With a professional background in marketing, he is a former digital director in media whose career began by technically producing radio, theatre and television content in the early stages of his professional journey. Throughout his career, he has consistently served as a bridge between traditional and emerging technologies, specializing in digital transformation for media and entertainment companies. Today, he oversees all business-related inquiries for Hypersolid within the media and entertainment vertical, continuing his commitment to helping organizations navigate the evolving digital landscape. He still maintains his passion for the craft through his ongoing interest in live multi-camera direction, showlighting and special effects.