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Join us for this session!

Join us for this session!

Join us for this session!

Join us for this session!

Proliferating direct-to-consumer platforms are changing the rules for competing in media and entertainment. How can advanced analytics help broadcasters ensure their audiences a top-flight experience each time they tune in on any platform? How important is this for brand integrity in an increasingly digital, competitive media landscape?

The events of 2020 are speeding up long-term shifts in audience, revenue and programming. How are opportunities related to NextGen TV evolving in light of these shifts?

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Award-winning executive, tech entrepreneur and philanthropist, Shelton Mercer delivers the Closing Keynote for M&E Day 2020 by discussing his groundbreaking 20:20 project being incubated at Comcast/NBCUni. As a co-founder of big data/media technology company Audigent, he has created technology-fueled audience strategies and that have delivered chart toppers for Disney, Warner Bros, NBC, Sony, Walden, Participant and dozens of entertainment brands. He’s turning crisis into catalyst by focusing these technologies on revamping our national economy. This celebrated philanthropist, ordained pastor and certified leadership coach will walk us through his concepts of ‘Social Mobilization’ and ‘Leading with Passion’ in our Closing Keynote.