NATPE Analytics & Addressability Conference

ppeb
Thursday, October 22, 2020 Open to: NATPE Pass Holders

On October 22, NATPE will take an unusual and timely approach to the usual, time-worn conversation about data analytics and addressability.

Partners and Sponsors

  • sponsors-logo
  • sponsors-logo
  • sponsors-logo
  • sponsors-logo
  • sponsors-logo

Thursday, October 22

12 – 12:10 p.m. ET

session-img

NATPE Analytics and Addressability opening remarks.

12:10 – 12:30 p.m. ET

session-img

Consumers’ viewing behavior has changed—along with everything else this year. Comcast Advertising’s Claudio Marcus and CIMM’s Jane Clarke discuss why viewers are leaning in to TV, in all its forms, more than ever before, and how advertisers are using data to reach them wherever and whenever they’re viewing. While 2020 saw an acceleration in advanced TV advertising trends, what will be the lasting impact of pandemic-caused changes on both viewers’ TV habits and advertisers’ approaches to TV advertising – and most importantly, why does it matter?

12:30 – 1 p.m. ET

session-img

Our panel discusses ways to make addressability successful through improved interactivity, personalization, enhanced options for measurement, and solutions to unanticipated tech issues with ACR.

1 – 1:30 p.m. ET

session-img

Is it true? There is more data than researchers, media buyers and marketers can use in their addressable media plans? Or do we need to find ways to better utilize and apply this mounting mass of data? This panel discusses the current challenges of data overload and offers options for leveraging all this information by utilizing addressable platforms.

1:30 – 1:45 p.m. ET

session-img

Researchers are saying that the pandemic shutdown shifted the processes for gathering and evaluating data as well as drove home the need for standardization of measures for the entire industry, worldwide. What other changes can we see in advertising including programmatic and ad frequency? Our gust discusses the new 20 20 view of data analytics and its practical application to targeted, addressable programming, and programmatic advertising.

1:45 – 2 p.m. ET

session-img

Kids are watching more hours of online video since the COVID shutdown, increasing their value to marketers and brands. PBS Kids joins Kids Insights to present a case study that reflects the most recent viewer data about kid’s, their attitudes, behaviors and viewing choices, and how kids are influencing purchase of licensed merchandise, products and more.

2 – 2:10 p.m. ET

session-img

Closing remarks.

Speaker Lineup

speaker-logo
JP Bommel

President & CEO

NATPE
speaker-logo
Jane Clarke

CEO & Managing Director

CIMM
speaker-logo
Carlos Greer

Senior Reporter

Page Six
speaker-logo
Rachel Herbstman

VP, Platform Analytics

Cadent
speaker-logo
Ed Knudson

CRO

Canoe Ventures
speaker-logo
Claudio Marcus

VP Strategy

Comcast Advertising
speaker-logo
Enrique R Martinez

Chairman of the Board & CEO

LAMAC
speaker-logo
E.B. Moss

Journalist/Marketer

Moss Appeal
speaker-logo
Chris Pizzurro

SVP, Global Sales & Marketing

Canoe Ventures
speaker-logo
Josh Raper

VP, Marketing

Affinity Answers
Please login to use this feature.
Register Now