Telestream’s AI-Powered Vantage Cloud, winner of a 2024 Product of the Year award, is solving all kinds of challenges. We asked Wills McMahon, Vice President, Product Management, to share some details about the product so you can be prepared to see it at NAB Show New York.

Tell me about Telestream AI-Powered Vantage Cloud. What challenges is it intended to solve?

Telestream AI-Powered Vantage Workflow Designer intuitively and intelligently builds powerful media processing workflows in Vantage using natural language inputs and generative AI. Media companies today struggle with cumbersome, error-prone manual workflows that slow down production, hinder quick content turnaround, and ensure consistent quality monitoring of a large volume of content across several platforms. Its intelligent hybrid workflow orchestration maximizes operational efficiency and performance, enabling broadcasters to integrate various media processes and formats seamlessly. This reduces the complexity of managing multiple systems and ensures streamlined and efficient media workflows. AI-Powered Vantage Workflow Designer frees up resources and technical bandwidth by leveraging AI and cloud technology, allowing media companies to focus more on content creativity and innovation rather than navigating operational challenges.

What kind of feedback have you heard from customers?

We developed this product through a constant feedback loop with our customers, incorporating their feedback at every stage. From the initial stages of development to demonstrations at NAB, our customers provided additional insights that were crucial to refining its features, resulting in a tool that dramatically accelerates workflow creation. What used to take hours now takes minutes, significantly boosting productivity. This product is a direct outcome of our commitment to listening to our users and continuously enhancing our solution to meet their needs.

How do you see AI-Powered Vantage Cloud fitting into the market?

Telestream’s AI-Powered Vantage Workflow Designer addresses the challenges of traditional on-premises infrastructure by automating critical workflows, reducing manual errors, and freeing up time for creative processes. Its intuitive interface is designed to accommodate both legacy users and novices alike, making it accessible and attractive to a broader audience. This lower barrier to entry, combined with powerful tools, ensures that media is optimized at every stage of the supply chain, enhancing efficiency and quality while drawing fresh talent into the industry.

Will NAB Show New York attendees be able to see a demo of AI-Powered Vantage Cloud in person?

We will be at NAB Show New York, where attendees will have the opportunity to see live demos of our AI-Powered Vantage solution. Visitors to Telestream’s booth can test the tool’s natural language prompts and experience its impressive accuracy levels. They will see firsthand why it is the leading workflow production solution, as it minimizes production bottlenecks and empowers businesses to take creativity to the next level.

What else should readers know?

Telestream’s Vantage AI Workflow Designer is built on the same platform and ecosystem as Live Capture as a Service, Qualify as a Service, and GLIM as a Service, which provides users with a seamless experience across the solution suite. The tool’s importance is placed on efficient workflow, so it provides tight integrations to maximize productivity and the flexibility to operate seamlessly with other external systems.