Event Schedule

10 Days. Infinite Possibilities.

The NAB Show New York digital experience spans 10 days to deliver more content, connections and insight than ever before.

Review the schedule below to block your calendar for activities you are most interested in.

Monday, October 19

10:30 – 11 a.m. ET

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Tech Chats Open to: Marketplace Pass Holders

13 Towns Connect, Caption and Collaborate Using Only the Internet. It's amazing what the tools of today will enable without any convoluted I.T. set up. In this tech talk we'll demonstrate and discuss how easy and seamless it is to connect, caption and redistribute using only the internet without any hardware. Our presentation will show how 13 Towns were able to collaborate using one agnostic cloud based tool that authenticates video signals from anywhere in seconds.

11 – 11:30 a.m. ET

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Main Stage Open to: Marketplace Pass Holders

Join us for NAB Show New York Welcome by Gordon H. Smith, President & CEO, National Association of Broadcasters. Followed by the Five Key Trends with Gordon Brooks, CEO, Zixi.

11:30 a.m. – 12 p.m. ET

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Tech Chats Open to: Marketplace Pass Holders

Eutelsat and RAI-Radiotelevisione Italiana: the path to the launch of the first UltraHD channel edited by a major Public Service Broadcaster in Europe.

Featuring:

1 – 1:30 p.m. ET

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Tech Chats Open to: Marketplace Pass Holders

Session includes a 20-minute fireside chat, followed by a live Q&A. More details to come. Produced in partnership with Broadcast Beat.

Featuring:

1:30 – 2 p.m. ET

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Tech Chats Open to: Marketplace Pass Holders

Powering FOX’s Next Gen Distribution Networks. Produced in partnership with Broadcast Beat.

4 – 6 p.m. ET

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Events Separate Registration Required

TVNewsCheck presents a virtualized 10th Annual Women in Technology Awards ceremony and immediately after it, a “Predictions for 2021” panel session featuring all six honorees talking about how widespread remote production and other developments this year are likely to affect technology in 2021. Honorees are SMPTE’s Barbara Lange, WarnerMedia’s Lisa Pedrogo, Perspective Media’s Janet Gardner, Avid’s Kate Ketcham, Latakoo’s Jade Kurian and Walt Disney Co.’s Sally Hattori.

Tuesday, October 20

10 – 11 a.m. ET

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NYSBA Digital Leadership Academy Open to: NYSBA Pass Holders

A panel of agency executives discuss the impacts of the COVID-19 pandemic on the 2020 media landscape, consumer behaviors, and the way marketers and agencies conduct their businesses.

10 a.m. – 4 p.m. ET

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Marketplace Live Demos Open to: Marketplace Pass Holders

As close to hands-on as you can get, tune in for these live demos on the products and solutions essential to your career. Today's demos include presentations from: Nutanix, Inc., OZEN Camera Support Equipment, Vizrt, Eutelsat, Haivision, SSIMWAVE Inc., Panasonic, ProMAX Systems, ENCO Systems, Inc., EditShare, Sony Electronics Inc., TVU Networks, Samsung Electronics, Digital Nirvana, Hitachi Kokusai Electric America, Ltd., Quantum Corporation. Schedule subject to change at Sponsor discretion.

10 – 10:30 a.m. ET

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Tech Chats Open to: Marketplace Pass Holders

Session includes a 20-minute fireside chat, followed by a live Q&A. More details to come. Produced in partnership with Broadcast Beat.

Featuring:

10:30 – 11 a.m. ET

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Tech Chats Open to: Marketplace Pass Holders

Session includes a 20-minute fireside chat, followed by a live Q&A. More details to come. Produced in partnership with Broadcast Beat.

Featuring:

11 – 11:30 a.m. ET

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Main Stage Open to: Marketplace Pass Holders

The session looks at the challenges and opportunities in this new media ecosystem. IABM’s Head of Insight and Analysis, Lorenzo Zanni, will open the event, sharing IABM’s latest research and analysis of the current state of Broadcast and Media, and how its future is likely to unfold over the coming months and years. This will then be followed by a panel of experts from the Broadcast and Media Industry who will explore the challenges and opportunities that new technologies and business models will bring to the industry. Powered by IABM’s data-driven insights on the business of media technology, this session will explore the long-term drivers of change in the sector.

12 – 1 p.m. ET

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Community Roundtables Open to: Marketplace Pass Holders

New challenges have arisen in the media industry on every level as the COVID-19 pandemic forced the workforce to go virtual, production processes to go remote and increased viewership of local news. These challenges have presented opportunities to for startups to help large media companies to quickly pivot with the industry’s needs. Hear from a select group of SPROCKIT startups who are thriving in this new normal. A discussion on what’s needed next will be open to the audience.

12:45 – 1 p.m. ET

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MESA’s Media & Entertainment Day Open to: M&E Day Pass Holders

Opening and welcome remarks for Media & Entertainment Day.

Featuring:

1 – 1:50 p.m. ET

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TV2025: Monetizing the Future Open to: TV2025 Pass Holders

Radha Subramanyam, chief research and analytics officer at CBS Corp. and president of CBS Vision, tracks key trends in audience behavior, analytics and advertising. She’ll share her latest insights on the pandemic's impact on all of those dynamics and the implications of streaming's acceleration for broadcasters in her keynote interview with TVNewsCheck Editor Michael Depp.

1 – 2 p.m. ET

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NYSBA Digital Leadership Academy Open to: NYSBA Pass Holders

Access to this program is pass-specific. Already registered? Sign in. Need access? Add the pass to your registration. Technical difficulties?…

Featuring:

1 – 1:30 p.m. ET

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Halsey Minor, serial entrepreneur, founder of CNET, initial major investor in Salesfororce and currently CEO of VideoCoin Network and Live Planet will be featured in a vibrant fireside chat about blockchain and what it means for future of video content management.

1 – 1:30 p.m. ET

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Tech Chats Open to: Marketplace Pass Holders

Session includes a 20-minute fireside chat, followed by a live Q&A. More details to come.

1:30 – 2 p.m. ET

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Tech Chats Open to: Marketplace Pass Holders

Learn about the video operations of the NBA Bubble at the ESPN Wide World of Sports Complex in Orlando, Florida. And learn how Panasonic robotic Pan-Tilt-Zoom cameras were successfully used in the Bubble.

Featuring:

1:30 – 1:45 p.m. ET

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MESA’s Media & Entertainment Day Open to: M&E Day Pass Holders

As organization adopt new technologies and utilize the cloud for business innovation and growth, security teams are challenged with ensuring that those initiatives and missions are successful. To do that they are faced with creating an effective security program from a fragmented patchwork of solutions and data sources that really don’t interoperate very well without a great deal of development work. Join us to hear how a number of leading vendors are coming together with the intent of creating an open source platform to allow security solutions to communicate over a standard fabric during the entire threat management life cycle, from threat hunting, analytics and detection through to incident response and orchestration.

1:50 – 2:05 p.m. ET

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TV2025: Monetizing the Future Open to: TV2025 Pass Holders

Products such as Max Engage and Weather InSight are helping TV broadcasters not only keep audiences informed, but also maximize ad dollars by selling sponsorships in their weather apps. Join Rodney Thompson for a fireside chat on October 20th as he discusses how KSL-TV in Utah uses Max Engage and Weather InSight to drive engagement – and revenue – in their station’s mobile app. Sponsored by The Weather Company

2 – 2:15 p.m. ET

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MESA’s Media & Entertainment Day Open to: M&E Day Pass Holders

Security monitoring across your infrastructure; covering workstations, laptops to servers, networking and cloud to provide combined protection for your company data, in the office, at home and in the cloud. This session discusses our comprehensive cyber protection as-a-service that looks at the whole picture to deliver regular feedback to ensure you are optimally protected, whilst working in the background to focus on the real threats you face.

Featuring:

2 – 4:30 p.m. ET

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Marketplace Tours Open to: Marketplace Pass Holders

Produced in partnership with StoryTech, the virtual Marketplace Tours are designed to help you discover and interact with the trends and technologies found throughout the NAB Show New York digital experience that are essential to your career.

2 – 2:30 p.m. ET

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MESA’s Media & Entertainment Day Open to: M&E Day Pass Holders

Microsoft continues to support the Media and Entertainment organizations during these trying times by enabling remote collaboration, content production, editing and the ability to provide personalized experiences to deepen audience engagement. In this session we will share use cases and best practices from our customers and partners who are making this possible.

2 – 2:30 p.m. ET

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MESA’s Media & Entertainment Day Open to: M&E Day Pass Holders

Often regarded as “not really stealing anything,” account sharing – beyond what the customer signed off on – is clearly fraud. Similarly, account takeover and digital piracy is outright theft. Together, the loss to streaming service companies in 2019 was estimated at $9.1B in the U.S. alone, with losses projected to grow 38% by 2024. With streaming services striving to be competitive and customer-friendly by allowing account sharing to a certain number of users and devices, they need to enhance misuse detection far beyond monitoring a limited number of parameters such as IP addresses and device type. Join us to hear how a sophisticated and mature fraud detection and digital identity risk solution protecting 225 million accounts worldwide is being brought to bear on this growing M&E challenge. We will share our latest dark web research and the use case of a leading European streaming provider deploying the solution to identify non-authorized users, simplify the user experience, and garner loyalty and growth.

2 – 2:30 p.m. ET

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MESA’s Media & Entertainment Day Open to: M&E Day Pass Holders

Join this session that reviews the issues and solutions content distributors across all industries and geographies have encountered as content consumption has spiked after the onset of COVID-19. We’ll explore our findings through a review of usage data and a variety of security scenarios, then consider proactive piracy mitigation strategies and trends to consider in the future. Anyone who is interested in protecting intellectual property and piracy’s impact on the bottom line should attend.

Featuring:

2 – 2:15 p.m. ET

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MESA’s Media & Entertainment Day Open to: M&E Day Pass Holders

Cloud-based AI and machine learning (ML) solutions continue to transform and accelerate virtually every aspect of content creation and distribution. As these technologies grow in power and sophistication, they’re bringing new levels of accuracy, efficiency, compliance, and cost savings to broadcast operations. This session will draw upon and illustrate real-world applications of A/I implemented by leading content producers and distributors. We will examine use cases across the media delivery chain, including production, post-production, and distribution.

2:10 – 2:50 p.m. ET

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TV2025: Monetizing the Future Open to: TV2025 Pass Holders

How are the rollouts in 20 markets going? How are consumers reacting? What are broadcasters learning about NextGenTV as a business? How are they marketing it to consumers? How are they overcoming the many legal hassles involved in forging partnerships for SFNs, lighthouse stations and other forms of cooperation?

2:20 – 2:35 p.m. ET

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MESA’s Media & Entertainment Day Open to: M&E Day Pass Holders

The presentation introduces ContentArmor forensic video watermarking technology and explain how it can tackle various use cases such as premium VOD, postproduction as well as post-Covid-19 new usages. As our world converts to more virtual marketing events, screenings and festivals that deliver premium online video experiences, the need to identify content has exponentially increased.

Featuring:

2:20 – 2:35 p.m. ET

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MESA’s Media & Entertainment Day Open to: M&E Day Pass Holders

In the “Threat Environment” being faced today by the M&E industry, data security throughout the content value chain is of paramount importance, and the focus of strategy, and budgets worldwide. API security is particularly important, yet this area is often overlooked in the development of data protection planning. As a result, API’s have become attractive targets and are a major factor in many recent data leaks. In many cases, there is insufficient understanding of their importance and many companies are at much greater risk than realized. Lou Powell leads PK’s global API practice, and his team are experts at developing enterprise-level, “bulletproof APIs” that have been relied upon in critical applications where data breaches are simply not an option. This session with cover PK’s strategies and thinking around secure API development and discuss case studies involving some of the world’s leading brands where API security has been pivotal to their success in the marketplace.

2:40 – 2:55 p.m. ET

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MESA’s Media & Entertainment Day Open to: M&E Day Pass Holders

This session explains what it takes to deliver vulnerability management at scale and how can we keep pace with the speed of development. What is the trade-off between speed and accuracy and why is this acceptable? We’ll cover highlights of our Edgescan Vulnerability Stats report 2020 by focusing on the most common vulnerabilities and what it means to deliver a robust cybersecurity programme for any enterprise. We will also address why hackers just don’t give a damn!

Featuring:

2:40 – 2:55 p.m. ET

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MESA’s Media & Entertainment Day Open to: M&E Day Pass Holders

This session presents on the alerting trends in consumer viewing habits and piracy from recent research, and how companies are mitigating these risks through geo-filtering circumvention testing, credential sharing analytics and watermarking. We also look at content security in the time of Covid-19 and securing assets in the cloud.

Featuring:

2:40 – 2:55 p.m. ET

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MESA’s Media & Entertainment Day Open to: M&E Day Pass Holders

Game engines are not just for video games anymore. In this session you’ll learn how platforms like Unreal and Unity are infiltrating every industry – from film to advertising, enterprise, music, and more.

2:40 – 2:55 p.m. ET

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MESA’s Media & Entertainment Day Open to: M&E Day Pass Holders

Piracy has been with us since the silent movie era. So has enforcement. So your CFO isn’t crazy to ask, “What’s the ROI on fighting?” This session will survey the academic literature on that very question, exploring concepts like “displacement” as well as how the bad guys make money. If you’re trying to figure out how to measure piracy and fund your defenses, this is a good session for you. Leading the discussion will be Shane Keats, Global Director of Video Industry Marketing where he analyses security challenges through a video-centric lens. Prior to Akamai, he was a product marketing leader at security company McAfee, as well as a business news journalist with CNN Moneyline.

2:40 – 2:55 p.m. ET

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MESA’s Media & Entertainment Day Open to: M&E Day Pass Holders

When it comes to major metadata and content migrations, it’s not just about what works, it’s about what doesn’t work – and why. As a systems integrator, CHESA is the middleman in the best sense. Benefit from our unparalleled perspective – we’ve rolled up our sleeves and gotten our hands dirty many a time! While everyone gives lip service to “expectation management,” we talk about what that tangibly looks like. And often the greatest challenges in projects may not be what you’d expect. So pull up a couch, and join us for some Workflow Therapy!

3 – 4 p.m. ET

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NYSBA Digital Leadership Academy Open to: NYSBA Pass Holders

The session will focus on the basics of selling digital advertising.

Featuring:

3 – 3:15 p.m. ET

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MESA’s Media & Entertainment Day Open to: M&E Day Pass Holders

As we emerge from lockdown, the M&E supply chain is adapting to a distributed workforce through collaborative tools and workflows, SaaS-based applications and the cloud. Temporary fixes need more permanent solutions and security needs to keep pace with this dynamic environment where continuous monitoring is key to maintaining ongoing assurance that prevents businesses from being exposed. This session addresses the key ways to embrace security while keeping within budget.

3 – 3:15 p.m. ET

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MESA’s Media & Entertainment Day Open to: M&E Day Pass Holders

In this session, Bart Van Daele will showcase Synamedia’s newly-launched Video Network Cloud, an industry-first managed service for end-to-end video network functionality on any public, private or hybrid cloud. In addition to critical capabilities such as full disaster recovery on the public cloud and media processing on-prem, Video Network Cloud achieves “five nines” availability for optimized experiences on any device, anywhere. With its unmatched flexibility for workflow management and transparency into cloud costs, Synamedia’s Video Network Cloud empowers service providers, content owners and broadcasters to deliver top-quality services while controlling costs through the Video Network Cloud Workflow Portal.

Featuring:

3 – 3:15 p.m. ET

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MESA’s Media & Entertainment Day Open to: M&E Day Pass Holders

In this session we will present the Deluxe One Showcase, illustrating how it enables clients like HBO and global brands to offer cloud-based, secure streaming experiences from FYC /digital screeners to immersive virtual “watch parties” and consumer product launches.

3 – 3:15 p.m. ET

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MESA’s Media & Entertainment Day Open to: M&E Day Pass Holders

Twitter has stated that its staff were targeted through vishing leading to the unprecedented hack netting scammers more than $100,000 by posting on behalf of celebrities. With organizational teams more disperse than ever and attackers eager to take advantage of new vulnerabilities, the impact of hacks have exponentially increased. Pre-COVID-19, word of a detected vishing campaign could spread around the office quickly, but with a decentralized workforce, it may take hours or days for employees to be aware of the attack resulting in more than one victim as seen by the recent Twitter hack. If organizations don’t test their security with penetration tests and social engineering, hackers will. This talk will share how vendors and studios are able to fight off attackers by engaging in ethical hacking engagements. Don’t let this year be known as the year of breaches.

Featuring:

3 – 3:15 p.m. ET

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MESA’s Media & Entertainment Day Open to: M&E Day Pass Holders

The Cloud makes delivering new services easier than ever, but developing them can still take a great deal of time, effort, and money – particularly if you want to follow industry best practices and take full advantage of the Cloud’s potential deployment/scaling/security/disaster recovery capabilities. This is even harder when you have a mature API with an installed customer base that must be supported 24/7 without service interruption. The solution is to deploy API shims developed on an open-source platform backed by commercial support so you’re not reinventing the wheel, you can leverage modular design and code-reuse, you can perform complex tasks with a small amount of linking JavaScript, and you have an experienced partner to support and guide you through the initial learning curve. In this case study, EIDR (the Entertainment Identifier Registry Association) will show how they’ve used the integrated Reshuffle platform to deliver new APIs in a way that encourages experimentation and innovation and quickly delivers new features supporting new customer applications without disrupting the installed customer base.

3:30 – 4 p.m. ET

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MESA’s Media & Entertainment Day Open to: M&E Day Pass Holders

This session gives M&E Day attendees an inside look at the ETC’s (Entertainment Technology Center at the University of Southern California) latest ground breaking project: “The Ripple Effect”. As our industry reels from the impact of the pandemic across production workflows and environments, the Ripple Effect project will resonate with content creators who are maintaining the balance of safety, speed and security in production. Join the technologists who developed revolutionary solutions in virtualizing environments for both onscreen talent and onset crew/protocol as they discuss hwo our industry moves forward cautiously as we resume production.

Featuring:

4 – 4:45 p.m. ET

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Main Stage, Events Open to All

The 2020 NAB Show Product of the Year Awards recognize the most significant and promising new products and technologies being showcased by exhibitors at the Show. This virtual celebration will honor exhibiting companies contracted to participate in the 2020 NAB Show in Las Vegas and new for this year, the 2020 NAB Show New York.

4 – 4:30 p.m. ET

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MESA’s Media & Entertainment Day Open to: M&E Day Pass Holders

Award-winning executive, tech entrepreneur and philanthropist, Shelton Mercer delivers the Closing Keynote for M&E Day 2020 by discussing his groundbreaking 20:20 project being incubated at Comcast/NBCUni. As a co-founder of big data/media technology company Audigent, he has created technology-fueled audience strategies and that have delivered chart toppers for Disney, Warner Bros, NBC, Sony, Walden, Participant and dozens of entertainment brands. He’s turning crisis into catalyst by focusing these technologies on revamping our national economy. This celebrated philanthropist, ordained pastor and certified leadership coach will walk us through his concepts of ‘Social Mobilization’ and ‘Leading with Passion’ in our Closing Keynote.

Featuring:

4:30 – 5 p.m. ET

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MESA’s Media & Entertainment Day Open to: M&E Day Pass Holders

Access to this program is pass-specific. Already registered? Sign in. Need access? Add the pass to your registration. Technical difficulties?…

Featuring:

Wednesday, October 21

10 – 10:30 a.m. ET

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Marketplace Live Demos Open to: Marketplace Pass Holders

As close to hands-on as you can get, tune in for these live demos on the products and solutions essential to your career. Today's demos include presentations from: Synamedia, Black Box, Zixi, RTS Intercom Systems, AVer Information Inc., VoiceInteraction, Dalet Digital Media Systems, CASTUS, Fonn Group with Mjoll and 7Mountains. Schedule subject to change at Sponsor discretion.

10 – 10:30 a.m. ET

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Tech Chats Open to: Marketplace Pass Holders

How to Quickly and Easily Reduce Video Streaming Costs

Featuring:

10:30 – 11 a.m. ET

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Main Stage Open to: Marketplace Pass Holders

Newsrooms across the country are getting ready for election night coverage – and that includes local broadcast TV stations. Hear how Gray Television's Washington News Bureau works with their local affiliates to provide hyper-local coverage of Washington news and Campaign 2020. Panelists include Gray Television Washington Bureau Chief Jacqueline Policastro, WCJB News Director Jon Levy, and NAB President and CEO Gordon Smith.

11 – 11:30 a.m. ET

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Main Stage Open to: Marketplace Pass Holders

Content is the driving force behind audience engagement and, ultimately, the revenue that fuels media organizations. Ever-changing demographics and, more recently, societal demands have increased the call for more diverse representation on every platform. Some companies are moving beyond blanket statements that encourage diversity, equity, and inclusion into actions that tackle systemic issues and shift the landscape of talent, topics, and ideas that influence media content. This panel will highlight some of the current practices.

11 – 11:30 a.m. ET

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Tech Chats Open to: Marketplace Pass Holders

Session includes a 20-minute fireside chat, followed by a live Q&A. More details to come. Produced in partnership with Broadcast Beat.

Featuring:

11:30 a.m. – 12 p.m. ET

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Main Stage Open to: Marketplace Pass Holders

A discussion of the challenge of doing "live-television" award shows in the time of the pandemic. How do you do a traditional Emmy(r) Award ceremony when no one can attend the event in a concert hall and all the hosts, presenters, and acceptors are coming to you "virtually" from their homes. Join the panel and hear how the National Academy of Television Arts & Sciences accomplished this for their recent Daytime and Sports Emmy(r) Awards. Hosted by CBS Sunday Morning's, David Pogue.

12 – 1 p.m. ET

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Community Roundtables Open to: Marketplace Pass Holders

Join us for live community focused round table about streaming and fan engagement. Featuring an open discussion with industry experts from esports, churches, trade shows, entertainment, and other industries. You will learn strategic and tactical approaches these professionals use to get audiences to watch, interact with the content and directly engage with their streamed offerings.

1 – 1:50 p.m. ET

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TV2025: Monetizing the Future Open to: TV2025 Pass Holders

TVNewsCheck Editor Michael Depp interviews a panel of four top station group CEO's about strategy, business outlook, revenue, M&A and more in this highly compelling session.

1 – 2 p.m. ET

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NYSBA Digital Leadership Academy Open to: NYSBA Pass Holders

Take a deep dive into the auto industry and the latest trends in the COVID-19 world.

Featuring:

1 – 1:30 p.m. ET

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Tech Chats Open to: Marketplace Pass Holders

The Challenges and Opportunities of Our Remote Future Join us and learn how Sony designed and implemented tailored solutions to assist customers with their remote production needs during the pandemic utilizing IP technology, ELC Automation and Master Control in the cloud.

1:30 – 2 p.m. ET

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Tech Chats Open to: Marketplace Pass Holders

Session includes a 20-minute fireside chat, followed by a live Q&A. More details to come. Produced in partnership with Broadcast Beat.

1:50 – 2:05 p.m. ET

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TV2025: Monetizing the Future Open to: TV2025 Pass Holders

The events of 2020 are speeding up long-term shifts in audience, revenue and programming. How are opportunities related to NextGen TV evolving in light of these shifts?

Featuring:

2 – 3 p.m. ET

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Main Stage Open to: Marketplace Pass Holders

In recognition of the centennial of broadcasting and proliferation of electronic media, this one-hour special produced by the Library of American Broadcasting Foundation features accomplished TV and radio journalists reflecting on the long history of electronic news and sharing their thoughts on the towering challenges it faces in our country in a time of deep political division and social unrest.

2 – 4:30 p.m. ET

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Marketplace Tours Open to: Marketplace Pass Holders

Produced in partnership with StoryTech, the virtual Marketplace Tours are designed to help you discover and interact with the trends and technologies found throughout the NAB Show New York digital experience that are essential to your career.

2:10 – 2:55 p.m. ET

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TV2025: Monetizing the Future Open to: TV2025 Pass Holders

How are broadcasters working to engage the expanded and often younger audiences who tuned in to learn more about the local impact of the coronavirus pandemic, Black Lives Matter protests and re-opening of economies during 2020? What are marketing, digital and news executives doing to keep these new followers interested?

3 – 3:30 p.m. ET

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TV2025: Monetizing the Future Open to: TV2025 Pass Holders

NBCUniversal Owned Television Stations is honored as this year's Station Group of the year in a session featuring an interview with the group's president, Valari Staab.

3 – 4 p.m. ET

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NYSBA Digital Leadership Academy Open to: NYSBA Pass Holders

This session will discuss the basics of how broadcasters can sell digital ads.

Featuring:

3 – 4 p.m. ET

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Main Stage Open to: Marketplace Pass Holders

Get the first look at the prototypes developed by last year’s PILOT Innovation Challenge winners. The winning teams developed prototypes that answered the challenge prompt: Build an AI character that can have conversations with individual viewers, listeners or consumers. Broadcasters should be able to define and train the character’s personality.

4 – 5:30 p.m. ET

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Main Stage, Events Open to All

The National Academy of Television Arts & Sciences brings the Technology and Engineering Emmy Awards to NAB Show New York. This virtual presentation honors the development and innovation in broadcast technology and recognize companies, organizations and individuals for breakthroughs in technology that have a significant effect on television engineering. Yvette Kanouff, a pioneer in video and digital services will be honored as the Lifetime Achievement Award recipient.

Thursday, October 22

10 – 10:30 a.m. ET

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Tech Chats Open to: Marketplace Pass Holders

Session includes a 20-minute fireside chat, followed by a live Q&A. More details to come. Produced in partnership with Broadcast Beat.

Featuring:

10:30 – 11 a.m. ET

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Main Stage Open to: Marketplace Pass Holders

CFO’s from top groups discuss the financial environment faces in the near term, and how to manage the opportunities and risks during these unique times. Discussion areas include the competitive outlook, potential areas of investment, anticipated payback periods for new technologies and what staff needs will be to maximize those opportunities.

11 – 11:30 a.m. ET

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Main Stage Open to: Marketplace Pass Holders

This session will provide a 360-degree view from the C-suite on how Next Gen TV is being deployed in the United States. Leading broadcasters, infrastructure and consumer electronics executives will discuss a variety of business topics in this fast paced discussion of the rollout of NextGen TV, including the status of the rollout, impact on existing business models, new business opportunities, the required infrastructure, viewer expectations and other competitive forces.

11 – 11:30 a.m. ET

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Tech Chats Open to: Marketplace Pass Holders

Session includes a 20-minute fireside chat, followed by a live Q&A. More details to come. Produced in partnership with Broadcast Beat.

Featuring:

11:30 a.m. – 12 p.m. ET

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Main Stage Open to: Marketplace Pass Holders

In this session, McAfee CTO Steve Grobman and NBC News’s Jareen Imam will discuss the potential of deepfakes to mislead broadcasters despite their best efforts to ensure the integrity and legitimacy of news making videos. The session will recommend approaches for broadcasters evaluating and validating the authenticity of such videos so they can be sure to get the Election 2020 news stories right. Election 2020 brings with it a variety of critical concerns related to election security and voter disinformation. Artificial Intelligence and related technologies are making it possible for a surprisingly broad field of potential bad actors to create deepfake videos portraying candidates appearing to say and do things they never did. Such bogus video footage could be released in the days and hours leading up to Election Day on November 3rd to damage candidates’ reputations and influence voter behavior.

12 – 12:10 p.m. ET

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NATPE Analytics & Addressability Conference Open to: NATPE Pass Holders

NATPE Analytics and Addressability opening remarks.

12:10 – 12:30 p.m. ET

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NATPE Analytics & Addressability Conference Open to: NATPE Pass Holders

Consumers’ viewing behavior has changed—along with everything else this year. Comcast Advertising’s Claudio Marcus and CIMM’s Jane Clarke discuss why viewers are leaning in to TV, in all its forms, more than ever before, and how advertisers are using data to reach them wherever and whenever they’re viewing. While 2020 saw an acceleration in advanced TV advertising trends, what will be the lasting impact of pandemic-caused changes on both viewers’ TV habits and advertisers’ approaches to TV advertising – and most importantly, why does it matter?

12:30 – 1 p.m. ET

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NATPE Analytics & Addressability Conference Open to: NATPE Pass Holders

Our panel discusses ways to make addressability successful through improved interactivity, personalization, enhanced options for measurement, and solutions to unanticipated tech issues with ACR.

1 – 1:50 p.m. ET

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TV2025: Monetizing the Future Open to: TV2025 Pass Holders

The coronavirus pandemic and associated at-home production have inspired engineering, IT and operations executives and managers to overhaul their thinking about future production, sales and other workflows. What parts of remote workflows are likely to be made permanent and how will that affect collaboration, productivity and future facilities planning?

1 – 2 p.m. ET

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NYSBA Digital Leadership Academy Open to: NYSBA Pass Holders

This session will be and in depth discussion the latest trends in two important industry segments – health can and financial services.

Featuring:

1 – 1:30 p.m. ET

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NATPE Analytics & Addressability Conference Open to: NATPE Pass Holders

Is it true? There is more data than researchers, media buyers and marketers can use in their addressable media plans? Or do we need to find ways to better utilize and apply this mounting mass of data? This panel discusses the current challenges of data overload and offers options for leveraging all this information by utilizing addressable platforms.

1:30 – 2 p.m. ET

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Tech Chats Open to: Marketplace Pass Holders

Session includes a 20-minute fireside chat, followed by a live Q&A. More details to come. Produced in partnership with Broadcast Beat.

1:30 – 1:45 p.m. ET

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NATPE Analytics & Addressability Conference Open to: NATPE Pass Holders

Researchers are saying that the pandemic shutdown shifted the processes for gathering and evaluating data as well as drove home the need for standardization of measures for the entire industry, worldwide. What other changes can we see in advertising including programmatic and ad frequency? Our gust discusses the new 20 20 view of data analytics and its practical application to targeted, addressable programming, and programmatic advertising.

1:45 – 2 p.m. ET

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NATPE Analytics & Addressability Conference Open to: NATPE Pass Holders

Kids are watching more hours of online video since the COVID shutdown, increasing their value to marketers and brands. PBS Kids joins Kids Insights to present a case study that reflects the most recent viewer data about kid’s, their attitudes, behaviors and viewing choices, and how kids are influencing purchase of licensed merchandise, products and more.

1:50 – 2:05 p.m. ET

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TV2025: Monetizing the Future Open to: TV2025 Pass Holders

Proliferating direct-to-consumer platforms are changing the rules for competing in media and entertainment. How can advanced analytics help broadcasters ensure their audiences a top-flight experience each time they tune in on any platform? How important is this for brand integrity in an increasingly digital, competitive media landscape?

2 – 2:10 p.m. ET

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NATPE Analytics & Addressability Conference Open to: NATPE Pass Holders

Closing remarks.

2 – 4:30 p.m. ET

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Marketplace Tours Open to: Marketplace Pass Holders

Produced in partnership with StoryTech, the virtual Marketplace Tours are designed to help you discover and interact with the trends and technologies found throughout the NAB Show New York digital experience that are essential to your career.

2:10 – 2:55 p.m. ET

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TV2025: Monetizing the Future Open to: TV2025 Pass Holders

The IP transition, multiplatform advertising automation, cloud technologies, AI, centralization, virtualization, 5G: how will technology affect the way broadcasters generate revenue and cash flow in the coming five years? What will be the impact on costs?

3 – 4 p.m. ET

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NYSBA Digital Leadership Academy Open to: NYSBA Pass Holders

Programmatic advertising has become the “go to” approach for advertising. This session will teach you the basics.

Featuring:

4 – 4:40 p.m. ET

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Main Stage Open to All

Join The Telly Awards for a screening of a curation of award-winning short films from Telly Award winners, judges and partners including The New Yorker, The Juilliard School and Stash Magazine’s impressive animation collection! In celebration of the 42nd Annual Telly Award and in honor of the past year which has brought challenges and opportunities to creative teams everywhere, we’re switching to virtual screenings and taking this year to honor those creators Defying the Limits in multiple forms.

Friday, October 23

10 – 11 a.m. ET

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NYSBA Digital Leadership Academy Open to: NYSBA Pass Holders

How to leverage and incorporate the power of digital solutions to expand upon your strategy for 2021. Why a consultative approach with your broadcast advertisers will help you WIN more revenue in 2021. The panel will help you what decide what digital solutions are best fit for your advertiser’s goals and objectives? Discussion of specific digital solutions including: Targeted Display, Targeted Video (Pre-Roll), OTT and Connected TV, Programmatic audio, Location Based Solutions – Device ID, Micro Proximity, Targeted Email. Learn how to capturing larger advertising budgets and keeping them longer.

10 – 10:30 a.m. ET

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Tech Chats Open to: Marketplace Pass Holders

Session includes a 20-minute fireside chat, followed by a live Q&A. More details to come. Produced in partnership with Broadcast Beat.

Featuring:

10 – 10:35 a.m. ET

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IP Showcase Open to: Marketplace Pass Holders

Join us for this session!

Featuring:

10:30 – 11 a.m. ET

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Main Stage Open to: Marketplace Pass Holders

Called “one of the most prescient films of the decade,” She Dies Tomorrow¸ from Neon and writer/director Amy Seimetz, centers on a woman who believes she is about to die from a mysterious illness that is also highly contagious. The psychological thriller, which recently went through sound and picture finishing at Goldcrest Post in New York, delves into universal feelings of anxiety and dread through a story that blends horror, humor, drama and the surreal. NAB invites you to join Variety Editor Jazz Tangcay as she interviews Seimetz, DP Jay Keitel, Colorist Nat Jencks and Supervising Sound Editor Mary Ellen Porto on how they created this successful feature film.

10:35 – 11:05 a.m. ET

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IP Showcase Open to: Marketplace Pass Holders

Join us for this session!

Featuring:

11 a.m. – 12 p.m. ET

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NYSBA Digital Leadership Academy Open to: NYSBA Pass Holders

Learn about the streaming TV landscape. This course will address the consumer devices, video content types, ad formats, and essential technologies and processes that power the digital video advertising ecosystem today. Develop a foundational knowledge of the video and streaming TV landscape. Identify key streaming TV consumption and ad trends. Understand the different types of creative opportunities

11 – 11:30 a.m. ET

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Main Stage Open to: Marketplace Pass Holders

PNYA chair Yana Collins & NYPA chair Flo Mitchell-Brown will talk about how their organizations support and help the production and post industries in NY get back to work in a safe and effective environment. They’ll discuss how they coordinated with government officials, healthcare authorities, unions and guilds to develop guidelines to allow producers to begin shooting again.

11 – 11:30 a.m. ET

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Tech Chats Open to: Marketplace Pass Holders

Session includes a 20-minute fireside chat, followed by a live Q&A. More details to come. Produced in partnership with Broadcast Beat.

11:05 – 11:40 a.m. ET

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IP Showcase Open to: Marketplace Pass Holders

Join us for this session!

Featuring:

11:30 a.m. – 12 p.m. ET

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Main Stage Open to: Marketplace Pass Holders

Vickie Claiborne, Training Manager-Americas for disguise, moderates a panel on the use of disguise’s xR workflow for MTV’s Video Music Awards, the first major awards show to be broadcast since the start of the COVID-19 pandemic. Silent Partner Studio and XR Studios delivered extended reality with additional software including Notch and Unreal.

11:40 a.m. – 12:15 p.m. ET

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IP Showcase Open to: Marketplace Pass Holders

Join us for this session!

Featuring:

12 – 12:30 p.m. ET

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Main Stage Open to: Marketplace Pass Holders

The NAB Show New York Impact Award honors the most innovative leaders in media and entertainment for their impact and influence on the overall industry, as well as in the city of New York. This year, we're pleased to honor 14-time Emmy Award-winning host, anchor and host/executive producer of FOX TV's 25 Words or Less, Meredith Vieira.

12:16 – 12:48 p.m. ET

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IP Showcase Open to: Marketplace Pass Holders

Join us for this session!

Featuring:

12:49 – 1:23 p.m. ET

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IP Showcase Open to: Marketplace Pass Holders

Join us for this session!

Featuring:

1 – 1:50 p.m. ET

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TV2025: Monetizing the Future Open to: TV2025 Pass Holders

Senior media buying and selling executives talk about new categories, targeting opportunities and the industry’s progress at implementing automation and other technologies to streamline workflow. How widely is the industry using impression-based and performance-based selling? What’s the roadmap for adding more advanced data into the buy/sell process and related software tools? How are broadcasters using digital platforms to hang onto their historically huge share of political revenue?

1 – 2 p.m. ET

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NYSBA Digital Leadership Academy Open to: NYSBA Pass Holders

Join us for this session.

Featuring:

1 – 1:30 p.m. ET

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Tech Chats Open to: Marketplace Pass Holders

Session includes a 20-minute fireside chat, followed by a live Q&A. More details to come. Produced in partnership with Broadcast Beat.

Featuring:

1:24 – 2 p.m. ET

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IP Showcase Open to: Marketplace Pass Holders

Join us for this session!

Featuring:

2 – 4:30 p.m. ET

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Marketplace Tours Open to: Marketplace Pass Holders

Produced in partnership with StoryTech, the virtual Marketplace Tours are designed to help you discover and interact with the trends and technologies found throughout the NAB Show New York digital experience that are essential to your career.

2 – 2:35 p.m. ET

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IP Showcase Open to: Marketplace Pass Holders

Join us for this session!

Featuring:

2:10 – 2:55 p.m. ET

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TV2025: Monetizing the Future Open to: TV2025 Pass Holders

How are station groups maximizing the impact of their content, no matter where it is produced? How is technology enabling new content production, sharing and distribution strategies?

Sunday, October 25

8 a.m. – 11 p.m. ET

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Post|Production World Online Open to: Production and Post Tour

Post|Production World Online is the world’s leading training conference for production & post-production professionals, content creators, designers, TV, film & video editors, producers, directors, motion graphics & online video specialists. NAB Show and FMC are offering P|PW Online for its third time as an online, live & interactive training event.

Monday, October 26

7:30 a.m. – 11 p.m. ET

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Post|Production World Online Open to: Post|Production World Online Holders

Post|Production World Online is the world’s leading training conference for production & post-production professionals, content creators, designers, TV, film & video editors, producers, directors, motion graphics & online video specialists. NAB Show and FMC are offering P|PW Online for its third time as an online, live & interactive training event.

9 – 9:30 a.m. ET

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ATSC 2020 NextGen Broadcast Conference Open to: Marketplace Pass Holders

The virtual edition of the 2020 ATSC Broadcast Conference will include President Noland’s viewpoint on the potential for ATSC 3.0 and how the standard will continue to evolve. ATSC is tracking market-by-market deployment in the U.S., working to advance the standard in other countries, and continuing work to further refine the standard to adapt to changing technology of the future.

Featuring:

9:30 – 10:15 a.m. ET

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ATSC 2020 NextGen Broadcast Conference Open to: Marketplace Pass Holders

The first consumer NEXTGEN TV receivers have now reached retail and are starting to appear in consumer homes. With a dozen U.S. cities now hosting ATSC 3.0 broadcasts – and many more on the near horizon – learn how the consumer technology industry’s biggest names are using NEXTGEN TV to lure buyers.

10:30 – 11:15 a.m. ET

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ATSC 2020 NextGen Broadcast Conference Open to: Marketplace Pass Holders

ATSC’s new Planning Team 8 is focused on Core Network Technology for Broadcast, peering into the crystal ball of the future. Core network technologies may have a wide impact on the broadcast industry. A core network that enables broadcast towers to be efficiently connected to form one or more service networks might be an important ingredient for datacasting to a host of future devices.

11:15 a.m. – 12 p.m. ET

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ATSC 2020 NextGen Broadcast Conference Open to: Marketplace Pass Holders

The highly complex technical considerations of new technologies like ATSC 3.0 make collaboration between companies more appealing, as service and equipment providers link arms to bring new solutions to broadcasters.

12 – 12:15 p.m. ET

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ATSC 2020 NextGen Broadcast Conference Open to: Marketplace Pass Holders

The potential for ATSC 3.0 to transform local TV broadcasting is one of the opportunities highlighted by FCC Commissioner Carr, who enthusiastically endorses the ability to provide innovative services via the new standard, coining these offerings “Broadcast Internet” services. Commissioner Carr will update the ATSC Broadcast Conference on the future of the broadcast spectrum and the role of the FCC in the voluntary transition to ATSC 3.0 broadcasting.

12:45 – 1:30 p.m. ET

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ATSC 2020 NextGen Broadcast Conference Open to: Marketplace Pass Holders

The future of ATSC 3.0 may include enhanced interoperability with advanced 5G or 6G networks, bringing together the full capabilities of telecom systems with broadcasting. India is becoming a first mover on converged networks.

1:30 – 2:15 p.m. ET

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ATSC 2020 NextGen Broadcast Conference Open to: Marketplace Pass Holders

Cable companies are evaluating the ATSC 3.0 standard and how it can be adapted for use by network operators. This session will review technical trials and implementations that are underway and provide more information about how ATSC 3.0 might also reach cable subscribers.

2:15 – 3 p.m. ET

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ATSC 2020 NextGen Broadcast Conference Open to: Marketplace Pass Holders

One by one, broadcasters are adding to the roster of markets with ATSC 3.0 services. The number of cities with next-generation TV broadcasts is expected to double by the new year and reach half the country’s population by next summer. Hear from those who are launching ATSC 3.0 and how they plan to take advantage of the standard’s capabilities.

Tuesday, October 27

7:30 a.m. – 11 p.m. ET

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Post|Production World Online Open to: Post|Production World Online Holders

Post|Production World Online is the world’s leading training conference for production & post-production professionals, content creators, designers, TV, film & video editors, producers, directors, motion graphics & online video specialists. NAB Show and FMC are offering P|PW Online for its third time as an online, live & interactive training event.

Wednesday, October 28

7:30 a.m. – 11 p.m. ET

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Post|Production World Online is the world’s leading training conference for production & post-production professionals, content creators, designers, TV, film & video editors, producers, directors, motion graphics & online video specialists. NAB Show and FMC are offering P|PW Online for its third time as an online, live & interactive training event.

Thursday, October 29

11 a.m. – 6 p.m. ET

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Post|Production World Online Open to: Post|Production World Online Holders

Post|Production World Online is the world’s leading training conference for production & post-production professionals, content creators, designers, TV, film & video editors, producers, directors, motion graphics & online video specialists. NAB Show and FMC are offering P|PW Online for its third time as an online, live & interactive training event.

Register Now