NAB Show

NAB Show

SESSION SPEAKER

Michael Guth

SVP, Marketing at Spectrum Reach

Michael Guth is the Senior Vice President of Marketing, CMO of Spectrum Reach®, the advertising and sales division of Charter Communications. In this role, Michael oversees all marketing activities for Spectrum Reach at the enterprise and field levels, including brand marketing and communications, product marketing, production/creative services and field research. He and his team are responsible for developing and implementing comprehensive integrated marketing, branding and product strategies for Spectrum Reach’s television, digital and emerging ventures including advanced advertising products and data services.

He is an experienced marketing and media executive with previous roles at Madison Square Garden Company, Opry Entertainment Group, Time Warner Global Marketing, and The Coca-Cola Company.

Michael holds an MBA in Business Administration and a B.A. from Harvard.
 

Michael Guth

SESSIONS AND EVENTS

Extending the Local to Digital Bridge: Transforming Advertising in a Connected World

Tuesday, April 8 11 a.m. – 11:50 a.m. PDT