All Things Reach and ROI
This is where content meets commerce. Here you’ll find strategic solutions and next-gen technologies creating new revenue streams and fueling the content economy. This is the place for people who want to perfect their go-to-market and monetization strategies. Want to experiment with new digital tech to reach and retain new audiences? Want insider intel on how business models are changing due to market disruption? Whatever you seek, you’ll discover it here.
Key trends include:
- The future of linear broadcast in a mobile streaming addicted world
- Growing use cases of blockchain as content ledger and NFTs to monetize content
- The blurring lines between gaming and entertainment
- Growing practice of leveraging international content markets to offer variety to domestic viewers
Discover the Capitalize Collection
North Hall Floorplan
Home to CAPITALIZE, Experiential Zones and part of CREATE, including the CREATE Innovation Zone.
CAPITALIZE Exhibitor List
CAPITALIZE features companies including ENCO, Planar, BeTerrific and more.
CAPITALIZE Inspiration Zone
Listen as industry leaders talk tactics and share ways to drive revenue.
CAPITALIZE Innovation Zone
Challenge accepted! Experience multiple ways to test your NABiQ.
Featured Destination: Connected Media I IP
Explore the underlying technologies enabling audiences to receive, discover and interact with content across any device, anywhereLearn More
NABIQ: Construct the perfect commercial innovation hub
How might you make your organization agile enough to respond to future opportunities? What processes would it influence and who would you partner with? During this 90-minute facilitated challenge, you’ll delve into those questions and design solutions with your peers. This is one of three NABiQ challenges in CAPITALIZE and one of nine cross-collection. Each workshop will accommodate up to five teams of six participants each (paired at random) who will compete for the winning solution.
RECHARGE AND RECONNECT WITH MORE NETWORKING
Future Tech Experience Tour
Visit cutting-edge startups and hear innovative new ideas from market leaders.
CAPITALIZE Happy Hour
Reunite with friends and colleagues. It’s time to celebrate being together again!
Web3 Strategy Roundtable
What do media companies need to know? How will content be monetized on Web 3?
An inclusive, relaxed environment to make connections and exchange ideas.
On the Main Stage: Executive Leadership Series
Join media executive and NAB Television Board Member Byron Allen for a candid and informative conversation with former NAB President and CEO Gordon H. Smith in his last appearance at NAB Show. The two will discuss their unique career paths, respective roles as advocates and leaders, and speak on the value of local television.
New Conference: NAB Diversity Symposium
DEVELOP CORPORATE DIVERSITY, EQUITY AND INCLUSION (DEI) STRATEGIES AND EMBRACE DIVERSITY IN MEDIA AND THE WORKPLACELearn More
KEEP YOUR EYE ON GROWTH WITH A WEALTH OF EDUCATION ON THESE TOPICS
DIVE DEEPER WITH EVEN MORE EDUCATION JUST FOR YOU
Explore New Experiential Zones
Maximizing the Metaverse and More with Caroline Beasley
Tuesday, April 26
Broadcast trailblazer and Beasley Media Group CEO Caroline Beasley sits down for a one-on-one conversation to talk about the company’s successful ventures in broadcast, digital, eSports and the dashboard, as well as share her thoughts on what the future can potentially look like and hold for broadcasters in the Metaverse.
NABiQ Challenge: Produce the ultimate local audience checklist to audit the value contained in local data
During this workshop participants will work through the challenge. What would be included in a checklist to identify the most valuable local audience knowledge? Why would this be important to advertisers? How could this help content producers?
Roundtable: Fan Engagement and the Fan's Journey
Discuss questions with your peers and walk away with actionable takeaways on fan engagement.
CAPITALIZE Implementation Zone
Thrive in the Content Economy
Maybe you’re wondering about leveraging social as a TV platform? Augmenting your revenue streams by commercializing characters, background art, and GIF NFTs? (NAB Amplify has a great article on this! “Crypto Hollywood: Why Studios Are Backing Blockchain Projects”) Or perhaps you’re looking to leverage authentication to deliver enhanced services to your customers?
These are just a few of the fresh business models and transformational technologies you’ll discover within Capitalize.