Conference Chairman Dan Rayburn will welcome attendees to the Streaming Summit and discuss some of the latest numbers related to profitability, subscriber growth, and viewership across OTT services. Learn more about the latest content licensing, bundling and cord-cutting trends and the impact of sports streaming on the industry. Hear where he sees an opportunity for growth and consolidation, the key financial metrics everyone should be tracking and who the winners and losers will be across the broadcast, MVPD and OTT markets.

As streaming has matured in the U.S., the next wave of subscriber growth is coming from international markets. SkyShowtime, Europe’s newest streaming service, is tapping into that growth. A joint venture of Comcast and Paramount Global, the service has been live across 22 markets for over two years. This discussion will highlight why Europe is the next frontier in streaming, the growth opportunity in international markets, and how SkyShowtime delivers entertainment and serves consumers in diverse markets.

From FAST, AVOD, SVOD and carrier-OTT partnerships, content owners have many options in the market regarding video distribution and bundling strategies. This session will discuss what consumers want from OTT services and which bundling strategies work best based on the content type and consumption device. It will discuss the pros and cons of going DTC vs. distributing through partners, bundling with other streaming services and how these approaches might increase subscriber engagement. Learn some of the best tips for delivering a consistent quality user experience in a fragmented landscape of services and platforms.

This presentation will detail the future of OTT content delivery via satellite, avoiding the impact on video quality due to internet congestion, and highlight the successfully tested real-world proof-of-concept by leading media and entertainment company Sky Italia, part of Sky Group. Thanks to the recent DVB-NIP standard, companies can leverage the efficiency of broadcast networks to distribute IP-native mABR content, bridging the gap between traditional broadcast and OTT delivery. Learn how the solution enables venues to bypass local network bottlenecks, ensuring that the most demanded content is delivered in the best quality, without interruptions or rebuffering, even during peak hours.

This session presents a roadmap for combining distributed video processing units in the cloud, providing broadcasters and OTT services with an enhanced encoding pipeline. The presentation will detail how G&L, Akamai and NETINT have worked together to deploy a scaleable transcoding solution in the cloud, increasing encoding performance and scalability while reducing cost. Learn actionable strategies to optimize quality, reduce infrastructure complexity, and future-proof technical operations for anyone needing to deliver high-scale video streams.

This presentation will discuss how YouTube integrates the content needed to serve YouTube TV into the YouTube system. It will focus on high-quality signal acquisition, live video serving at scale, latency, playback metrics and monitoring, and audio normalization. YouTube will also discuss video codecs such as AV1 and how YouTube achieves industry alignment on challenges that face all streaming services.

This session will discuss how Revry’s customizable platform, seamless CMS integration, and strategic, data-driven monetization drive higher engagement and longer watch times, all while addressing the challenges around user data protection. Hear insights into how Revry uses advanced personalization and data intelligence to create a personalized streaming ecosystem where technology, data, and creativity converge to redefine digital media.

In the rapidly evolving world of streaming, data-driven decision-making is no longer a nicety but a necessity. Learn how analytics and data insights transform content strategy, audience engagement, and operational efficiency in the streaming industry. We’ll delve into real-world success stories of how data-driven approaches have driven growth, improved user experience, and increased revenue for streaming services. Additionally, we’ll showcase the potential of AI-powered scene analysis in enhancing ad placement and content recommendations, providing a more personalized and engaging experience for viewers.

Cloud-based video stacks are at the heart of today’s streaming services, powering everything from content ingestion to playback. This panel will dive into the strategies needed to build and scale video services in the cloud, including comparing multi-cloud vs. single-cloud architectures for improved resilience, automation in monitoring and orchestration to lower operational overhead, and optimizing video pipelines for low-latency playback. Additionally, the panel will discuss cost-effective scaling strategies to support expanding audiences across FAST channels, live events, and SVOD services. Industry experts will provide actionable insights on architecting cloud video solutions designed to handle increasing demand without compromising performance.

As Sinclair migrated their TV station master control rooms (MCR) to the cloud, they needed a solution for managing the delivery of the hundreds of live contribution feeds from national networks, local news and studios to the cloud as well as for the cloud MCR outputs which must be sent back to the local markets for broadcast. This case study will detail how Sinclair overcame these challenges by moving to an IP-based platform, improving efficiency, reducing costs, minimizing troubleshooting, and enabling a predictable and optimized architecture for its broadcast operations.

Join us for an in-depth exploration of cutting-edge solutions in video advertising measurement and monetization. Learn how to streamline cross-device event tracking with industry standards like IAB Open Measurement, achieve sub-second latency across the ad delivery pipeline, and leverage multi-dimensional data analysis to optimize ad performance, audience segmentation, and playback quality. Designed for business leaders in marketing, ad sales, and video products, this session will equip you with the strategies needed to enhance current operations and prepare for the future of Agentic AI in media monetization.

This presentation details real-world QoE data of live sports delivery from Netskrt’s CDN in 2024, demonstrating how a last-mile-focused CDN enhances traditional delivery strategies for live content. It will also explore how Netskrt makes VOD work alongside live events in its highly distributed CDN, maximizing cache efficiency to ensure high-quality streaming despite operating with limited storage.

This presentation will detail the strategies and technical execution that made live streaming possible for a record-breaking audience. Achieving this level of performance required meticulous preparedness, rigorous load testing, and a relentless focus on operational excellence. From optimizing infrastructure for massive concurrent viewership to implementing cutting-edge low-latency solutions, every aspect of the approach was designed to ensure a flawless viewing experience. Learn key lessons on scaling efficiently, mitigating potential failures, and the critical role of real-time monitoring in delivering an uninterrupted, high-quality stream to millions.

Learn firsthand insights into the unique challenges of the kids’ streaming market and the intensifying competition for viewers’ attention. The presentation will explain why a full architecture overhaul, built initially for top-tier sports leagues, was necessary to truly future-proof Minno’s platform. Attendees will gain practical insight into technical resource allocation, maintaining flexibility to add new features on demand and ensuring that the user experience (UX), back office, and video workflows are set up for ongoing innovation. 

CTV adoption and FAST have skyrocketed, with some advertisers prioritizing CTV investments over linear as viewers are constantly looking for free alternatives to premium subscriptions. For content owners, it’s no longer a challenge of adoption but one of effectiveness and measurement. From targeting and creative to optimization and attribution, CTV now blends both brand and performance. This fireside chat will discuss challenges and opportunities in making TV performance storytelling a reality in today’s media landscape – prioritizing personalization and viewer experience across all screens.

Reducing startup times is essential for delivering a smooth viewer experience in low-latency live streaming. However, the standard CMAF setup often results in startup delays due to separate requests for manifests and audio and video segments. This presentation will detail how consolidating audio and video into a unified data unit and embedding the latest MPD data can significantly improve typical client-visible metrics and resolve synchronization issues. The talk will cover optimizations made to the TikTok live streaming platform, including those applied at the origin, CDN edge, and adjustments made to the player to manage CPU load.

Summer 2024 was the busiest period for live events in esports history. With nine consecutive weeks across June, July and August, ESL FACEIT GROUP technically delivered over 20 major live events, including the inaugural edition of the record-breaking Esports World Cup. 60+ simultaneous live productions took place in Germany, Poland, China, the US, the UK, Sweden, Romania, India, Malaysia and the largest-ever esports production deployment in Saudi Arabia. Find out how this record-breaking summer was broadcast live to millions of worldwide viewers with insight into the transport, distribution and delivery orchestrated remotely using public cloud infrastructure and fully decentralized MCR and NOC live operations.

The Streaming Summit Happy Hour will take place on Monday, April 7, from 5 pm to 6:30 pm in the West Hall, outside on the third-floor terrace. No RSVPs are needed; it is open to all NAB Show attendees. Come network with your peers, make new connections and have a drink with us! Thanks to our sponsors: Uplynk, Wowza, Vimeo, Fastly, IMAX, CDN77, Oracle, Netskrt, Hydrolix, Integrated Digital Solutions, Evergent Technologies, Zixi, Tata Consultancy Services, Nokia, Vecima, Rimini Street, Gracenote, Dove Runner and MediaKind.

Conference Chairman Dan Rayburn welcomes attendees to day two of the Streaming Summit and details some of the most important facts, figures and news tied to the sports streaming market. See the latest live event viewership numbers broken down per event and get the most up-to-date trends related to content licensing costs, RSN deals, video quality, and content bundling options. Attendees will also hear how the data compares to the pay TV market and why pay TV still accounts for around 85% of total viewing hours in the U.S. for live sports due to the fragmentation across sports streaming.

CTV is at a pivotal crossroads, and advertising will be crucial in funding the next golden age of premium TV, movies and news. However, many of today’s TV operating systems have inefficient advertising supply chains, conflicts of interest in content discovery, and frustrating user experiences. This discussion will explore the fragmented CTV ecosystem and how The Trade Desk’s Ventura TV OS will enable advertisers, premium content publishers, TV manufacturers, and consumers to thrive on the open internet.

When it comes to streaming, viewers expect a high-quality experience that mimics or beats broadcast TV. From the front-end app and UI to the video quality being delivered, users expect a flawless experience from start to finish. This session will discuss strategies for improving content discoverability, reducing friction in the user journey, and balancing performance with personalization. Learn what types of personalization consumers want and how UX choices can drive user satisfaction and increase monetization opportunities in a competitive market.

This presentation will highlight how to accelerate media technology development through best-practice code generation and automation, dramatically reducing time to market. Learn to implement AI innovations specifically for media—including content recommendation, monetization opportunities, smart search, and intelligent clipping. Master essential principles to stay ahead of rapid AI evolution by remaining model-independent, establishing robust technical infrastructure, and cultivating a playful learning mentality.

This discussion will feature key insights from ABS-CBN’s experience delivering premium OTT content to global Filipino audiences. It will explore practical strategies for overcoming unique challenges in emerging markets, including video compression optimization, content delivery infrastructure, monetization approaches, and other global premium content delivery optimization strategies. Hear ABS-CBN’s perspective on balancing quality, cost, and performance when serving audiences in bandwidth-constrained environments.

With 16 RSNs and a roster of over 30 professional teams, FDSN streams live sports to regional fans daily. This session will detail FDSN’s evolution from delivering linear channels to event-based streaming and its build-out of a brand-new content management system. The session will also highlight how seasonality in sports impacts streaming and ad insertion and how efficient monitoring of the streaming service’s performance is vital in ensuring customer satisfaction and engagement.

Sports fans expect the best when streaming live games—crisp, high-quality video, instant access, and a seamless experience from kickoff to the final buzzer. Whether watching on a big-screen TV, phone, or tablet, they want streaming to match or beat traditional broadcast TV. This session will explore what today’s viewers demand from live sports streaming and what’s next for the industry. Experts will discuss the biggest challenges in delivering flawless streams, how personalization, multi-view and interactive features are changing the game, and why latency in streaming matters for real-time action. Reliable and accessible streaming remains key, with easy access and stable performance. In a diversified world, fans want affordable, flexible subscription options and clarity on where to find the games.

This discussion will highlight how World of Wonder redefined audience engagement, leveraging direct-to-consumer strategies and video streaming technology. Learn how they’ve used live streaming, geo-targeted content, distribution on new app platforms, and a unique access subscription tier to curate and cultivate a thriving international community. Gain insights into their innovative approach to monetization, content distribution, and practical methods for building and maintaining fan loyalty.

Dan Rayburn will lead a discussion that delves into the current state of the video CDN market, examining the latest challenges customers face in their quest for optimal CDN performance. The session will highlight the complexities of delivering content to hard-to-reach geographies, low latency demands, optimization of bitrates, and the impact customer demands have on vendors’ business models. Learn the technical challenges in delivering video to large-scale audiences and how service providers, ISPs, CDNs and content owners work together to provide a better user experience. Speakers will also address what, if any, impact they have seen from the recent exit of multiple CDN vendors in the market.

This presentation explores Brazil’s transition to TV 3.0 and the inclusion of VVC, MPEG-5 LCEVC and MPEG-H in the SBTVD standard. Building on the success of the live broadcast pilot of the Paris Olympics 2024 and FIFA World Cup 2022 showcase, Brazil’s broadcasters and the SBTVD forum are making significant TV technology advancements, offering substantial improvements in service quality. Attendees will learn how device manufacturers, technology vendors, and broadcasters are joining to launch TV 3.0 in April, with a nationwide rollout later in 2025.

As video streaming continues to scale, delivering high-quality, customized experiences on shared infrastructure while maintaining efficiency becomes increasingly challenging. This session will explore the benefits and trade-offs of integrating a managed private CDN into your content delivery strategy. Key topics will include enabling real-time configuration and supporting advanced use cases such as ad insertion, ad stitching, watermarking, and custom log generation at the edge—all while reducing costs and increasing control over streaming performance.

This session will provide a comprehensive overview of how live sports streaming technology has evolved, showcasing real-time use cases from recent high-profile sports events. The panelists will discuss how advancements in streaming technology have addressed the increasing demand for seamless, high-quality, low-latency experiences and advances in redundancy, fault tolerance, and proactive quality monitoring to guarantee uninterrupted QoE.

Learn practical techniques to improve encoding quality and efficiency using the two most widely deployed codecs. Topics include content-adaptive encoding, preset selection, rate control strategies, and bitrate ladder design. The session will also cover proven techniques for optimizing GOP structure, thread count, segment duration, and denoising to enhance visual quality and performance in both live and VOD workflows.

Dan Rayburn will be hosting a special interactive presentation as part of the closing session at the Streaming Summit. He will take questions and share some best practices on job search and placement, LinkedIn profiles and resumes. Learn why you must stand out, how to do it and how to communicate with clarity, consistency and candor. This is free to attend for anyone at the entire NAB Show, and no RSVPs or special badges are required. He will also do a show recap, highlighting the current drivers and restraints in the market, where real-world opportunities exist, and realistic expectations for growth.