Case Study – The 2020 View of What’s New: The Way To Reach Kids Today

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Case Study – The 2020 View of What’s New: The Way To Reach Kids Today

Thursday, October 22, 2020 | 1:45 – 2 p.m. ET

Open to: NATPE Pass Holders

NATPE Analytics & Addressability Conference

Kids are watching more hours of online video since the COVID shutdown, increasing their value to marketers and brands. PBS Kids joins Kids Insights to present a case study that reflects the most recent viewer data about kid’s, their attitudes, behaviors and viewing choices, and how kids are influencing purchase of licensed merchandise, products and more.

Featured Speakers

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Andrea Schutzman

Director, Audience Insights

PBS
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Jonathan Watson

Chief Product Officer

Kids Insights

Partners and Sponsors

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