This October, NAB Show New York attendees will have the opportunity to engage with industry experts and discover the trends driving the future of content creation, distribution and monetization. Key trends and topics including artificial intelligence, the creator economy, live and virtual production, sports media and streaming will take center stage with thought-provoking programming and innovative exhibitors.

“From AI to live production to sports, attendees will dive deep into the trends reshaping the future of media and discover actionable insights to elevate their businesses,” said Karen Chupka, executive vice president and managing director of NAB Global Connections and Events.

Key Trends and Must-See Programming

Artificial Intelligence & Machine Learning – will be front and center as it continues influencing everything from workflow efficiency to audience engagement. Explore its role in sports broadcasting, combating disinformation and enhancing media campaign planning.

• Can’t Miss Programming:
  • AI Takes the Field: The A-List Panel on the Future of Real-Time Sports Broadcasting
  • Deepfakes, Cheapfakes and Gen AI in the Election
  • Generative AI and the Role of the Cinematographer
  • The Transformative Potential of AI in Media Campaign Planning, Ad Sales and Trafficking Processes
• Must See Exhibitors:
  • AWS, Maxon, Quantum, SDVI, Sony (Ci Media Cloud), Western Digital, Zero Density

Creator Economy – continues to grow with the industry’s total economic value expected to reach nearly $500 million over the next few years, according to Goldman Sachs. NAB Show New York will focus on helping creators explore monetization, social engagement and independent success.

• Can’t Miss Programming:
  • The Creator Era: How Creators Are Redefining Media, Marketing and Commerce
  • Thriving Solo: Navigating the Path of the Modern Solopreneur
  • Turning Your Station’s Website into a Local Social Hub
• Must See Exhibitors:
  • 1SourceVideo, AWS, Avid, B&H, Blackmagic Design, Canon, Fujifilm, Panasonic Connect, Quantum, Sony/Crispin

Production – both live and virtual production from broadcasting to streaming, explore the increased use of cinematic tools, audience engagement and virtual production techniques.

• Can’t Miss Programming:
  • AbelCine and The Garage Present: Behind the Scenes of Virtual Production Unplugged
  • Innovation and Impact: Building the Studio of the Future
  • The Filmmaker’s Toolbox: Crafting Stories On and Off Screen with Fujifilm
• Must See Exhibitors:
  • Brainstorm Multimedia, Chyron, ENCO Systems, Evertz, EVS, Ikegami, Lawo, Quantum, Ross Video, Sony/Crispin, Technocrane, Zero Density

Radio, Podcasting & Audio – marketing, technology and data insights are driving audience engagement and growth, as well as content production. Discover how the latest tech and innovative strategies elevate production and promotion.

• Can’t Miss Programming:
  • How Marketing and Technology Work Together to Grow and Engage Audiences
  • Innovative Sound Design and Video Strategies for Radio and Podcasts
  • It Takes a Team: How Talent Works Across the Team to Create Winning Shows
  • Leveraging Data Insights to Improve Programming, Promotions and Bottom Lines
• Must See Exhibitors:
  • Orban Labs, Stream Station, Telos Alliance, Wheatstone Corporation

Sports – is top of mind with evolving sports media rights and innovative production techniques driving change in how sports content is delivered and consumed.

• Can’t Miss Programming:
  • Beyond the Game: Working with Athletes to Build Media Businesses
  • Changing the Game – Evolving Broadcast Rights in Sports
  • From Studio to Stadiums: The Journey from Broadcast Storytelling into Immersive Fan Experiences
  • The New Playbook: Producing Innovative Sports and News Content
• Must See Exhibitors:
  • Avid, Clear-Com, EVS, Fujifilm/Fujinon, Grass Valley, Multidyne, Panasonic, Riedel Communications, Ross Video

Streaming – trends center on the growing importance of cross-platform measurement, innovative monetization strategies for AVOD and FAST channels and the increasing role of AI and distributed technologies in optimizing content delivery and audience engagement.

• Can’t Miss Programming:
  • KEYNOTE: How Tubi is Surging in the Streaming Wars
  • Advanced Streaming and FAST Revenue Strategies for Local TV
  • How Do I Deal with All These Live Streams?
  • Subtle Changes, Bigger Profits: How Payments Optimization Drives Digital Revenue
• Must See Exhibitors:
  • AWS, Blackmagic Design, Haivision, Harmonic, Imagine, Signiant, Telestream, TVU