session delivers actionable strategies to patent, protect and enforce AI innovations so your company remains a market leader. Future-proof your AI assets and secure your competitive edge today!
noon – 12:45 p.m.
Evolving Consumer Experiences Track – Interactive Worlds: New Formats for a New Era
Explore how AI and worldbuilding technologies are expanding the possibilities for interactive narratives, from social media to fully immersive experiences. This panel examines the latest tools that are transforming how stories are created, shared, and experienced–and defining new genres of storytelling along the way.
2 – 2:30 p.m.
Transform Your Assets to new Revenue Streams Using AI with Data Security, Publisher Control and Transparency
Maximize the value of your content – be it timeless archival treasures or cutting-edge current productions. Now, broadcasters and content owners have the power and full control to monetize their assets effectively while confidently safeguarding data, ensuring transparency and achieving seamless integrations.
This insightful session will cover:
- Overview of the unknowns and risks shared by multiple partners (current and potential).
- Why and how to get started?
- Meet the fully in-house built AI Product “eonArchivesAI” (https://eonmedia.ai/products/eonarchive) that enables the entire journey from physical and digital assets to new revenues.
- Key features that address all unknowns, risks and different use cases.
- Maintain full ownership and control of your valuable assets with transparency.
- Unlock new revenue streams through personalized licensing models.
- Advanced and AI-search capabilities to find hidden gems from decades of contents.
- Deep insights and actionable data from the entire catalogue for both internal and external use.
- Fully automated content licensing and procurement process while significantly increasing internal cost savings.
- Multiple monetization options based on your preferences.
- Case studies on how Eon Media is already collaborating with different content owners.
- Opening a world of possibilities with unique and personalized use cases.
- Sneak peek at upcoming features and capabilities.
- New product vertical announcement.
- Q&A.
2:45 – 3:30 p.m.
Hybrid Production with AI Track – The New Technical Production Pipelines: Cameras, Cloud, and Connectivity
From live broadcasts to traditional film and TV production, the ability to capture, process, and leverage on-set data in real time is transforming workflows. Learn how real-time data capture and new forms of connectivity are optimizing everything from multi-camera synchronization to virtual production pipelines, and streamlining workflows from set to post.
3:45 – 4:15 p.m.
Imaginario AI – Introducing Multimodal Curation and AI Agents for Video Professionals
Imaginario AI, a startup backed by Comcast and part of the NVIDIA Inception Program, offers an advanced multimodal AI video productivity platform and API tailored for marketing and post-production teams. By automatically recognizing sounds, speech and visual scenes – without the need for labels or metadata – Imaginario AI enhances the value of video assets, dailies and archives while understanding time in a human-like manner. Soon, the platform will introduce workflow orchestration agents and video Q&A capabilities, further streamlining marketing, post-production and compliance processes.
Setting a new standard for video content retrieval, analysis and automation, Imaginario AI enables effortless indexing, curation and transformation of vast video collections, redefining how media is accessed and utilized. Industry leaders such as Comcast, Universal Pictures, Warner Bros. Discovery, Cineverse, and dozens of production companies rely on Imaginario AI to power their video workflows.
Tuesday, April 8, 2025
10 – 10:45 a.m.
Evolving Consumer Experiences Track – Revolutionizing Content Delivery: Streaming, Distribution, and Audience Engagement
Join a discussion on how AI is transforming content delivery and audience engagement. This panel focuses on new models for streaming and distribution, examining how technology is reshaping the way stories are delivered and consumed.
11:45 a.m. – 12:30 p.m.
Hybrid Production with AI Track – AI-Enhanced Editing: Transforming Post-Production Efficiency and Creativity
Discover how AI is revolutionizing the post-production process in this panel focused on video and audio editing. From browser-based platforms and cloud collaboration to automated metadata tools and AI-enabled categorization, hear from startups reshaping the editing experience and reinventing creative control.
3 – 5 p.m.
Startup Showcase: Mapping the Future of Content Creation—From Production to Audience Engagement
Discover the cutting-edge technologies shaping the next generation of storytelling. This fast-paced session will guide attendees through emerging workflows in Hybrid Production with AI and Evolving Consumer Experiences, with startups delivering rapid-fire presentations on how their innovations fit into the broader content ecosystem. Gain a contextualized understanding of the PropelME show floor and explore how these emerging solutions can be leveraged to transform production, distribution, and audience engagement.
Wednesday, April 9, 2025
10:30 – 11:15 a.m.
Fireside Chat: A Deeper Dive with Startup Showcase Founders
Go beyond the pitch and hear the real stories behind the startups transforming the production pipeline. In this fireside chat, standout founders from the PropelME Startup Showcase pull back the curtain on their journey—from the initial spark of an idea to the challenges of building and scaling their innovations. Learn what inspired their breakthroughs, the obstacles they’ve overcome, and how they see the future of content creation evolving.
Interested in sponsorship opportunities? Connect with the Sales Team.