Account Sharing and Takeover, an Opportunity From Losses to Loyalty
Often regarded as “not really stealing anything,” account sharing – beyond what the customer signed off on – is clearly fraud. Similarly, account takeover and digital piracy is outright theft. Together, the loss to streaming service companies in 2019 was estimated at $9.1B in the U.S. alone, with losses projected to grow 38% by 2024. With streaming services striving to be competitive and customer-friendly by allowing account sharing to a certain number of users and devices, they need to enhance misuse detection far beyond monitoring a limited number of parameters such as IP addresses and device type. Join us to hear how a sophisticated and mature fraud detection and digital identity risk solution protecting 225 million accounts worldwide is being brought to bear on this growing M&E challenge. We will share our latest dark web research and the use case of a leading European streaming provider deploying the solution to identify non-authorized users, simplify the user experience, and garner loyalty and growth.
Diane Benjuya, Senior Product Marketing Manager, IBM Security
Gregor Frimodt-Moeller, Chief Executive Officer, any.cloud