Event Schedule

10 Days. Infinite Possibilities.

The NAB Show New York digital experience spans 10 days to deliver more content, connections and insight than ever before. Review the schedule below to block your calendar for activities you are most interested in.

Tuesday, October 20

10 – 11 a.m. ET

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NYSBA Digital Leadership Academy Open to: NYSBA Pass Holders

A panel discussion of agency executives focusing on how content, distribution, data and technology are changing the ecosystem and making marketers and agencies change the way we conduct our business.

10 a.m. – 4 p.m. ET

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Live Demos Open to: Marketplace Pass Holders

Join industry’s innovators and get answers your questions in an engaging and convenient form.

11 – 11:30 a.m. ET

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Main Stage Open to: Marketplace Pass Holders

The session looks at the challenges and opportunities in this new media ecosystem. IABM’s Head of Insight and Analysis, Lorenzo Zanni, will open the event, sharing IABM’s latest research and analysis of the current state of Broadcast and Media, and how its future is likely to unfold over the coming months and years. This will then be followed by a panel of experts from the Broadcast and Media Industry who will explore the challenges and opportunities that new technologies and business models will bring to the industry. Powered by IABM’s data-driven insights on the business of media technology, this session will explore the long-term drivers of change in the sector.

Featuring:

12:45 – 1 p.m. ET

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MESA’s Media & Entertainment Day Open to: M&E Day Pass Holders

Opening and welcome remarks for Media & Entertainment Day.

1 – 1:50 p.m. ET

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TV2025: Monetizing the Future Open to: TV2025 Pass Holders

More information coming soon.

1 – 1:30 p.m. ET

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Halsey Minor, serial entrepreneur, founder of CNET, initial major investor in Salesfororce and currently CEO of VideoCoin Network and Live Planet will be featured in a vibrant fireside chat about blockchain and what it means for future of video content management.

1:30 – 2 p.m. ET

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MESA’s Media & Entertainment Day Open to: M&E Day Pass Holders

Join Eric Wynalek, VP of Strategic Initiatives at SHIFT, to review the issues and solutions content distributors across all industries and geographies have encountered as content consumption has spiked after the onset of COVID-19. We’ll explore our findings through a review of usage data and a variety of security scenarios, then consider proactive piracy mitigation strategies and trends to consider in the future. Anyone who is interested in protecting intellectual property and piracy’s impact on the bottom line should attend.

Featuring:

1:30 – 2 p.m. ET

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MESA’s Media & Entertainment Day Open to: M&E Day Pass Holders

This session presents on the alerting trends in consumer viewing habits and piracy from recent research, and how companies are mitigating these risks through geo-filtering circumvention testing, credential sharing analytics and watermarking. We also look at content security in the time of Covid-19 and securing assets in the cloud.

Featuring:

1:50 – 2:05 p.m. ET

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TV2025: Monetizing the Future Open to: TV2025 Pass Holders

Details coming soon. Sponsored by The Weather Company

2:10 – 2:50 p.m. ET

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TV2025: Monetizing the Future Open to: TV2025 Pass Holders

How are the rollouts in 20 markets going? How are consumers reacting? What are broadcasters learning about NextGenTV as a business? How are they marketing it to consumers? How are they overcoming the many legal hassles involved in forging partnerships for SFNs, lighthouse stations and other forms of cooperation?

2:15 – 2:45 p.m. ET

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MESA’s Media & Entertainment Day Open to: M&E Day Pass Holders

The presentation introduces ContentArmor forensic video watermarking technology and explain how it can tackle various use cases such as premium VOD, postproduction as well as post-Covid-19 new usages. As our world converts to more virtual marketing events, screenings and festivals that deliver premium online video experiences, the need to identify content has exponentially increased.

Featuring:

2:15 – 2:45 p.m. ET

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MESA’s Media & Entertainment Day Open to: M&E Day Pass Holders

Security monitoring across your infrastructure; covering workstations, laptops to servers, networking and cloud to provide combined protection for your company data, in the office, at home and in the cloud. This session discusses our comprehensive cyber protection as-a-service that looks at the whole picture to deliver regular feedback to ensure you are optimally protected, whilst working in the background to focus on the real threats you face.

Featuring:

2:45 – 3:15 p.m. ET

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MESA’s Media & Entertainment Day Open to: M&E Day Pass Holders

As we emerge from lockdown, the M&E supply chain is adapting to a distributed workforce through collaborative tools and workflows, SaaS-based applications and the cloud. Temporary fixes need more permanent solutions and security needs to keep pace with this dynamic environment where continuous monitoring is key to maintaining ongoing assurance that prevents businesses from being exposed. This session addresses the key ways to embrace security while keeping within budget.

2:45 – 3:15 p.m. ET

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MESA’s Media & Entertainment Day Open to: M&E Day Pass Holders

This session explains what it takes to deliver vulnerability management at scale and how can we keep pace with the speed of development. What is the trade-off between speed and accuracy and why is this acceptable? We’ll cover highlights of our Edgescan Vulnerability Stats report 2020 by focusing on the most common vulnerabilities and what it means to deliver a robust cybersecurity programme for any enterprise. We will also address why hackers just don’t give a damn!

Featuring:

3 – 4 p.m. ET

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NYSBA Digital Leadership Academy Open to: NYSBA Pass Holders

The session will focus on the basics of selling digital advertising.

Featuring:

3:30 – 4 p.m. ET

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MESA’s Media & Entertainment Day Open to: M&E Day Pass Holders

Digital asset management is more important today than it ever was. Kim Kardashian and Joe Biden tweeted scams netting hackers over $100,000 before Twitter could triage the breach. We can learn valuable lessons from how these recent incidents happened and how to protect our crown jewels – digital assets. And, in an era of work from home, our data and assets are that much more valuable, but breaches go undetected longer, impact organizations harder, and cost more to remediate. Implementing secure workflows and remotely accessible DAM systems is just the start. Third-party testing and validation are step two. Join us to learn how NOT to join Kim and Joe in this historic “Year of Breaches”.

Featuring:

4 – 4:30 p.m. ET

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MESA’s Media & Entertainment Day Open to: M&E Day Pass Holders

Award-winning executive, tech entrepreneur and philanthropist, Shelton Mercer delivers the Closing Keynote for M&E Day 2020 by discussing his groundbreaking 20:20 project being incubated at Comcast/NBCUni. As a co-founder of big data/media technology company Audigent, he has created technology-fueled audience strategies and that have delivered chart toppers for Disney, Warner Bros, NBC, Sony, Walden, Participant and dozens of entertainment brands. He’s turning crisis into catalyst by focusing these technologies on revamping our national economy. This celebrated philanthropist, ordained pastor and certified leadership coach will walk us through his concepts of ‘Social Mobilization’​ and ‘Leading with Passion’ in our Closing Keynote.

Featuring:

Wednesday, October 21

10 a.m. – 4 p.m. ET

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Live Demos Open to: Marketplace Pass Holders

Join industry’s innovators and get answers your questions in an engaging and convenient form.

10:30 – 11 a.m. ET

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Main Stage Open to: Marketplace Pass Holders

Content is the driving force behind audience engagement and, ultimately, the revenue that fuels media organizations. Ever-changing demographics and, more recently, societal demands have increased the call for more diverse representation on every platform. Some companies are moving beyond blanket statements that encourage diversity, equity, and inclusion into actions that tackle systemic issues and shift the landscape of talent, topics, and ideas that influence media content. This panel will highlight some of the current practices.

Featuring:

11:30 a.m. – 12 p.m. ET

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Main Stage Open to: Marketplace Pass Holders

A discussion of the challenge of doing "live-television" award shows in the time of the pandemic. How do you do a traditional Emmy(r) Award ceremony when no one can attend the event in a concert hall and all the hosts, presenters, and acceptors are coming to you "virtually" from their homes. Join the panel and hear how the National Academy of Television Arts & Sciences accomplished this for their recent Daytime and Sports Emmy(r) Awards. Hosted by CBS Sunday Morning's, David Pogue.

1 – 1:50 p.m. ET

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TV2025: Monetizing the Future Open to: TV2025 Pass Holders

TVNewsCheck Editor Michael Depp interviews a panel of four top station group CEO's about strategy, business outlook, revenue, M&A and more in this highly compelling session.

1 – 2 p.m. ET

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NYSBA Digital Leadership Academy Open to: NYSBA Pass Holders

Take a deep dive into the auto industry and the latest trends in the COVID-19 world.

Featuring:

2 – 3 p.m. ET

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Main Stage Open to: Marketplace Pass Holders

In recognition of the centennial of broadcasting and proliferation of electronic media, this one-hour special produced by the Library of American Broadcasting Foundation features accomplished TV and radio journalists reflecting on the long history of electronic news and sharing their thoughts on the towering challenges it faces in our country in a time of deep political division and social unrest.

2:10 – 2:55 p.m. ET

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TV2025: Monetizing the Future Open to: TV2025 Pass Holders

How are broadcasters working to engage the expanded and often younger audiences who tuned in to learn more about the local impact of the coronavirus pandemic, Black Lives Matter protests and re-opening of economies during 2020? What are marketing, digital and news executives doing to keep these new followers interested?

3 – 3:30 p.m. ET

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TV2025: Monetizing the Future Open to: TV2025 Pass Holders

NBCUniversal Owned Television Stations is honored as this year's Station Group of the year in a session featuring an interview with the group's president, Valari Staab.

3 – 4 p.m. ET

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NYSBA Digital Leadership Academy Open to: NYSBA Pass Holders

This session will discuss the basics of how broadcasters can sell digital ads.

Featuring:

Thursday, October 22

10 a.m. – 4 p.m. ET

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Live Demos Open to: Marketplace Pass Holders

Join industry’s innovators and get answers your questions in an engaging and convenient form.

11 – 11:30 a.m. ET

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Main Stage Open to: Marketplace Pass Holders

This session will provide a 360-degree view from the C-suite on how Next Gen TV is being deployed in the United States. Leading broadcasters, infrastructure and consumer electronics executives will discuss a variety of business topics in this fast paced discussion of the rollout of NextGen TV, including the status of the rollout, impact on existing business models, new business opportunities, the required infrastructure, viewer expectations and other competitive forces.

11:30 a.m. – 12 p.m. ET

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Main Stage Open to: Marketplace Pass Holders

In this session, McAfee CTO Steve Grobman and NBC News’s Jareen Imam will discuss the potential of deepfakes to mislead broadcasters despite their best efforts to ensure the integrity and legitimacy of news making videos. The session will recommend approaches for broadcasters evaluating and validating the authenticity of such videos so they can be sure to get the Election 2020 news stories right. Election 2020 brings with it a variety of critical concerns related to election security and voter disinformation. Artificial Intelligence and related technologies are making it possible for a surprisingly broad field of potential bad actors to create deepfake videos portraying candidates appearing to say and do things they never did. Such bogus video footage could be released in the days and hours leading up to Election Day on November 3rd to damage candidates’ reputations and influence voter behavior.

1 – 1:50 p.m. ET

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TV2025: Monetizing the Future Open to: TV2025 Pass Holders

The coronavirus pandemic and associated at-home production have inspired engineering, IT and operations executives and managers to overhaul their thinking about future production, sales and other workflows. What parts of remote workflows are likely to be made permanent and how will that affect collaboration, productivity and future facilities planning?

1 – 2 p.m. ET

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NYSBA Digital Leadership Academy Open to: NYSBA Pass Holders

This session will be and in depth discussion the latest trends in two important industry segments – health can and financial services.

Featuring:

1:30 – 2:15 p.m. ET

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NATPE Analytics & Addressability Conference Open to: NATPE Pass Holders

How do brands measure attitudinal data to ensure a positive response and avoid a consumer or fan revolution, or worse, consumer off an abandonment?

1:30 – 2 p.m. ET

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Details coming soon.

2:10 – 2:55 p.m. ET

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TV2025: Monetizing the Future Open to: TV2025 Pass Holders

The IP transition, multiplatform advertising automation, cloud technologies, AI, centralization, virtualization, 5G: how will technology affect the way broadcasters generate revenue and cash flow in the coming five years? What will be the impact on costs?

2:30 – 3:15 p.m. ET

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NATPE Analytics & Addressability Conference Open to: NATPE Pass Holders

When is it advantageous to use new technology to help sift through the data and apply it where it will serve the greatest benefit, create predictive behavior models, and influence viewer choices?

3 – 4 p.m. ET

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NYSBA Digital Leadership Academy Open to: NYSBA Pass Holders

Programmatic advertising has become the “go to” approach for advertising. This session will teach you the basics.

Featuring:

3:30 – 4:15 p.m. ET

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NATPE Analytics & Addressability Conference Open to: NATPE Pass Holders

What are the current challenges of data overload and how can we offer options for leveraging all information by utilizing addressable platforms?

4 – 4:40 p.m. ET

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Main Stage Open to: Marketplace Pass Holders

Join The Telly Awards for a screening of a curation of award-winning short films from Telly Award winners, judges and partners including The New Yorker, The Juilliard School and Stash Magazine’s impressive animation collection! In celebration of the 42nd Annual Telly Award and in honor of the past year which has brought challenges and opportunities to creative teams everywhere, we’re switching to virtual screenings and taking this year to honor those creators Defying the Limits in multiple forms.

4:30 – 5 p.m. ET

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What is the new 2020 view of the business of data and its practical application to addressability? How to add more cost efficiency and accuracy in targeted programming advertising?

Friday, October 23

10 – 11 a.m. ET

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NYSBA Digital Leadership Academy Open to: NYSBA Pass Holders

How to leverage and incorporate the power of digital solutions to expand upon your strategy for 2021. Why a consultative approach with your broadcast advertisers will help you WIN more revenue in 2021. The panel will help you what decide what digital solutions are best fit for your advertiser’s goals and objectives? Discussion of specific digital solutions including: Targeted Display, Targeted Video (Pre-Roll), OTT and Connected TV, Programmatic audio, Location Based Solutions – Device ID, Micro Proximity, Targeted Email. Learn how to capturing larger advertising budgets and keeping them longer.

10 a.m. – 4 p.m. ET

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Live Demos Open to: Marketplace Pass Holders

Join industry’s innovators and get answers your questions in an engaging and convenient form.

10 – 10:30 a.m. ET

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Main Stage Open to: Marketplace Pass Holders

Called “one of the most prescient films of the decade,” She Dies Tomorrow¸ from Neon and writer/director Amy Seimetz, centers on a woman who believes she is about to die from a mysterious illness that is also highly contagious. The psychological thriller, which recently went through sound and picture finishing at Goldcrest Post in New York, delves into universal feelings of anxiety and dread through a story that blends horror, humor, drama and the surreal. NAB invites you to join Variety Editor Jazz Tangcay as she interviews Seimetz, DP Jay Keitel, Colorist Nat Jencks and Supervising Sound Editor Mary Ellen Porto on how they created this successful feature film.

11 a.m. – 12 p.m. ET

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NYSBA Digital Leadership Academy Open to: NYSBA Pass Holders

Learn about the streaming TV landscape. This course will address the consumer devices, video content types, ad formats, and essential technologies and processes that power the digital video advertising ecosystem today. Develop a foundational knowledge of the video and streaming TV landscape. Identify key streaming TV consumption and ad trends. Understand the different types of creative opportunities

11 – 11:30 a.m. ET

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Main Stage Open to: Marketplace Pass Holders

PNYA chair Yana Collins & NYPA chair Flo Mitchell-Brown will talk about how their organizations support and help the production and post industries in NY get back to work in a safe and effective environment. They’ll discuss how they coordinated with government officials, healthcare authorities, unions and guilds to develop guidelines to allow producers to begin shooting again.

11:30 a.m. – 12 p.m. ET

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Main Stage Open to: Marketplace Pass Holders

Vickie Claiborne, Training Manager-Americas for disguise, moderates a panel on the use of disguise’s xR workflow for MTV’s Video Music Awards, the first major awards show to be broadcast since the start of the COVID-19 pandemic. Silent Partner Studio and XR Studios delivered extended reality with additional software including Notch and Unreal.

Featuring:

1 – 1:50 p.m. ET

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TV2025: Monetizing the Future Open to: TV2025 Pass Holders

Senior media buying and selling executives talk about new categories, targeting opportunities and the industry’s progress at implementing automation and other technologies to streamline workflow. How widely is the industry using impression-based and performance-based selling? What’s the roadmap for adding more advanced data into the buy/sell process and related software tools? How are broadcasters using digital platforms to hang onto their historically huge share of political revenue?

1 – 2 p.m. ET

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2:10 – 2:55 p.m. ET

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TV2025: Monetizing the Future Open to: TV2025 Pass Holders

How are station groups maximizing the impact of their content, no matter where it is produced? How is technology enabling new content production, sharing and distribution strategies?

Monday, October 26

10 – 11 a.m. ET

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ATSC 2020 NextGen Broadcast Conference Open to: Marketplace Pass Holders

One by one, broadcasters are adding to the roster of markets with ATSC 3.0 services. The number of cities with next-generation TV broadcasts is expected to double by the new year and reach half the country’s population by next summer. Hear from those who are launching ATSC 3.0 and how they plan to take advantage of the standard’s capabilities.

11 a.m. – 12 p.m. ET

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ATSC 2020 NextGen Broadcast Conference Open to: Marketplace Pass Holders

ATSC 3.0 is launching commercially over-the-air in markets nationwide. Phoenix Model Market Partners and Pearl TV have been engaged in working with Cable companies on enabling the technical integration of next-generation television. The panelists will discuss the current efforts to make next-gen TV formats available to cable viewers.

12 – 1 p.m. ET

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ATSC 2020 NextGen Broadcast Conference Open to: Marketplace Pass Holders

ATSC’s new Planning Team 8 is focused on Core Network Technology for Broadcast, peering into the crystal ball of the future. Core network technologies may have a wide impact on the broadcast industry. A core network that enables broadcast towers to be efficiently connected to form one or more service networks might be an important ingredient for datacasting to a host of future devices.

1 – 2 p.m. ET

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ATSC 2020 NextGen Broadcast Conference Open to: Marketplace Pass Holders

The future of ATSC 3.0 may include enhanced interoperability with advanced 5G or 6G networks, bringing together the full capabilities of telecom systems with broadcasting. India is becoming a first mover on converged networks.

2 – 3 p.m. ET

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ATSC 2020 NextGen Broadcast Conference Open to: Marketplace Pass Holders

The highly complex technical considerations of new technologies like ATSC 3.0 make collaboration between companies more appealing, as service and equipment providers link arms to bring new solutions to broadcasters.

3 – 4 p.m. ET

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ATSC 2020 NextGen Broadcast Conference Open to: Marketplace Pass Holders

The first consumer NEXTGEN TV receivers have now reached retail and are starting to appear in consumer homes. With a dozen U.S. cities now hosting ATSC 3.0 broadcasts – and many more on the near horizon – learn how the consumer technology industry’s biggest names are using NEXTGEN TV to lure buyers.

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