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Case Study: The 2020 View of What’s New – Data, Standardization, Ad Frequency, and International Markets
Researchers are saying that the pandemic shutdown shifted the processes for gathering and evaluating data as well as drove home the need for standardization of measures for the entire industry, worldwide. What other changes can we see in advertising including programmatic and ad frequency? Our gust discusses the new 20 20 view of data analytics and its practical application to targeted, addressable programming, and programmatic advertising.