Monday, October 26
The virtual edition of the 2020 ATSC Broadcast Conference will include President Noland’s viewpoint on the potential for ATSC 3.0 and how the standard will continue to evolve. ATSC is tracking market-by-market deployment in the U.S., working to advance the standard in other countries, and continuing work to further refine the standard to adapt to changing technology of the future.
The first consumer NEXTGEN TV receivers have now reached retail and are starting to appear in consumer homes. With a dozen U.S. cities now hosting ATSC 3.0 broadcasts – and many more on the near horizon – learn how the consumer technology industry’s biggest names are using NEXTGEN TV to lure buyers.
ATSC’s new Planning Team 8 is focused on Core Network Technology for Broadcast, peering into the crystal ball of the future. Core network technologies may have a wide impact on the broadcast industry. A core network that enables broadcast towers to be efficiently connected to form one or more service networks might be an important ingredient for datacasting to a host of future devices.
The potential for ATSC 3.0 to transform local TV broadcasting is one of the opportunities highlighted by FCC Commissioner Carr, who enthusiastically endorses the ability to provide innovative services via the new standard, coining these offerings “Broadcast Internet” services. Commissioner Carr will update the ATSC Broadcast Conference on the future of the broadcast spectrum and the role of the FCC in the voluntary transition to ATSC 3.0 broadcasting.
Cable companies are evaluating the ATSC 3.0 standard and how it can be adapted for use by network operators. This session will review technical trials and implementations that are underway and provide more information about how ATSC 3.0 might also reach cable subscribers.
One by one, broadcasters are adding to the roster of markets with ATSC 3.0 services. The number of cities with next-generation TV broadcasts is expected to double by the new year and reach half the country’s population by next summer. Hear from those who are launching ATSC 3.0 and how they plan to take advantage of the standard’s capabilities.
Founder Chair & Vice President, Cloud Computing Innovation Council of India, & Director GeneralTDSI