Rachel Joy Victor is the co-founder of FBRC.AI, a company focused on creating AI-supported tools for the future of content production–from films to games to location-based experiences. Rachel’s work as a designer, strategist, and worldbuilder for emerging technologies (XR/AI/web3) focuses on creating narrative, brand, and product experiences. She draws from her education in computational neuroscience and spatial economics to facilitate the creation of data-informed emergent experiences. Rachel’s clients have included Disney, HBO, Technicolor, Vans, Ford, Nike, Havas, Meow Wolf, Niantic, and many more. She is passionate about making technology accessible and has provided executive education for leading companies like Warner Brothers, NBCUniversal, Activision, UGG, and Red Bull–in addition to being a keynote speaker at leading industry events.