Partners and Sponsors
Tuesday, October 20
1 – 1:50 p.m. ET
Radha Subramanyam, chief research and analytics officer at CBS Corp. and president of CBS Vision, tracks key trends in audience behavior, analytics and advertising. She’ll share her latest insights on the pandemic's impact on all of those dynamics and the implications of streaming's acceleration for broadcasters in her keynote interview with TVNewsCheck Editor Michael Depp.
1:50 – 2:05 p.m. ET
Products such as Max Engage and Weather InSight are helping TV broadcasters not only keep audiences informed, but also maximize ad dollars by selling sponsorships in their weather apps. Join Rodney Thompson for a fireside chat on October 20th as he discusses how KSL-TV in Utah uses Max Engage and Weather InSight to drive engagement – and revenue – in their station’s mobile app. Sponsored by The Weather Company
2:10 – 2:50 p.m. ET
How are the rollouts in 20 markets going? How are consumers reacting? What are broadcasters learning about NextGenTV as a business? How are they marketing it to consumers? How are they overcoming the many legal hassles involved in forging partnerships for SFNs, lighthouse stations and other forms of cooperation?
Wednesday, October 21
1 – 1:50 p.m. ET
TVNewsCheck Editor Michael Depp interviews a panel of four top station group CEO's about strategy, business outlook, revenue, M&A and more in this highly compelling session.
1:50 – 2:05 p.m. ET
The events of 2020 are speeding up long-term shifts in audience, revenue and programming. How are opportunities related to NextGen TV evolving in light of these shifts?
2:10 – 2:55 p.m. ET
How are broadcasters working to engage the expanded and often younger audiences who tuned in to learn more about the local impact of the coronavirus pandemic, Black Lives Matter protests and re-opening of economies during 2020? What are marketing, digital and news executives doing to keep these new followers interested?
3 – 3:30 p.m. ET
NBCUniversal Owned Television Stations is honored as this year's Station Group of the year in a session featuring an interview with the group's president, Valari Staab.
Thursday, October 22
1 – 1:50 p.m. ET
The coronavirus pandemic and associated at-home production have inspired engineering, IT and operations executives and managers to overhaul their thinking about future production, sales and other workflows. What parts of remote workflows are likely to be made permanent and how will that affect collaboration, productivity and future facilities planning?
1:50 – 2:05 p.m. ET
Proliferating direct-to-consumer platforms are changing the rules for competing in media and entertainment. How can advanced analytics help broadcasters ensure their audiences a top-flight experience each time they tune in on any platform? How important is this for brand integrity in an increasingly digital, competitive media landscape?
2:10 – 2:55 p.m. ET
The IP transition, multiplatform advertising automation, cloud technologies, AI, centralization, virtualization, 5G: how will technology affect the way broadcasters generate revenue and cash flow in the coming five years? What will be the impact on costs?
Friday, October 23
1 – 1:50 p.m. ET
Senior media buying and selling executives talk about new categories, targeting opportunities and the industry’s progress at implementing automation and other technologies to streamline workflow. How widely is the industry using impression-based and performance-based selling? What’s the roadmap for adding more advanced data into the buy/sell process and related software tools? How are broadcasters using digital platforms to hang onto their historically huge share of political revenue?
1:50 – 2:05 p.m. ET
2:10 – 2:55 p.m. ET
How are station groups maximizing the impact of their content, no matter where it is produced? How is technology enabling new content production, sharing and distribution strategies?
Speaker Lineup
How to Access TV2025 Sessions
To attend these sessions you must have the Zoom application downloaded on your computer. We encourage starting this process well in advance of any sessions you wish to view.
- Make sure you’ve registered for the TV2025 Pass prior to the start of the event.
- If you’ve not already done so, log in via the link in the upper right corner of the page (NOTE: when logged in, you should see your name in the upper right corner instead of “Log in”)
- If you’ve not already done so, be sure to download Zoom prior to the start of the event. If you don’t yet have a zoom account, you’ll need to create one to join the session.
- Click the session link above then click the “Join Meeting” button beginning 15 minutes prior to the session start time. DO NOT share your Zoom link; it is unique to you. You will no longer be able to access the content if anyone you shared it with logs in before you do. One link is good for one participant.
- If the expected time has passed and you don’t see a button on the session page, hit the refresh button on your screen. Be sure you’re registered for the right program and are logged in.
NAB will be endeavoring to get all Zoom content posted for on-demand viewing within 48 hours after the session completes and content will be available for viewing on the site for at least 30 days following the event’s end. Your pass will continue to grant you access to this content post-event.
Having difficulties? View the FAQs.