Crawl, Walk, RUN!! How the Pandemic Jumpstarted Advertisers’ Advanced TV Strategies
Consumers’ viewing behavior has changed—along with everything else this year. Comcast Advertising’s Claudio Marcus and CIMM’s Jane Clarke discuss why viewers are leaning in to TV, in all its forms, more than ever before, and how advertisers are using data to reach them wherever and whenever they’re viewing. While 2020 saw an acceleration in advanced TV advertising trends, what will be the lasting impact of pandemic-caused changes on both viewers’ TV habits and advertisers’ approaches to TV advertising – and most importantly, why does it matter?