Optimizing Multiplatform Audiences: Turning an Audience Bump Into a Long-Term Trend

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Optimizing Multiplatform Audiences: Turning an Audience Bump Into a Long-Term Trend

Wednesday, October 21, 2020 | 2:10 – 2:55 p.m. ET

Open to: TV2025 Pass Holders

TV2025: Monetizing the Future

How are broadcasters working to engage the expanded and often younger audiences who tuned in to learn more about the local impact of the coronavirus pandemic, Black Lives Matter protests and re-opening of economies during 2020? What are marketing, digital and news executives doing to keep these new followers interested?

Featured Speakers

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Lisa Bishop

Chief Digital Officer

Allen Media Broadcasting/Heartland Media Panelist
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Mike Braun

SVP, Digital Media

Gray Television Panelist
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Michael Depp

Editor

TVNewsCheck Moderator
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Tony Katsur

SVP, Digital Strategy, Corporate Development, and Operations

Nexstar Panelist
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Adam Ostrow

Chief Digital Officer

Tegna Panelist

Partners and Sponsors

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