Fabio Murra is an expert in video compression and video systems, with over 25 years in the media industry. As Senior Vice President of Product & Marketing at V-Nova, he leads product strategy, marketing, and professional services, driving the adoption of cutting-edge compression technologies across diverse applications, including broadcast, streaming, social media, and pixel streaming. Fabio played a key role in the ratification and deployment of TV 3.0 in Brazil, a next-generation television standard that is set to transform digital broadcasting. As a contributor to multiple video systems patents, Fabio is pushing the boundaries of video technology, influencing standards and innovations that define the modern media landscape including MPEG-5 LCEVC and SMPTE VC-6, working on both software and hardware implementations.