Access to this program is pass-specific. Already registered? Sign in. Need access? Add the pass to your registration.
Technical difficulties? View the FAQs for assistance.
Optimizing Spot TV Revenue in a Challenging Economy
Senior media buying and selling executives talk about new categories, targeting opportunities and the industry’s progress at implementing automation and other technologies to streamline workflow. How widely is the industry using impression-based and performance-based selling? What’s the roadmap for adding more advanced data into the buy/sell process and related software tools? How are broadcasters using digital platforms to hang onto their historically huge share of political revenue?
Featured Speakers
