ALL THINGS DATA, AI AND AUTOMATION
This is where content gets personal. Here you’ll find industry-wide transformation enabling customized, immersive content. This is the place for people who want to automate production, harness data to enrich user experience and engage new business models to drive reach. Want to experiment with the technologies shaping the future of how we work? Want to advance creativity, predict viewership or save time and money? Whatever you seek, you’ll discover it here.
Key trends include:
- Use of AI and automation in driving production efficiencies
- Use of data and analytics to inform business strategy
- Leveraging myriad data points collected in content production process
Discover the Intelligent Content Collection
West Hall Floorplan
The West Hall is home to INTELLIGENT CONTENT, CONNECT, Tech Pavilions and Experiential Zones.
Intelligent Content Exhibitor List
INTELLIGENT CONTENT features companies including Microsoft, Amagi, MediaKind, Signiant and more.
Featured Radio Exhibitors
View the list of exhibitors specializing in radio including Comrex, GatesAir, WideOrbit and more.
Intelligent Content Inspiration Zone
Listen and learn how Intelligent Content can inform every step of the content lifecycle.
NABIQ: Conceptualize a metaverse content pitch to secure funding
If you had unlimited funds, what content would you create for the metaverse? During this 90-minute facilitated challenge, you’ll delve into this question and design solutions with your peers. Each workshop will accommodate up to five teams of six participants each (paired at random) who will compete for the winning solution.
RECHARGE AND RECONNECT WITH MORE NETWORKING THAN EVER BEFORE
What to Know About Immersive Tech Roundtable
How is immersive production technology evolving? Metaverse & venue technology, how do they collide?
Digital Broadcast Content Distribution Tour
Learn new technologies that will help you reach viewers where they want to consume their content.
NABiQ: Invent a New Advertising Offer
Going beyond the 30-second ad, how can we leverage audience insights to deliver value?
INTELLIGENT CONTENT Meet Up
Join peers, speakers and exhibitors to connect and discuss learnings from the week.
On the Main Stage: Why the M&E Industry Should Think Like a Freak
Join “Freakonomics” co-authors Stephen Dubner and Dr. Steven Levitt as they share their thoughts and anecdotes to help us think like a freak following one of the most transformative periods in our industry’s history. Since first published in 2005, “Freakonomics” and its multiple follow ups, documentaries and wildly popular podcast have kept the world entertained and informed with quirky, irreverent and unconventional economics-driven takes on many topics.
SEE THE FUTURE OF STORYTELLING WITH A WEALTH OF EDUCATION ON THESE TOPICS
DIVE DEEPER WITH EVEN MORE EDUCATION JUST FOR YOU
Explore New Experiential Zones
Sports Betting: Next Level Fan Engagement
Sunday, April 24
As legal sports betting continues its rapid expansion, the next level of fan engagement will be driven by businesses that can leverage data and analytics to further enhance the audience experience. We’ve already seen movement in this direction with the integration of on-screen sports betting data and introduction of data channels focused exclusively on sports betting.
Intelligent Conversations: What Does Intelligent Content Mean for Content Creation?
Sunday, April 24
How can Intelligent Content and new technologies assist us in producing content? We all know that content creation is a time-consuming and collaborative endeavour. And it can be prohibitively expensive. How can Intelligent content, (A.I., Machine Learning, Automation, Data Analytics etc.) make our lives easier in one of the most hard-working, labor-intensive and costly industries there is? And how can it directly help us in our creative endeavors?
Intelligent Conversations: What Does Intelligent Content Mean for Connecting With Your Audience?
Monday, April 25
How do we utilize Intelligent Content to locate and reach our potential consumers? In a wildly different landscape with multiple outlets for content delivery (that increase all the time) how do we target and find our viewers? We will be discussing the ways in which Intelligent Content can help us engage our audiences and find them (and help them find our content) in a crowded landscape.
The Media Rating Council Re-enters the Spotlight
Tuesday, April 26
Chartered by Congress in the 1960s, the Media Rating Council, or MRC, received industry-wide attention in September when it suspended its accreditation of Nielsen’s TV audience measurement services following the undercounting of TV audiences during the height of the COVID pandemic. In this Q&A, representatives from the “sheriff of Nielsen” will discuss its role in the audience measurement ecosystem, the renewed public scrutiny of audience measurement services and its perspective on new measurement techniques covering both traditional and digital media.
Personalize Your Content
Why is INTELLIGENT CONTENT a key destination — along with the CREATE, CONNECT and CAPITALIZE pillars — at the 2022 NAB Show? Because it has become a real, transformational element of today’s media and entertainment ecosystem, with practical applications all across the content value chain.
INTELLIGENT CONTENT is relevant and important to your business. Whether you’re ready for it or not, it is the future. Perhaps that sounds like a bold statement, but if you look at the modern media business, you already see Intelligent Content everywhere, in broadcast, OTT and all manner of digital and social platforms.