I started my Community journey in tech over 10 years ago and am currently Senior Director of Community Marketing at LucidLink, leading a high-impact team across Community-led Growth, PR, affiliates and influencers, partnerships and sponsorships, community engagement programs, and social moderation and engagement. My focus is on ensuring Community is a key driver of Sales-led Growth (SLG) and Product-led Growth (PLG), delivering measurable impact on ARR, user acquisition, and retention.

By building and leading strong Community teams, I’ve developed strategies that not only add value to our users but also drive meaningful business outcomes. I’m passionate about creating authentic engagement, advocacy, and lasting connections between brands and their communities.