Michael leads acquisition strategy and packaging across the DirecTV video services portfolio. His responsibilities include customer offer strategies, packaging for DirecTV products, and strategic go-to-market planning.
Michael has over 20 years leading marketing teams and go-to-market strategies. With experience from video games to mobile applications to sports leagues, Michael has worked in large-scale businesses to Series A start-ups in both B2C and B2B. Over the last several years, Michael led the marketing for media and digital initiatives at the NFL and the development of the first ever marketplace for college athletes to monetize their Name, Image, and Likeness (NIL) rights.