Access to this program is pass-specific. Already registered? Sign in. Need access? Add the pass to your registration.
Technical difficulties? View the FAQs for assistance.
Optimizing Multiplatform Audiences: Turning an Audience Bump Into a Long-Term Trend
How are broadcasters working to engage the expanded and often younger audiences who tuned in to learn more about the local impact of the coronavirus pandemic, Black Lives Matter protests and re-opening of economies during 2020? What are marketing, digital and news executives doing to keep these new followers interested?
Featured Speakers
