Our Promise to You

Because building your business is our business.

Better Together

For nearly a century there has been only one global event fueling the content economy. A place that fosters the convergence of industries to elevate the art and business of storytelling. An essential destination that is synonymous with next-generation technology, thought leadership and inspiration. A powerful gathering so woven into the DNA of the industry that it draws together more than 90,000 media and entertainment professionals every year.

We are dedicated to delivering meaningful connections year-round – in person and now online via NAB Amplify – expanding your reach to new customers and emerging markets.   Building your business is our business. We take this responsibility seriously; it is important that we continue to grow with you and propel this industry forward.

    • Together we unite a diverse community — from content creation to consumption – empowered by your solutions to inform, educate and entertain audiences everywhere.
    • Together we power NAB’s mission to secure a thriving future for America’s broadcasters of today and tomorrow.
    • Together we champion innovation – from concept to best-in-breed solutions — to create a vibrant marketplace for storytellers worldwide.
    • Together we bring content to life.

We are passionate about what we do and fiercely committed to the work we do with you. Nobody does it better. And we are better together.

Thank you for the opportunity to support your success.

1

Showing Our Commitment

We’ve updated our policies and processes to be more flexible and customer centric.

  • Payment Schedule: more flexible dates to support customers facing financial challenges
  • Refund Policy: more fair and favorable terms reflecting the continued uncertainty
  • Space Selection: reset the process to accommodate needs and preferences; we build the floorplan together
Space Selection
2

Health and Safety

As we continue to navigate the challenges presented by this pandemic, we remain committed to, and energized by the return to safe and productive in-person events…beginning with NAB Show, Radio Show and SMTE this October. Our priority is to deliver the best possible value and full experience to our community – to host an event that brings the industry together as soon as possible and as safely as possible to ensure future success. The 2021 NAB Show is a beacon, a marker for the industry that will invigorate and propel it into 2022 with a whole new level of momentum.

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What's Next
3

Quality Audience

With a new floorplan and show dates, we’re getting creative to ensure we deliver a fantastic NAB Show. The audience size and scope will reflect those most passionate and eager to buy, creating a strong and productive product launch and sales opportunity for you.

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Big Screen
4

Supporting the Industry

As a nonprofit organization, NAB invests the proceeds from its events and programs into year-round advocacy and innovation initiatives to secure a thriving future for broadcasting. Through your participation, we are powering local broadcasters’ service to communities across the U.S.A.

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Advocacy
We strive to...
  • Be your primary strategic business partner
  • Deliver measurable results
  • Always be accountable to you
  • Extend your reach to emerging markets
  • Accelerate your sales cycle
  • Enhance your integrated marketing strategy
  • Aim for Above & Beyond
  • Listen
  • Respect every viewpoint
  • Communicate openly and honestly
  • Deliver a quality audience
  • Leverage insight and data
  • Price fairly
  • Recognize and award innovation
  • Offer fair and practical policies
  • Make it enjoyable
  • Serve the interests of NAB members, partners and exhibitors holistically
  • Re-invest for our collective future