Sports transcend competition—they are a global language, a cultural force, and, at times, a near-spiritual experience. No one understands this better than Gotham Chopra, filmmaker, storyteller, and co-founder of Religion of Sports with Tom Brady and Michael Strahan. In this compelling keynote, Chopra explores the evolving intersection of sports, entertainment, and storytelling, diving into how the narratives of athletes, teams, and moments of triumph or heartbreak captivate audiences worldwide and fuel our own quests to reach our Peak Selves and full Human Potential. How do sports shape identity, inspire communities, and create myths that stand the test of time? Drawing from his work on groundbreaking sports documentaries, branded collaborations and his vision for Religion of Sports, Chopra shares insights on the art of sports storytelling and its growing influence in media, technology, culture, and wellbeing.

Creating original content that stands out is the only way to break through in today’s crowded media landscape. Explore innovative storytelling techniques, see examples of content that drives viewership and learn how leagues, teams, and media partners are pushing the envelope in sports content creation and connecting with fans.

Hear how Eluvio (https://eluv.io) is solving the generational problems of video over the Internet with its Content Fabric Protocol, a next-generation content distribution and storage protocol transforming the distribution and monetization of premium video and digital media–in contrast to legacy cloud workflows and CDNs. By leveraging multi-modal artificial intelligence (AI) and multiple AI/ML (machine learning) models, come learn how Eluvio’s native-AI capabilities are applied in uses cases with Imagn Images for Super Bowl LIX, tthe new EPCR TV streaming subscription service, and others. For content owners and sports leagues, Eluvio enables content owners to reach fans in markets where they don’t have traditional TV broadcast licenses but still want to maximize their content rights and monetize their fan base.

With sports betting on the rise this session discusses how broadcasters can integrate sports-betting content to boost viewership, fan engagement and revenue. Discover innovative ways to work with betting platforms to attract the wagering fan.

On-air personalities play a pivotal role in capturing and retaining audience attention.  Learn how engaging on-air talent can elevate your content, build loyal fan bases, and drive deeper audience connections. Hear strategies for selecting, developing, and supporting talent that resonates with viewers, as well as the growing importance of personal brand-building in sports and entertainment.

Women’s sports are attracting record viewership and sponsorships this session explores how media companies can capitalize on the growth of women’s sports and appeal to new demographics learn strategies for maximizing visibility and revenue in the rapidly growing women’s sports field.

As the sports industry advances, so do its venues, transforming into dynamic spaces that go beyond the game. Learn about cutting-edge technology and how it is reshaping stadiums and arenas to offer fans more engaging, immersive, and personalized experiences. Discover how top venues are evolving to meet the demands of the modern fan.

Media rights are at the core of revenue generation for leagues, broadcasters and platforms alike. As streaming, bundling, and new technologies reshape how we consume sports, what are the keys to negotiating lucrative and sustainable media rights deals? This session will break down recent trends in media rights negotiations, how new players like social platforms and tech giants are entering the space, and what traditional broadcasters can do to stay competitive.

As FAST (Free Ad-Supported Streaming TV) channels continue to disrupt the media landscape, sports broadcasting is undergoing a seismic shift. With cord-cutting on the rise and audiences demanding free, accessible, and on-demand sports content, leagues, networks, and advertisers are rethinking their playbooks. This panel will explore how FAST channels are reshaping live sports, highlights, and niche sports programming, providing new monetization opportunities and audience engagement strategies. What does this mean for traditional broadcasters? How can sports rights holders capitalize on the FAST revolution? Join industry leaders as they break down the impact, challenges, and future of sports in the FAST era.

As the sports industry continues to grow, so does the fanbase. Leagues are no longer focused on limiting their reach to U.S. audiences but reaching fans around the globe. This session will explore how fanbases are evolving and how AI solutions are revolutionizing the way we find, create, and repurpose video content to better engage fans on a global scale.

Join us for an engaging and thought-provoking fireside chat with WTA CEO Portia Archer, as we explore how the WTA is elevating women’s tennis, championing its athletes and using its platform to deliver positive impact beyond sport. Portia will dive into the systemic change, advocacy and partnerships that have contributed to its rise, and its ambition to stand alongside the world’s biggest sports brands. We will explore the future of women’s sports, addressing the key areas of growth, investment, and innovation that are essential to ensuring long-term success and expanding opportunities for female athletes around the world. Discussion topics will include:

• Progress on the pathway to pay equity — and why it matters
• What other sports can learn from tennis’ journey
• The importance of media coverage, sponsorship, and investment in growing women’s sports
• Engaging the next generation of fans and athletes
• What’s ahead: Opportunities and challenges shaping the future of women’s sports

Don’t miss this timely conversation with Portia Archer, where we’ll uncover how bold leadership, innovative thinking, and collective action can drive real change for women in sports — on and off the court.

As sports teams, leagues, and media platforms compete for attention in a rapidly evolving digital landscape, real-time data, AI-driven insights, and cloud technology are revolutionizing the way fans engage with their favorite sports. This panel brings together industry leaders across the Sports Industry to explore how cutting-edge innovations are redefining everything from live streaming and latency-free broadcasting to athlete performance analytics and dynamic fan engagement. Key Discussion Points:

• The Power of Real-Time Data: How instant insights are driving performance optimization and fan interaction.
• AI in Action: The role of artificial intelligence in predicting game outcomes, optimizing athlete training, and personalizing content for fans.
• Seamless Streaming & Latency-Free Engagement: How ultra-low latency broadcasting is transforming live sports viewing and second-screen experiences.
• Monetization & Sponsorships in a Digital-First World: How sports organizations are leveraging cloud-based analytics to drive revenue and enhance sponsor partnerships.
• The Future of Sports Tech: What’s next for data-driven sports innovation, and how organizations are preparing for the next wave of digital transformation.

This discussion will provide attendees with a deep dive into how sports organizations are using Oracle’s modern data platform, AI, and cloud technologies to unlock new business models, optimize operations, and deliver unparalleled fan experiences.

Discover how powerful tools like AI and Data Analytics can unlock audience insights, predict viewership trends, and create a personalized fan experience. Learn how to harness AI-driven insights to craft customized content that resonates, connect with fans in real time, and deploy engagement strategies that keep audiences coming back.

The convergence of Name, Image, and Likeness (NIL) policies and the digital media revolution has ushered in a new era of opportunities for athletes to control their narratives and monetize their personal brands. This panel explores the burgeoning landscape of player-owned media ventures, highlighting how athletes are leveraging these platforms to engage audiences, build communities, and generate revenue.

What’s possible—and what’s scalable—in high-resolution, low-latency live sports streaming? This panel explores how next-gen cloud technologies from IMAX & AWS are delivering premium live experiences across theaters and consumer devices.

This session will dive into the technological advancements in live sports production including ultra-high-definition streaming to virtual reality and multi-angle viewing options.  Learn about the partnerships and opportunities to deliver a better fan experience.