The Creator economy
Hollywood has long set the standards for storytelling, high-quality production value and star power. The Creator Economy is challenging those rules and forging new pathways to success – self-financing projects, building huge online audiences, luring brands – changing what it means to be a celebrity. NAB Show brings Hollywood and the Creator Economy together to collaborate on the future of entertainment.
Just Announced!
The Power of Positivity: Building the World’s Largest Digital Scripted Studio – Dhar Mann Studios
Mann, the founder of Dhar Mann Studios (DMS) and digital scripted content creator, has captivated over 124 million followers with his mission-driven, brand-safe storytelling. In this session, Mann will join DMS CEO Sean Atkins to reveal how DMS became a multi-million dollar powerhouse producing inspirational content viewed by billions annually.
Main Stage, West Hall
DHAR
MANN
Founder
Dhar Mann Studios
SEAN
ATKINS
CEO
Dhar Mann Studio
Featured Companies
Featured Conference Programming
Premium Conference:
Broadcast Management Track: Cross-Platform Content Wins – Radio and Podcast Success Stories
Sunday, April 6, 10 – 10:50 a.m. | W233, West Hall
Programming Everywhere:
Content Creators Transcending Fragmentation
Sunday, April 6, 2:15 – 3 p.m. | Beethoven, Encore Hotel
Premium Conference:
Sports Summit Track: Today’s College Athletes: The Business of “Me”
Tuesday, April 8, 10:30 – 11:15 a.m. | W224-225, West Hall
Creator Lab: Mastering the building blocks of the creator economy
Sunday, April 6 – Wednesday, April 9
South Hall Lower
Following its successful 2024 debut, Creator Lab has expanded to include an enhanced program designed for creators, brands, and industry professionals aiming to thrive in the creator economy. This immersive show floor destination features expert panels, hands-on workshops, and networking events focused on monetization, essential tools, and effective distribution strategies.
Influencers, Brands, Strategists and Content Creators: Creator Lab Is Where You Want to Be
State of the Creator Economy
Fresh insights into the trends, challenges, and opportunities shaping the digital creator landscape, presented by leading analysts and experts. Explore how creators and brands are tackling revenue diversification, navigating partnerships, and thriving in an ever-evolving industry.
AI as Your Creative Partner: From Concept to Creation
For: Creators
See how creators are incorporating AI tools to streamline workflows, enhance creativity, and elevate content production, freeing up time to focus on growth and revenue.
Gearing Up: The Tools Creators Swear By
For: Creators and brands
Experience must-have tech and tools used by top creators, with live demos showcasing innovations that drive quality, efficiency, and monetization.
Give it Your Best Shot
For: Video and photography creators
Learn techniques from professionals on capturing stunning visuals that make content unforgettable and stand out to audiences and brand partners.
Winning the Algorithm War
For: Creators and social media strategists
Discover actionable strategies to optimize content for discovery, grow audiences, navigate evolving platform algorithms and gain income.
The Power of Authenticity: UGC, EGC, and Other Content Strategies
For: Brands and marketing teams
Master the art of authenticity by leveraging user-generated content (UGC) and employee-generated content (EGC) to build loyalty and engagement while maximizing campaign impact.