Dan Barker is a veteran sports media executive, currently serving as the Managing Director of Content Strategy and Distribution at NASCAR. Prior to his 6 years at NASCAR, Barker has served in leadership roles at DAZN, Perform Media and Sporting News. Starting his career in Quality Assurance and Product, Barker has since moved into content management, strategy, and distribution – including overseeing NASCAR’s archive, library and licensing. He was most recently charged with launching The NASCAR Channel on FAST platforms.