Rich Welsh is Senior Vice President of Innovation at Deluxe, where he works to bring next generation technologies and workflows to mastering, distribution, and localization services for studios, OTT platforms, and content creators worldwide. Rich has over two decades of experience in movie and television post-production, mastering and delivery.

Rich is also President the board of Society of Motion Picture and Television Engineers (SMPTE), a global community engaged in standards development for the media technology industries for over 100 years, with a mission to inspire technological advancement in art, science, and media everywhere for everyone. In his role as President of SMPTE Rich aims to bring innovative strategic leadership, encourage growth of a diverse membership, and deliver on SMPTE’s vision of Unlimited creativity, experiences for everyone.

In 2024 Rich co-founded and Chairs the Board of Volustor, an SaaS platform providing workflow, asset management, and visualization for 3D scanning, spatial data, and digital replicas in media, gaming, metaverse and industrial applications.

Prior to his role at Deluxe, Rich was founder and CEO at Sundog Media Toolkit which pioneered cloud based automated mastering for movies and TV for Hollywood studios. Sundog was acquired by Deluxe in 2020. Before Sundog, Rich worked as Head of European Theatrical Operations at Technicolor, and Director of Digital Cinema at Dolby Laboratories.

In his vast amounts of spare time, Rich is also a keen enduro mountain biker, snowboarder, surfer and DJ.

Rich holds a Doctor of Technology (HC) and BSc(hons) Media Technology from Southampton Solent University and is a Fellow of SMPTE.