NAB Show
Guest Pass Program.
Your Guests. Your Challenge. Your Credit.
As an official NAB Show exhibitor, you receive a unique Guest Pass code that offers a FREE Show Floor Pass registration ($169 value) that you can share with unlimited clients and prospects. This year, exhibitors with the most verified attendees win credit toward their 2026 Unlimited Material Handling Fee. Are you up for the challenge?
NEW! Guest Pass Challenge
Invite your customers and prospects for Unlimited Material Handling credit.
Invite your unlimited customers to the 2026 NAB Show – no deadline, no fees. Exhibitors with the most verified attendees using their code can win a credit toward their 2026 Unlimited Material Handling Fee. There will be six total winners (one per booth size listed below) and credits range from $410–$7,000. (Booth Size Categories: 100 SF, 101-200 SF, 250-499 SF, 500-999 SF, 1,000-2,499 SF and 2,500 SF+)
- Find your Guest Pass code in the Exhibitor Dashboard
- Download custom promo graphics from the “Spread the Word” section
- Exhibitors will receive full demographic information for all registrants using your guest pass code
Access Your Code
- Log in to your Exhibitor Dashboard
- Click on “Custom Graphics” within the Dashboard in the Guest Pass section
- Prepare your sharable code, by replacing “YOURCODE” with your actual code via the following link: https://registration.experientevent.com/ShowNAB261/Flow/ATT/?MarketingCode=YOURCODE
- Spead the word by effortlessly sharing your custom link via email, website, social, etc.
- Your code auto-populates at registration when attendees click your link
Promote Your Code
Design Promo Graphics
Have your own creative team? Download NAB Show creative assets to use in your print, digital or social media advertising campaigns as you wish.
Receive Custom Graphics
No creative team? No problem! We’ve automated custom banners for all contracted exhibitors. To access your graphics, simply head to your Exhibitor Dashboard.