NYSBA Digital Leadership Academy

A panel of agency executives discuss the impacts of the COVID-19 pandemic on the 2020 media landscape, consumer behaviors, and the way marketers and agencies conduct their businesses.

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The session will focus on the basics of selling digital advertising.

Take a deep dive into the auto industry and the latest trends in the COVID-19 world.

This session will discuss the basics of how broadcasters can sell digital ads.

This session will be and in depth discussion the latest trends in two important industry segments – health can and financial services.

Programmatic advertising has become the “go to” approach for advertising. This session will teach you the basics.

How to leverage and incorporate the power of digital solutions to expand upon your strategy for 2021. Why a consultative approach with your broadcast advertisers will help you WIN more revenue in 2021. The panel will help you what decide what digital solutions are best fit for your advertiser’s goals and objectives? Discussion of specific digital solutions including: Targeted Display, Targeted Video (Pre-Roll), OTT and Connected TV, Programmatic audio, Location Based Solutions – Device ID, Micro Proximity, Targeted Email. Learn how to capturing larger advertising budgets and keeping them longer.

Learn about the streaming TV landscape. This course will address the consumer devices, video content types, ad formats, and essential technologies and processes that power the digital video advertising ecosystem today. Develop a foundational knowledge of the video and streaming TV landscape. Identify key streaming TV consumption and ad trends. Understand the different types of creative opportunities

Join us for this session.