Tuesday, October 20, 2020 to Friday, October 23, 2020Open to: TV2025 Pass Holders
C-Suite broadcasters, financial analysts and investors gather to explore the profit potential of emerging opportunities; the impact of the coronavirus pandemic and economic contraction on their planning and forecasting and how to capitalize on opportunities in digital, the cloud and evolving revenue streams.
Radha Subramanyam, chief research and analytics officer at CBS Corp. and president of CBS Vision, tracks key trends in audience behavior, analytics and advertising. She’ll share her latest insights on the pandemic's impact on all of those dynamics and the implications of streaming's acceleration for broadcasters in her keynote interview with TVNewsCheck Editor Michael Depp.
Products such as Max Engage and Weather InSight are helping TV broadcasters not only keep audiences informed, but also maximize ad dollars by selling sponsorships in their weather apps. Join Rodney Thompson for a fireside chat on October 20th as he discusses how KSL-TV in Utah uses Max Engage and Weather InSight to drive engagement – and revenue – in their station’s mobile app.
Sponsored by The Weather Company
How are the rollouts in 20 markets going? How are consumers reacting? What are broadcasters learning about NextGenTV as a business? How are they marketing it to consumers? How are they overcoming the many legal hassles involved in forging partnerships for SFNs, lighthouse stations and other forms of cooperation?
How are broadcasters working to engage the expanded and often younger audiences who tuned in to learn more about the local impact of the coronavirus pandemic, Black Lives Matter protests and re-opening of economies during 2020? What are marketing, digital and news executives doing to keep these new followers interested?
The coronavirus pandemic and associated at-home production have inspired engineering, IT and operations executives and managers to overhaul their thinking about future production, sales and other workflows. What parts of remote workflows are likely to be made permanent and how will that affect collaboration, productivity and future facilities planning?
Proliferating direct-to-consumer platforms are changing the rules for competing in media and entertainment. How can advanced analytics help broadcasters ensure their audiences a top-flight experience each time they tune in on any platform? How important is this for brand integrity in an increasingly digital, competitive media landscape?
The IP transition, multiplatform advertising automation, cloud technologies, AI, centralization, virtualization, 5G: how will technology affect the way broadcasters generate revenue and cash flow in the coming five years? What will be the impact on costs?
Senior media buying and selling executives talk about new categories, targeting opportunities and the industry’s progress at implementing automation and other technologies to streamline workflow. How widely is the industry using impression-based and performance-based selling? What’s the roadmap for adding more advanced data into the buy/sell process and related software tools? How are broadcasters using digital platforms to hang onto their historically huge share of political revenue?
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