Capitalize

All Things Reach and ROI

This is where content meets commerce. Here you’ll find strategic solutions and next-gen technologies creating new revenue streams and fueling the content economy. This is the place for people who want to perfect their go-to-market and monetization strategies. Want to experiment with new digital tech to reach and retain new audiences? Want insider intel on how business models are changing due to market disruption? Whatever you seek, you’ll discover it here.

Key trends include:

  • The future of linear broadcast in a mobile streaming addicted world
  • Growing use cases of blockchain as content ledger and NFTs to monetize content
  • The blurring lines between gaming and entertainment
  • Growing practice of leveraging international content markets to offer variety to domestic viewers

Featured Destination: Connected Media I IP

Explore the underlying technologies enabling audiences to receive, discover and interact with content across any device, anywhere

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Networking

NABIQ: Construct the perfect commercial innovation hub

How might you make your organization agile enough to respond to future opportunities? What processes would it influence and who would you partner with? During this 90-minute facilitated challenge, you’ll delve into those questions and design solutions with your peers. This is one of three NABiQ challenges in CAPITALIZE and one of nine cross-collection. Each workshop will accommodate up to five teams of six participants each (paired at random) who will compete for the winning solution.

Education

On the Main Stage: Executive Leadership Series

Join media executive and NAB Television Board Member Byron Allen for a candid and informative conversation with former NAB President and CEO Gordon H. Smith in his last appearance at NAB Show. The two will discuss their unique career paths, respective roles as advocates and leaders, and speak on the value of local television.

New Conference: NAB Diversity Symposium

DEVELOP CORPORATE DIVERSITY, EQUITY AND INCLUSION (DEI) STRATEGIES AND EMBRACE DIVERSITY IN MEDIA AND THE WORKPLACE

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KEEP YOUR EYE ON GROWTH WITH A WEALTH OF EDUCATION ON THESE TOPICS

A diverse menu of sessions rich with actionable takeaways is yours to pick and choose from. Explore the trends and topics to secure the right assets and lock in sales.

DIVE DEEPER WITH EVEN MORE EDUCATION JUST FOR YOU

Experience curated conferences to perfect your go-to-market and monetization strategies. Learn the business of media, multi-platform solutions and next-gen tech fueling the content economy.

Thrive in the Content Economy

Maybe you’re wondering about leveraging social as a TV platform? Augmenting your revenue streams by commercializing characters, background art, and GIF NFTs? (NAB Amplify has a great article on this! “Crypto Hollywood: Why Studios Are Backing Blockchain Projects”) Or perhaps you’re looking to leverage authentication to deliver enhanced services to your customers?

These are just a few of the fresh business models and transformational technologies you’ll discover within Capitalize.