ALL THINGS PRE-PRODUCTION TO POST
This is where content finds form. Here you’ll find the latest tools and advanced workflows elevating the art of storytelling. This is the place for people who want to master their craft. Want to deliver content quicker without compromising quality? Want to streamline workflows and remote production processes? Whatever you seek, you’ll discover it here.
Key trends include:
- 5G as an increasingly viable option for live production
- New and creative content strategies to engage fans
- Rapid decentralization of broadcast and production workflows
- Streamlining workflows coupled with hybrid studio and office operations
- Refinement and continued development of remote production and collaboration processes
Discover the Create collection
Central Hall Floorplan
Most of CREATE is housed here, plus experience all-new Inspiration and Implementation zones.
CREATE Exhibitor List
CREATE features companies including Grass Valley, Canon, Panasonic, Sony and more.
North Hall Floorplan
CREATE spills into North Hall with companies including Blackmagic, Ross and more.
CREATE Inspiration Zone
Listen as leading content creators and producers share their journeys and experience.
NEW DESTINATION: ARRI AND FUSE VIRTUAL PRODUCTION STAGE
LIVE DEMONSTRATIONS CREATE A COMPELLING EXPERIENCE IN OPTIMIZING WORKFLOWS WITH COST EFFICIENCYLearn More
NABIQ: BUILD THE PERFECT PRODUCTION CREW OF THE FUTURE
How might you staff a production in the next five years? Could you predict what skills would be needed and how your team would work together? During this 90-minute facilitated challenge, you’ll delve into those questions and design solutions with your peers. This is one of three NABiQ challenges in CREATE and one of nine cross-collection. Each workshop will accommodate up to five teams of six participants each (paired at random) who will compete for the winning solution.
RECHARGE AND RECONNECT WITH MORE NETWORKING THAN EVER BEFORE
CREATE Happy Hour
Reunite with friends and colleagues. It’s time to celebrate being together again!
Film, TV and On Demand Programming Workflow Tour
Learn how video production has been affected in the age of streaming.
Tech + Music + Content = Killer Content Roundtable
How does music impact film? What is the impact of trending audio on content?
PERG 2022 General Membership Reception
Drinks, apps and conversation for professional camera and lighting rental companies and friends.
On the Main Stage: A TikTok Tale...Entertainment That Connects
In just a few short years, TikTok, the leading short-form video platform, has brought the world together and forever changed the way we experience entertainment. Carly Zipp, Global Head of B2B Marketing at TikTok, will share the story behind this cultural reset.
NEW PROGRAM: ASC CINEMATOGRAPHY LIGHTING WORKSHOPs
EXCLUSIVE WORKSHOPS WITH HIGHLY ACCLAIMED CINEMATOGRAPHERS CREATE AN OPPORTUNITY TO LEARN PIVOTAL LIGHTING TECHNIQUESLearn More
ELEVATE YOUR STORYTELLING WITH A WEALTH OF EDUCATION ON THESE TOPICS
DIVE DEEPER WITH EVEN MORE EDUCATION JUST FOR YOU
EXPLORE NEW EXPERIENTIAL ZONES
Omniverse Meets Multiverse: Remote Workflows, Creative Results with #GALSNGEAR
Sunday, April 24
Following the session, join the speakers, your peers, and #GALSNGEAR members and colleagues with RISE and Women in Streaming Media for a networking mixer right on the show floor!
Foreign Content's Ascent Around the World
Tuesday, April 26
Find out the roots of foreign content's success and why changing demographics in the United States will make this "newfound" popularity sticky. Additionally, will discuss the next trend on the horizon, transnational distribution and whether Hollywood will capitalize on this or be disintermediated. It's all up for grabs in the web 3.0 world.
NABiQ: Map out the ultimate production workflow for a hybrid world
During this workshop participants will work through the challenge: Map out the ultimate production workflow for a hybrid world. Imagine a decentralized workflow - how might we leverage the best of in-person and virtual production to minimize costs but maximize quality? Join us for this series of 90-minute daily facilitated workshops that will harness the power of teamwork to innovate around real-world challenges.
Roundtable: Challenges in Independent Film Creation
Discuss questions with your peers and walk away with actionable to dos to get started or advance your career in Independent filmmaking.
Inspiration for Content Creators
Why is CREATE one of the foundational concepts defining the 2022 NAB Show? Because it reflects new realities for content creation within today’s media and entertainment industry.
In designing CREATE, situated in the North and Central halls, as the home of tools and workflow solutions that elevate the art of storytelling, NAB Show recognizes and embraces several key shifts that have redefined the notion of content creation. (Much has changed over the past couple of years, and the transformation of the media industry began accelerating well before that!)