Optimizing Spot TV Revenue in a Challenging Economy

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Optimizing Spot TV Revenue in a Challenging Economy

Friday, October 23, 2020 | 1 – 1:50 p.m. ET

Open to: TV2025 Pass Holders

TV2025: Monetizing the Future

Senior media buying and selling executives talk about new categories, targeting opportunities and the industry’s progress at implementing automation and other technologies to streamline workflow. How widely is the industry using impression-based and performance-based selling? What’s the roadmap for adding more advanced data into the buy/sell process and related software tools? How are broadcasters using digital platforms to hang onto their historically huge share of political revenue?

Featured Speakers

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Kathy Doyle

EVP, Local Investment

MagnaGlobal Panelist
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Missy Evenson

VP Sales, Local Media

The E.W. Scripps Company Panelist
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Jennifer Hungerbuhler

EVP, Managing Director, Local Video and Audio Investment

Amplifi USA Panelist
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Janet Stilson

Contributing Editor

TVNewsCheck Moderator

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