Create

ALL THINGS PRE-PRODUCTION TO POST

This is where content finds form. Here you’ll find the latest tools and advanced workflows elevating the art of storytelling. This is the place for people who want to master their craft. Want to deliver content quicker without compromising quality? Want to streamline workflows and remote production processes? Whatever you seek, you’ll discover it here.

Key trends include:

  • 5G as an increasingly viable option for live production
  • New and creative content strategies to engage fans
  • Rapid decentralization of broadcast and production workflows
  • Streamlining workflows coupled with hybrid studio and office operations
  • Refinement and continued development of remote production and collaboration processes

NEW DESTINATION: ARRI AND FUSE VIRTUAL PRODUCTION STAGE

LIVE DEMONSTRATIONS CREATE A COMPELLING EXPERIENCE IN OPTIMIZING WORKFLOWS WITH COST EFFICIENCY

Learn More

Networking

NABIQ: BUILD THE PERFECT PRODUCTION CREW OF THE FUTURE

How might you staff a production in the next five years? Could you predict what skills would be needed and how your team would work together? During this 90-minute facilitated challenge, you’ll delve into those questions and design solutions with your peers. This is one of three NABiQ challenges in CREATE and one of nine cross-collection. Each workshop will accommodate up to five teams of six participants each (paired at random) who will compete for the winning solution.

Education

On the Main Stage: A TikTok Tale...Entertainment That Connects

In just a few short years, TikTok, the leading short-form video platform, has brought the world together and forever changed the way we experience entertainment. Carly Zipp, Global Head of B2B Marketing at TikTok, will share the story behind this cultural reset.

NEW PROGRAM: ASC CINEMATOGRAPHY LIGHTING WORKSHOPs

EXCLUSIVE WORKSHOPS WITH HIGHLY ACCLAIMED CINEMATOGRAPHERS CREATE AN OPPORTUNITY TO LEARN PIVOTAL LIGHTING TECHNIQUES

Learn More

ELEVATE YOUR STORYTELLING WITH A WEALTH OF EDUCATION ON THESE TOPICS

A diverse menu of sessions rich with creator content is yours to pick and choose from. Explore the the trends and topics to take things to the next level.

DIVE DEEPER WITH EVEN MORE EDUCATION JUST FOR YOU

Experience curated conferences to master your craft. Learn from the creators behind today’s biggest feature films, TV series, podcasts and online content.

Inspiration for Content Creators

Create

Why is CREATE one of the foundational concepts defining the 2022 NAB Show? Because it reflects new realities for content creation within today’s media and entertainment industry.

In designing CREATE, situated in the North and Central halls, as the home of tools and workflow solutions that elevate the art of storytelling, NAB Show recognizes and embraces several key shifts that have redefined the notion of content creation. (Much has changed over the past couple of years, and the transformation of the media industry began accelerating well before that!)