NYSBA Digital Leadership Academy

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Tuesday, October 20, 2020 to Friday, October 23, 2020 Open to: NYSBA Pass Holders

Understand the latest trends in the broadcast and digital marketplace and get the tools necessary to close the deal. Learn sales techniques that work in the new COVID-19 environment. Take a deep dive into sector verticals including automotive, finance, health and legal.

Partners and Sponsors

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Tuesday, October 20

10 – 11 a.m. ET

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A panel of agency executives discuss the impacts of the COVID-19 pandemic on the 2020 media landscape, consumer behaviors, and the way marketers and agencies conduct their businesses.

1 – 2 p.m. ET

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This content is open to registered users only. Sign in or register now for access.

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3 – 4 p.m. ET

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The session will focus on the basics of selling digital advertising.

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Wednesday, October 21

1 – 2 p.m. ET

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Take a deep dive into the auto industry and the latest trends in the COVID-19 world.

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3 – 4 p.m. ET

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This session will discuss the basics of how broadcasters can sell digital ads.

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Thursday, October 22

1 – 2 p.m. ET

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This session will be and in depth discussion the latest trends in two important industry segments – health can and financial services.

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3 – 4 p.m. ET

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Programmatic advertising has become the “go to” approach for advertising. This session will teach you the basics.

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Friday, October 23

10 – 11 a.m. ET

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How to leverage and incorporate the power of digital solutions to expand upon your strategy for 2021. Why a consultative approach with your broadcast advertisers will help you WIN more revenue in 2021. The panel will help you what decide what digital solutions are best fit for your advertiser’s goals and objectives? Discussion of specific digital solutions including: Targeted Display, Targeted Video (Pre-Roll), OTT and Connected TV, Programmatic audio, Location Based Solutions – Device ID, Micro Proximity, Targeted Email. Learn how to capturing larger advertising budgets and keeping them longer.

11 a.m. – 12 p.m. ET

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Learn about the streaming TV landscape. This course will address the consumer devices, video content types, ad formats, and essential technologies and processes that power the digital video advertising ecosystem today. Develop a foundational knowledge of the video and streaming TV landscape. Identify key streaming TV consumption and ad trends. Understand the different types of creative opportunities

1 – 2 p.m. ET

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Join us for this session.

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Speaker Lineup

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Diana Anderson

SVP, Group Director, Network Audio

Carat USA
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Adam Armbruster

Senior Partner

Eckstein, Armbruster & Company (ESA)
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Elizabeth Bernberg

Director, Business Development

AdCellerant
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Kurt Christopher

General Manager, Digital

Hubbard Broadcasting Television Stations
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Elicia Greenberg

VP, Membership & Programs

The AD Club
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Aaron Inman

Director, Sales

CBS Denver/KCNC
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Jonathan Muzio

Chief Business Development Officer

AdCellerant
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Dave Sederbaum

EVP, Video Investment

Amplifi USA
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Ben Silverstein

Digital Advertising Instructor

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Rachel Starr

SVP, Group Director

Carat USA
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