Welcome Remarks: 2:00-2:15 p.m.

Roundtables: 2:15-3:50 p.m.

AI’s use in marketing/ad support

See what your peers are doing to implement AI across their stations to support operations and ad sales support, without having to break their budgets. 

Innovative Radio Marketing Strategies

Learn how your peers are creating exciting – and effective – radio promotions in this roundtable. You’ll gain insights into how others have managed competitions, listener engagement strategies and maintain the balance between content and promotion. 

How to Stay Relevant in the Connected Car of Today and Tomorrow (powered by Xperi)

Discuss how connected cars are providing radio with amazing, timely insights into how, when and where listeners are engaging with their station’s programming.  

Podcasting Strategies for Radio

Learn how your radio peers are using podcasts as new sources of audience engagement and revenue. From launch to content development – learn the best practices radio companies are using to leverage podcasts.

How to Effectively Target Ethnic/Niche Markets

How do you tailor your content and promotions to successfully target niche markets you serve? Learn from your peers how they approach their niche audiences to successfully engage them – what key strategies do they use to do so?

Data Attribution and Brand Lift Strategies

Today’s advertising clients, whether they are national in scope or a small business owner, are increasingly looking for insights and metrics that not only show ROI, but also the effectiveness of their advertising campaigns from understanding who their customers are to how consumer perceptions evolve as a result of an advertising campaign. Join RAB and Coleman Insights to learn more about the data advertisers are seeking from media sellers and how local broadcasters are able to provide their clients with these solutions. 

Developing your Community with Events and Social Media

How are your peers using events and social media to develop a community around your station and brand? Learn what innovative strategies your peers are using and what does and doesn’t work.

Monetizing High School Sports

High school sports is a key audience engagement and revenue source for radio stations and there are so many ways to deliver and monetize high school sports now. Learn from your peers on what they are doing that has really moved the needle for their stations.

Data Strategies for Programming and Sales

Data is the foundation for ad sales, digital marketing, AI use and so much more.  As the need for improved data collection and maintenance grows, learn how others are collecting, maintaining and using data to improve all facets of their operations.

The Secret to Radio’s Digital Ad Success Is Being Local-First (powered by Marketron)

In 2025, local digital ad spending will overtake traditional. Radio spots will remain primarily flat, with declines in other traditional categories. This represents an opportunity but also a concern for stations worried about radio spot declines. Let’s discuss how the new approach can be local-first, which enables sellers to design long-term, multi-tactic radio and digital campaigns that meet the goals of the advertiser.

Sessions:

Economic Outlook – Opportunities and Obstacles to Broadcasting Success: 4:00-4:30 p.m.

How does radio better leverage a growing portfolio of potential revenue streams when digital and streaming services continue to aggressively grow their market share?  Justin Nielson, Principal Analyst, S&P Global Market Intelligence will dig into the major factors affecting radio’s revenue landscape, from the impact of the economic and political landscapes on consumers to changing audience demographics and the growing presence of digital/streaming services.

Unique Revenue Strategies – What’s Working: 4:35-5:10 p.m.

With so many revenue streams available to broadcasters, what makes the most sense for you to pursue as a small –to midsize broadcaster?  Join Pierre Bouvard as he discusses unique revenue streams and creative ways to pursue revenue that are possible even with smaller budgets and staff. 

Cocktail Reception: 5:10-6:00 p.m.